Cartridges 4 Planet ark national recycling Week 2008Evaluation at a Glance

‘Cartridges 4 Planet ark’ (C4Pa) has been a sponsor of Planet ark’s national recycling Week for 6 years. this year’s campaign built upon the media-based successes of previous years as well as developing a range of new approaches such as business-related resources. this ‘evaluation at a glance’ outlines some of the key C4Pa and cartridge recycling highlights from this year’s campaign.

National Recycling Week 2008Evaluation at a GlanceC4Pa

nrW websiteThe new stand-alone NRW website features the C4PA’s logo on every page. In total there were 130,376 page views of this site since the site launch in October until the end of January.

A further 736 individuals viewed the Sponsors and Partners Page, a further 693 visitors clicked through to the specific C4PA web page and 278 visitors clicked through to the C4PA’s own web site.

Collateral & resourcesA broad range of collateral and resources were developed and made available through the NRW website for use by the general public, schools, media, businesses and councils. These resources included: posters, fact sheets, case studies, small business research and lesson plans. All of these materials featured the C4PA’s logo along with key recycling messages. In total:

10,518 C4PA branded resources were downloaded from the website including 549 C4PA specific education posters.

Sponsors & Partners Page

Visits to ‘Cartridges 4 Planet Ark’ Sponsor Pages

0

100

200

300

400

500

NRW: Oct-Nov

Post-NRW: Dec-Jan

C4PA Page

Recycle Right…

printer cartridges

Cartridges are made up of a complex mix of plastics, metal, foam, ink and toners. Recycling them saves energy and prevents valuable resources going to landfill.

Bring your cartridges from home and put them in the ‘Cartridges 4 Planet Ark’ box for recycling.

For more information visit RecyclingWeek.PlanetArk.org or call the Recycling Hotline 1300 733 712.

is kindly supported

by

Major Sponsor Associate Sponsors

All types of cartridges accepted.

2

National Recycling Week 2008Evaluation at a GlanceC4Pa

Business ContactsFor the first time this year businesses were a specific target audience for NRW. To develop our understanding of the barriers and opportunities to recycling ain small businesses we developed an online survey that was distributed through various business networks. Specific cartridge questions were included in the survey. The research found that 53% of surveyed businesses recycle their printer cartridges, which is by far and away the most commonly recycled form of electronic waste.

Media CoveragePlanet Ark uses the media to generate interest and action around recycling. The National Recycling Week 2008 media campaign proved to be a success with the continued strong pick-up of National Recycling Week items by media outlets confirming the strength of the campaign’s brand. Below is a sample of the ‘Cartridges 4 Planet Ark’ media mentions.

radio and tV Community service announcements (Csa)

These ads featured a call to action to reduce recycling contamination. The radio CSA was played a minimum of 209* times (in Sydney, Melbourne and Adelaide) , and the TV CSA was played a minimum of 156* times on the metropolitan free-to-air channels. (*Air-play on other capital city and regional radio stations, or non-metropolitan TV stations is unable to be monitored.)

Media releases

A variety of tailored media releases were delivered to print media. Each release included mention of the C4PA’s sponsorship of NRW.

A specific business media release was sent to 299 business media outlets with specific reference to the ‘Cartridges 4 Planet Ark’.

“Simple work place programs include the ‘Cartridges 4 Planet Ark’ cartridge recycling program for businesses.”Business Media Release

3

National Recycling Week 2008Evaluation at a GlanceC4Pa

television Coverage

‘Cartridges 4 Planet Ark’ received the following Television coverage through its association with Planet Ark’s National Recycling Week:

♻ Seven News, 10 November 6.29pm: This live weather cross was syndicated to a further 7 regional news stations around NSW.

radio Coverage

With 247 radio interviews and news stories radio coverage allows the key messages of NRW to be tailored to local audiences. Numerous stories included direct reference to ‘Cartridges 4 Planet Ark’ and cartridge recycling, including:

♻ ABC Adelaide, 10 November 8.51am;

♻ 2BS, 7 November 10.15am;

♻ 4WK, 6 November 11.30am;

♻ 7LA, 15 October 9.15am;

♻ 88.3 Southern FM, 13 November 5.00pm.

Print Coverage

With 334 stories in newspapers across the country print media coverage is a central feature of NRW’s public profile. A number of these stories specifically mention ‘Cartridges 4 Planet Ark’ or printer cartridge recycling. These include:

♻ Bellingen Courier Sun, Recycle right for National Recycling Week, 5 November, page 5;

♻ Blue Mountains Gazette, Learn to look after our environment, 5 November, page 32;

♻ Bullsbrook Ellenbrook Advocate, Recycle week message this year: do it right, 29 October, page 2;

♻ Bundaberg Bugle, Recycle more, recycle better, 8 March, page 20;

♻ Camden Haven Courier, Recycling – a step in the right direction, 12 November, page 22;

♻ Canberra Times, Recycling tips, 7 October, page 14;

“The ‘Cartridges 4 Planet Ark’ program has shown the way for these complex devices to be recycled”ABC Adelaide, 10 November

“The ‘Cartridges 4 Planet Ark’ campaign diverts printer cartridges from landfill”7LA, 15 October

4

National Recycling Week 2008Evaluation at a GlanceC4Pa

♻ Mirror, 5 November, Recycle right for National Recycling Week, 5 November, page 28;

♻ Northern Times, The right way to recycle, 28 October, page 7;

♻ Nyngan Observer, Right recycling promoted, 5 November, page 5;

♻ Philip Island & San Remo Advertiser, Recycle right for National Recycling Week, 19 November, page 14;

♻ Woolgoolga Advertiser, We need to do it right when we’re recycling, 10 November, page 7.

g Magazine

Planet Ark ran a double-page NRW feature in the green lifestyle publication G Magazine. G Magazine has an audience of 45,000 committed green readers. The largest feature story in the insert, a full half page, focused on cartridge recycling and outlined what happens to cartridges, where to recycling them and named the participating OEMs.

