www.productschool.com

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Founded in Silicon Valley in 2014, Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus.

Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; and all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.

Designed to fit into work schedules, classes are held in the evenings or on weekends. The curriculum contains a healthy mix of hands-on projects, group exercises, case studies, and interview prep; plus access to a network of alumni, mentors and job opportunities.

Product School is committed to pushing the product community forward. With this aim in mind, we published the Amazon bestseller, The Product Book, organize events in over 150 cities worldwide, host The Product Awards, and produce ProductCon, a multi-city global conference attended by thousands of product managers every year.

70,000+Job o!ers for Product Managers are published per month on Glassdoor.

$121,000Median Base Salary.*US Market

The Rise of the Product Manager role since 2010. In less than a decade, the role of Product Manager has become one of the most promising jobs of 2019.

20192010

THE RISE OF THE PRODUCT MANAGER

Here are three things you can do to help you become a Product Manager this year: Build SomethingCreate something that demonstrates your ability to conceptualize and ship projects. You don’t need a team or a budget for this.

NetworkOnline and in person. Get out there and start meeting Product Managers in your neighborhood. Attend some free events, make friends, and o!er value. Your network will be an invaluable source of support and ideas and will be able to help you get a foot in the door when new hiring opportunities open up in your community.

Apply StrategicallyIf you’re brand new, you’re unlikely to get a PM job at Google right o! the bat! Use your new network to guide you towards opportunities that fit your talents. Try and narrow it down to a specific industry – perhaps related to your interests or previous work – where you can add unique value.

Where do I start to become a Product Manager?

2010

Learn On Campus or OnlineStudy at one of our 20 locations worldwide or online.

Part-time or acceleratedGet your certificate upon completion of 2-month or 1-week intensive training.

ALUMNI NETWORKJoin and network with the next generation of product people transforming software products across numerous industries.

6%4%

27%24%

15%

12%

4% 4%1% 1% 1% 1%

18-24 64+55-6445-5435-4425-34

55% Men 45% Women

Grad School

31%High School

6%Undergraduate

63%

EDUCATION LEVEL

Technical

30%Business

35%Other

7%Design

28%

ALUMNI PROFILE

GENDER/AGEI am now a Lead Product Manager at Facebook.

I took a product school certification in 2017/2018. I was not a

PM. I was a Technical Program Manager at that time. I found

it very usefull. I am now a Lead Product Manager at Facebook.

Also, all other students along with me were not PMs. They all

are PMs now. It took all of us a while based on companies we

were targetting. But we all got into Product Management. All

11 folks are PMs at Netflix, Workday, VMWare, Cisco etc. It lot

depends on your e!orts. Interview mock-ups, prep material,

blog readying to think like a PM etc.

Fahad KhalidLead Product Manager

Nicole DesjardinsGroup Produc Manager

Background Consulting Background Engineering

Dheeraj KhannaSr. Product Manager

Background Project Management

Current Job Current Job Current Job

Sahni BurkhartSr. Product Manager

PMC PMCPLC

ALUMNI NETWORK

TOP INSTRUCTORSOur instructors are real world product managers working for some of the most influential companies in their sectors.

I chose to teach at Product School because I wanted to be a part of the biggest PM community, and be among the most knowledgeable instructors coming from the best companies around.

Helen SimsProduct Lead

Jamal EasonSr Product Manager

Pooja GheraProduct Lead

Ria SankarDirector of Product

Alex ShihProduct Lead

Fangbing QiuProduct Lead

Charles FletcherDirector of Product

TOP

IN

STR

UCT

OR

S

40 HOURS

Product Management Certificate™PMC

40 HOURS

Full Stack Product Management Certificate™FPMC

20 HOURS

Product Leadership Certificate™PLC

YOUR PRODUCT MANAGEMENTCERTIFICATE PATH

Product School’s Product Management Path comprises of 3 part-time courses for professionals with strong technical or business backgrounds who want to further explore Product Management at software-based companies.

You’ll first learn Product Management fundamentals to understand the software product lifecycle and what it takes to successfully transition into a product management role.

You’ll then be equipped with the skills to retrieve data, understand its value and make impactful decisions with SQL and Data visualization. Learn to deeply understand your users to deliver exceptional UX/UI design and develop a robust digital marketing plan. You’ll take a deep dive into the technical knowledge to enhance your ability to work with agile teams.

Finally, elevate your product knowledge to become an e!ective Product Leader. You’ll do an in-depth analysis on how to implement best PM practices on a strategic level to significantly impact your company’s portfolio and revenue. Learn the soft skills to manage product teams and manage stakeholders to deliver performing products.

Assess Target Opportunities

Product Management 101 Strategically Understandinga Company

Week 1

Introduction to Product Management: Defining roles; Defining responsibilities.

The Product Management Process:An overview of the product development life cycle.

Looking at Your Resume Through a Product Filter: Creating a great resume and cover letter.

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Personas: Understanding your customers.

Success Metrics: How does a company measure and quantify its goals.

Use Cases: Understanding how customers use products to achieve goals.

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Determine your Target Customer

Creating an Opportunity Hypothesis

Validating an Opportunity Hypothesis

Week 2

Quantitative Methods:Turning metrics into • opportunities.

Qualitative Methods:Figuring out what to do next from non-measurable sources, aided by the Business Model Canvas, Value proposition Canvas, and Kano Model.

