How to Leverage Glassdoor Analytics

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  • Glassdoor, Inc. 2016

    How to Leverage Glassdoor Analytics

    Glassdoor is a registered trademark of Glassdoor Inc.

  • Glassdoor, Inc. 2016

    Audio is streaming over the web.

    Your speakers should be turned "on and turned up.

    All lines are muted to avoid background noise.

    You can submit questions using "the Q&A tab in the lower left corner of your window.

    "

    Webinar Tips for Attendees

  • Glassdoor, Inc. 2016

  • Glassdoor, Inc. 2016

    Featured Speakers

    Cody LovelandSocial Media Strategist at KF Futurestep,"Global Talent Acquisition RPO at Alcon

    Chris MillerEnterprise Account Executive

    at Glassdoor

  • Glassdoor, Inc. 2016

    agenda

    why metrics matter

    understanding your Glassdoor data

    conversation spotlight: Alcon

    what you can do today

    Q&A

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  • Glassdoor, Inc. 2016

    Inavero, 2015 Retailing Today, 2013

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    Glassdoor User Survey, 2014

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    Listen Measure Iterate+ +

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    Understanding Your!Glassdoor Data

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    Benefits of Understanding Your Glassdoor Data

    Define Your Candidates and Followers

    Compare Hiring Processes

    Analyze Interview Feedback

    Spot Review Trends

    Company Ratings/Updates

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    How to Leverage Analytics

    Employee Sentiment vs. Competitors*

    *only available in certain packages

    Brand Awareness vs. Competitors* Rating Trends vs. Competitors*

    Employee and Candidate Rating TrendsCandidate demographics

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    Profile Traffic

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    Define Your Candidates and Followers

    Who are they? Where are they located?

    Top Job Titles

    1. Software Engineer

    2. Account Executive

    3. Sales Representative

    4. Business Development Representative

    5. Senior Software Engineer

    Top Locations

    1. San Francisco, CA

    2. Chicago, IL

    3. San Jose, CA

    4. New York, NY

    5. Toronto, Canada

    Their Demographics

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    Compare Hiring Processes

    What are they saying about your"interview experience?

    Who are the candidates youre"winning and losing?

    Interview Review Highlights

    Acceptance Rate

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    Interview FeedbackA B C D

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    Spot Review Trends

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    Company Updates and Ratings

    Rating Trends

    Measure current and former employee rating trends over time

    Company UpdatesMeasure engagement and leverage data to determine what content works best for your audience

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  • Glassdoor, Inc. 2016

    It Does Matter Which Way You Go

    Alice: Would you tell me, please, which way I ought to go from here?The Cheshire Cat: That depends a good deal on where you want to get to.Alice: I don't much care where.The Cheshire Cat: Then it doesn't much matter which way you go.

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    Strategic Why & How Questions

    Why do we want to use Glassdoor? Why do employees leave good/bad reviews on Glassdoor? Why do/dont we respond to reviews on Glassdoor?

    How will using Glassdoor meet our objectives? How can we share information from Glassdoor to bring about

    organizational change? How can we become a more engaged employer?

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    Overall Strategy

    Watch Listen Learn

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    This Is Who We Are

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    Set a Goal: Becoming an Engaged Employer

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    Using Our Data

    State of the Union Monthly Report

    High level, Easy to understand, Visual, Tell a story, Share reviews

    Monthly report sent to the Director of TA, VP TMOD, SVP of HR, & others

    At least use the PDF

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    Feedback Is Your Friend

    Improved our overall rating Reengaging employees using

    real people & quotes Invite new hires to review the

    interview process during onboarding

    Invitation to review company in 30/60/90 plan

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    What You Can Do Today

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    Access Your Employer Center

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    Lean on Interview Feedback to Refine Processes

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    Reviews, Reviews, Reviews

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    Get Leadership Engaged

    Provide employee sentiment analysis. Glassdoor Word Clouds "allow you to easily show executives the top-level sentiments found in "your reviews.

    Provide data. When a CEO sees a low satisfaction rating or the number "of visits to the Glassdoor page, theyre bound to take action.

    Involve your CEO in Glassdoor. It may be worthwhile to ask the CEO "to read and respond to Glassdoor reviews it helps them keep their "finger on the pulse of employee sentiment.

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    Key Takeaways

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    Key Takeaways

    Take the time to watch, learn and listen

    Pay attention to what the data is telling you

    Use your findings to effect change

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    Cody LovelandSocial Media Strategist at KF Futurestep,"Global Talent Acquisition RPO at Alcon

    @CodyBLoveland

    Chris MillerEnterprise Account Executive

    at Glassdoor

  • Glassdoor, Inc. 2016