Glassdoor Talent Warriors Roadshow: Introduction

Confidential and Proprietary © Glassdoor, Inc. 2008-2014

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Boston

#GDRoadshow


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Boston

Oct 21, 2014

Steve BurtonVP Marketing, Glassdoor

@BurtonSays


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About Me

Steve Burton

VP Marketing, [email protected]@BurtonSays

mailto:[email protected]


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Talent Warriors Roadshow

Industry Thought Leadership– Corporate Reputation Management– Employer Branding– Recruiting

Key Topics– Social Media– Innovative Recruiting Channels and Strategies– Talent Analytics– Mobile

Sponsored by:


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Agenda

08:30-09:00am Welcome Presentation, Steve Burton, Glassdoor

09:00-09:20am Maximizing Employer Brand on Your Budget, Steven Kosakow, Bit9 + Carbon Black

09:20-9:40am 5 Ways to Get Your Employees to Build Your Brand, Robert Lopez, VistaPrint

09:40-09:50am Break

09:50-10:00am Recruiting is Marketing, Ted Benakis, Jobvite

10:00-10:20am Talent Acquisition at HubSpot , Leslie Mitchell, HubSpot

10:20-10:50am Glassdoor Presentation, Molly McKinstry, Glassdoor

10:50am-11:00am Networking


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The Glassdoor Story


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Reviews and Ratings are not a new concept

Launched: 2000

Travel Local

Launched: 2004

Products

Launched: 1995

Since 1995 decisions have been made on reviews…


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For Example: Planning Vacation with the Doris


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Planning Dinner with the Doris


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Travelling to Dinner with the Doris


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Buying a car…without the Doris

AutoTrader KellyBlueBook CarFaxOwner Forums


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Glassdoor – An insight for Job Seekers

Launched: 2000

Travel Local

Launched: 2004

Products

Launched: 1995

Where you work is a big decision…

Employment

Launched: 2007


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How We Began…

One Year LaterJune 2009

225,000 pieces of content

26,000 companies

All industries

100+ countries

3,300 pieces of content

200 companies

1-2 industries

1 country

June 2008: Glassdoor Beta Launch


How the Glassdoor Community Works

Results… Find jobs they love

What job seekers do… Research jobs & companies Give back to the community

Job Seekers Employers

What employers do… Post jobs & showcase

brand Interact with the

community

Community

Reviews, Salaries,

InterviewsBenefits

Jobs

Results… High quality candidates,

efficiently & at low cost


<18 18-24 25-34 35-44 45-54 55-64 65+0%

10%

20%

30%

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Who’s on Glassdoor?

25,000,000+

Age

No College

Reason for visit…

Unique Users Worldwide

48%

52%MaleFemale

College

Grad School

52%

22% 26%

52%job search

44%researching companies

4%other


Almost half of Job Seekers are on Mobile Devices

traffic to Glassdoorcomes from those onmobile devices42%


We’ve Become the Fastest Growing Career Site

Job Clicks

176%

Mar Apr May Jun Jul Aug-40%

-20%

0%

20%

40%

60%

80%

100%

120%

140%

Glassdoor has become an indispensable tool for modern job seekers – Josh Bersin, Bersin by Deloitte “

“

Visits

76%

Content

84%

Mobile Users

141%


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How Job Seekers Land on Glassdoor


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What Insight do Job Seekers Get?

48%

job seekers in USuse Glassdoor when

searching for jobs

ProsGood opportunity to learn a lot

Work-life balance can be tough

Cons

Company BenefitsStock & Health“Exceptional benefits package. Great stock and health options”

Interview QuestionsSales Representative“Make sure to research companies growth strategy”

SalarySoftware Dev Engineer

107k (1,448 Salaries)

Amazon.com

3.5k Reviews

80% Approve

Reviews3.3“Opportunity like nowhere else”


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How Glassdoor influences your Recruiting Funnel

Awareness

Candidate is made aware of an opportunity

glassdoor.com

MonsterLinkedInInMail

HeadHunter

IndeedNot Aware

Consideration

Candidate researches and considers the opportunity Company &CEO Ratings

OpenPositions

EmployeeReviews

Informed

Interview

Candidate prepares for the interview processInterview

Reviews & Experience

InterviewQuestions

Prepared

Offer

Candidate decides whether to accept or decline an offer

SalaryComparison

BenefitsReview

Hired

Hire

Candidate becomes an employee and posts a review Employee Review Evangelist


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The Power of Responding to Reviews

Zillow CEO Spencer Rascoff

responds to reviews on behalf of the

company.

As a result, four candidates in arecent 30-day period

said that reading theemployer response solidified

their decision to acceptthe job offer.


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How Glassdoor Helps Employers

1. Employer Branding– Free Employer Account (employers.glassdoor.com) & OpenCompany– Enhanced Profile

2. Job Advertising– Single Job Posting from $149– Job Slots

3. Display Advertising– Homepage & Profile Banners– Competitor Retargeting

http://employers.glassdoor.com/


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Mobile Optimized Reviews Ratings Salaries Interviews Jobs Benefits Followers Company Updates Social Media Feeds


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Key Takeaways

Be Careful what you print on office printers! Reviews & Ratings are not a new concept Employer Brand is key to influencing Job Seekers Tell Your Story and stand out Mobile is ~50% of your traffic – Optimize! Responding to Reviews is Powerful Sign up for your Free Employer Account

http://employers.glassdoor.com

http://employers.glassdoor.com/


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Agenda

08:30-09:00am Welcome Presentation, Steve Burton, Glassdoor

09:00-09:20am Maximizing Employer Brand on Your Budget, Steven Kosakow, Bit9 + Carbon Black

09:20-9:40am 5 Ways to Get Your Employees to Build Your Brand, Robert Lopez, VistaPrint

09:40-09:50am Break

09:50-10:00am Recruiting is Marketing, Ted Benakis, Jobvite

10:00-10:20am Talent Acquisition at HubSpot , Leslie Mitchell, HubSpot

10:20-10:50am Glassdoor Presentation, Molly McKinstry, Glassdoor

10:50am-11:00am Networking

Glassdoor Talent Warriors Roadshow: Introduction

Recruiting & HR

Transcript of Glassdoor Talent Warriors Roadshow: Introduction