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Internal Validation:Validate an opportunity with your team.

Customer Development: Communicating customer needs to improve upon future projects.

Validating with Experiments: A/B Tests, Testing with a Minimum Viable Product (MVP).

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Define and Design your Product

From Ideas to Action UX Design

Week 3

Define an MVP: How to determine the MVP.

Writing and Using Product Requirement Documents (PRDs):How to write PRDs people will actually read.

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UX Design Process:Sketching Wireframing / Mockup / Prototyping.

Working with Design: PMs and Design responsibilities, Assess a Design.

Google Ventures Design Sprints: Hands-on.

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Build and Launch your Product

Engineering Development Methodologies

Product Marketing and Launch

Week 4

Product / Engineering Relationships: Strategies for establishing and maintaining a great relationship with your engineering team to produce optimal results.

Development Methodologies & You: Waterfall; Agile: Kanban & Scrum.

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Customers and Messaging: How to create a product message to convey your product to customers.

Going to Market: How to successfully launch a product.

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PRODUCT SCHOOL CURRICULUM

Measure and Iterate your Product

Product Iteration andInterview Questions

Public Speaking I

Week 5

Iteration: Finishing up the product development cycle & preparing for the next iteration.

Interview Questions: Tips and practices to prepare you for Product Management interview questions.

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Create speaking content: A gentle introduction to public speaking with hands-on practice.

Google Ventures Design Sprint practice.

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Course Review

Public Speaking II Course Review & Final Project

Week 6

Create speaking content: A gentle introduction to public speaking with hands-on practice.

Create presentation content: How to speak with impact during a presentation.

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Recap: We cover any unanswered questions and spend the rest of the class doing a mini project together.

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Get a Product Job

Job SearchingStrategies

Job InterviewPractice

Week 8

Prepare to Apply: Making sure you and your supporting materials are ready for the application process

Finding an Advocate: Finding someone at the company to advocate for you, be it via referral or cold email

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Interview Practice: Resumé review & mock interviews.

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Demo your Product

Final Presentations Final Presentations Review

Week 7

Achieve buy-in for your product: Your instructor will identify strengths and areas for improvement.

• Analyze other products: Learn from the feedback your instructor will provide to your peers.

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Product ManagementCertificate™

Customer Development & Design

Week 10

Customer Development

Design Thinking and The UX Design Process

Integrating the UX Design Process into the Product Development Process

User Research

Design Deliverables

Prototyping & Validating Ideas

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Product Strategy

Week 9

Market Analysis

Product Strategy

Prioritizing / balancing resources

Roadmapping

Marketing Funnels & Key Performance Indicators (KPIs)

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Targeted Marketing

Week 11

Customer Acquisition Channels & Search Engine Marketing (SEM)

Social Advertising, Pay-Per-Click (PPC) & Search Engine Optimization (SEO)

Customer Relationship Management (CRM), Email, & Marketing Automation

Branding, Storytelling & Conversion Rate Optimization (CRO)

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Product Analytics

Week 12

Marketing Planning, Budgeting & Growth Hacking

Product Analytics

Marketing Analytics, A/B Testing & Reporting

Statistics and A/B Testing

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MakingMachines Learn

Week 14

Machine Learning: Regression

Machine Learning Classification

Big Data

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VisualizingMeaningful Data

Week 13

Databases and SQL

Data Visualization

Data Science with Python

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Speaking Machines Language

Week 15

Web Development

App Development

Dev Ops

Cloud Computing

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Supporting Growth

Week 16

How to hire & Retain Marketers

How to hire & Retain Developers

How to Hire & Retain UX Designers

Final Project Presentations

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Full Stack Product ManagementCertificate™

Product LeadershipCertificate™

LeadingHigh-Performance Teams

Week 18

Developing a culture of innovation

Managing team dynamics

How to manage superheroes

Organizational design

Finding talent & hiring

Delivering feedback

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Product Leadership Fundamentals

Week 17

Creating and executing a winning product strategy using OKRs and KPIs e!ectively

Product Lifecycle Management

Road-mapping

Being a great product leader

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The Art of Influence

Week 19

Leading without formal authority

Power & status in organizations

Psychology of Persuasion

Managing stakeholders e!ectively

Managing di"cult conversations

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Embracing Change and Managing Growth

Week 20

Navigating challenges during transformation

Product Innovation Frameworks

Scaling your product

Leading through growth

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This syllabus and its content are subject to change by Product School at all times and any change that may happen after your enrollment will be proactively and e!ectively communicated to you by a Product School representative.

CONVINCE YOUR BOSSChances are, your company has a budget to invest in your education. And chances are, most of this budget normally goes unused. Training with Product School is great for you, and it’s also great for your company. Thanks to the Product Management certificate, you’ll be a more valuable employee, able to take on more responsibility and make more of an impact.

Download a template and get yourcertification conversation started.

Starting at $4,199$179/mo plan available for US Residents.

PAYMENT PLANSFinancing your learning is easy! We o!er di!erent funding options.Choose from interest-free monthly installments, or spreading the cost up to 36 months.

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Attend free product management events at a campus near you, or join our online webinars and live chats.Meet senior-level product managers working at top companies and network with product people.

The largest product management conference takes place five times a year with events in San Francisco, Los Angeles, New York, Seattle and London. 5,000+ onsite product leaders attendees and more than 50,000+ viewers online.

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