How to Leverage Glassdoor Analytics

© Glassdoor, Inc. 2016

How to Leverage Glassdoor Analytics

Glassdoor is a registered trademark of Glassdoor Inc.


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Featured Speakers

Cody Loveland Social Media Strategist at KF Futurestep,"Global Talent Acquisition RPO at Alcon

Chris Miller Enterprise Account Executive

at Glassdoor


agenda

why metrics matter

understanding your Glassdoor data

conversation spotlight: Alcon

what you can do today

Q&A


Inavero, 2015 Retailing Today, 2013


Glassdoor User Survey, 2014


Listen Measure Iterate + +


Understanding Your!Glassdoor Data


Benefits of Understanding Your Glassdoor Data

Define Your Candidates and Followers

Compare Hiring Processes

Analyze Interview Feedback

Spot Review Trends

Company Ratings/Updates


How to Leverage Analytics

Employee Sentiment vs. Competitors*

*only available in certain packages

Brand Awareness vs. Competitors* Rating Trends vs. Competitors*

Employee and Candidate Rating Trends Candidate demographics


Profile Traffic


Define Your Candidates and Followers

Who are they? Where are they located?

Top Job Titles

1.  Software Engineer

2.  Account Executive

3.  Sales Representative

4.  Business Development Representative

5.  Senior Software Engineer

Top Locations

1.  San Francisco, CA

2.  Chicago, IL

3.  San Jose, CA

4.  New York, NY

5.  Toronto, Canada

Their Demographics


Compare Hiring Processes

What are they saying about your"interview experience?

Who are the candidates you’re"winning and losing?

Interview Review Highlights

Acceptance Rate


Interview Feedback A B C D


Spot Review Trends


Company Updates and Ratings

Rating Trends

Measure current and former employee rating trends over time

Company Updates Measure engagement and leverage data to determine what content works best for your audience


It Does Matter Which Way You Go

Alice: Would you tell me, please, which way I ought to go from here? The Cheshire Cat: That depends a good deal on where you want to get to. Alice: I don't much care where. The Cheshire Cat: Then it doesn't much matter which way you go.


Strategic Why & How Questions

•  Why do we want to use Glassdoor? •  Why do employees leave good/bad reviews on Glassdoor? •  Why do/don’t we respond to reviews on Glassdoor?

•  How will using Glassdoor meet our objectives? •  How can we share information from Glassdoor to bring about

organizational change? •  How can we become a more engaged employer?


Overall Strategy

Watch Listen Learn


This Is Who We Are


Set a Goal: Becoming an Engaged Employer


Using Our Data

•  State of the Union Monthly Report

•  High level, Easy to understand, Visual, Tell a story, Share reviews

•  Monthly report sent to the Director of TA, VP TMOD, SVP of HR, & others

•  At least use the PDF


Feedback Is Your Friend

•  Improved our overall rating •  Reengaging employees using

real people & quotes •  Invite new hires to review the

interview process during onboarding

•  Invitation to review company in 30/60/90 plan


What You Can Do Today


Access Your Employer Center


Lean on Interview Feedback to Refine Processes


Reviews, Reviews, Reviews


Get Leadership Engaged

Provide employee sentiment analysis. Glassdoor Word Clouds "allow you to easily show executives the top-level sentiments found in "your reviews.

Provide data. When a CEO sees a low satisfaction rating or the number "of visits to the Glassdoor page, they’re bound to take action.

Involve your CEO in Glassdoor. It may be worthwhile to ask the CEO "to read and respond to Glassdoor reviews — it helps them keep their "finger on the pulse of employee sentiment.


Key Takeaways


Key Takeaways

Take the time to watch, learn and listen

Pay attention to what the data is telling you

Use your findings to effect change

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Cody Loveland Social Media Strategist at KF Futurestep,"Global Talent Acquisition RPO at Alcon

@CodyBLoveland

Chris Miller Enterprise Account Executive

at Glassdoor

How to Leverage Glassdoor Analytics

Recruiting & HR

Transcript of How to Leverage Glassdoor Analytics