Special Supplement from

Who doesn’t love a party and who doesn’t love getting new stuff – especially when you don’t have to pay for them? Well hosting a Swap Party is a great way of combining these two passions – without costing the earth. The concept of a Swap Party is pretty simple. Just get a group of people together, ask everyone to bring their pre-loved items, display them and then let everyone take what they want – within the rules. Clothes, kids gear, toys, tools, sports equipment, books and DVDs and CDs are all swappable.

Swapping one cotton dress in place of buying a new one saves around 22,000 litres of water. So you get a new outfit and a clean conscience.

For a complete guide to hosting a Swap Party, including rules poster and adaptable invitation visit RecyclingWeek.PlanetArk.org/GMag

Become Aware

and Clean UpWanna keep up to date with all the latest green news and get fun easy tips for sustainable living? Then sign up to Planet Ark’s free, monthly, online Aware News.

As a special offer to this month’s G Magazine readers, one lucky person will win a year’s supply of Aware Laundry Powder.

Visit RecyclingWeek.PlanetArk.org/GMag, sign up for Aware News and be in the running. It’s as easy as that.

The 10th – 16th November is National Recycling Week. For recycling info, kids’ activities, swap party guide, workplace programs and more visit RecyclingWeek.PlanetArk.org/GMag

Recycling Week is made possible by the support of our Major Sponsor, Visy and our Associate Sponsors The Aluminium Can Group, Bartercard, ‘Cartridges 4 Planet Ark’ and the National Publishers Environment bureau.

Not sure whether your council accepts pizza boxes, aluminium foil or phone books? Don’t know what to do with that old computer, mobile phone, x-ray film or wine corks? Then check out RecyclingWeek.PlanetArk.org/GMag and follow the Recycling Near You link to find local solutions to all these questions – and more.

Recycling

Free Frocks and Gratis Gizmos

Q+A

Sponsors Recognition in G Magazine Insert

Special Supplement from

CartridgesWhat a Load of… About 77 bags of cartridges are recycled

through the ‘Cartridges 4 Planet Ark’ program every day.

So what happens to them? All the cartridges are sorted and those that can be, are sent back to their producer for remanufacturing. The rest are crushed and the plastics, metals, ink and toner separated and recycled. When you put your cartridges in a ‘Cartridges 4 Planet Ark’ box you are guaranteed none of it will go to landfill. Nothing! Even the bags are recycled.

There are collection boxes in participating Australia Post, Harvey Norman, OfficeWorks, Dick Smith, PowerHouse and Tandy stores. Or, if your workplace goes through more than 3 cartridges a month, you can register, free of charge, for an office collection bin.

For more info call the Cartridges Hotline on 1300 24 24 73 or visit RecyclingWeek.PlanetArk.org/GMag

The ‘Cartridges 4 Planet Ark’ program is a partnership between Planet Ark, Close the Loop and our major sponsors Lexmark, HP and Brother, our Associate Sponsor Konica Minolta and our Supporting Sponsors Panasonic, Epson and Canon.

A clean and green washfree from petrochemicalslow allergygarden safesuper concentrate – great value for money

Available at Coles. Woolworths, selected independent supermarkets & www.planetarkdirect.com

Forr more information call 1300 731 781or visit www.planetark.com/aware

Since it was established as a world first in 2003, 'Cartridges 4 Planet Ark' has collected 5.3 million printer cartridges. These cartridges have been given a second life as eWood - an Australian invented wood replacement product that can, among other uses, be made into outdoor furniture, fencing and landscaping stock. The metal from cartridges is recycled and other elements are made into fuel replacing natural gas in heavy industry and industrial spill clean up kits. None of the materials that go into the `Cartridges 4 Planet Ark' collection boxes end up in landfill.

Bundaberg Bugle, 8 March

5

National Recycling Week 2008Evaluation at a GlanceC4Pa

electronic Media 5,279 subscribers to the Planet Ark Aware Newsletter received details of NRW including referral information for key recycling questions, for recycling at work, or how to host a swap party and reference to the campaign’s sponsors.

WebsitesNRW stories and articles appeared on hundreds of website around the country. A small sample of these include:

♻ TV Sites – 9Am With Kim and David (9), TTN (10), The Today Program (9), Yahoo7 News (7);

♻ Radio Sites – ABC Mid-North Coast, FBI Radio;

♻ Newspapers and Mags – The Age, Byron Shire Echo, G Magazine;

♻ Councils – Bankstown and Cowra (NSW), Whitehorse (Vic), Sunshine Coast (Qld), Gowler (SA);

♻ Businesses – Chifely Tower, Federation Square, MLC Centre;

♻ Education Sites, NSW TAFE, Wollongong University, Your Kids Education;

♻ Community Sites – The Bower, Pyrmont Village, Social Action Office, Queensland Youth Environment Office.

6

National Recycling Week 2008Evaluation at a GlanceC4Pa

kids’ educational resourcesPlanet Ark developed a range of kids’ educational resources for use by teachers, councils and parents. These resources included lesson plans for games and activities that encourage correct recycling behaviour as well as activity sheets that educate kids about contamination and other recycling issues. In total there:

♻ 981 downloads of kids’ educational activities that specifically reference cartridge recycling including,

- lesson plans and

- comic strip.

This represents access to theses resources for potentially thousands of students. As an example the downloading of four colouring sheets by the Cooma-Monaro Shire Council led to more than 300 entrants in one colouring competition.

Conclusion This NRW C4PA Evaluation at a Glance has been designed to complement the full National Recycling Week Evaluation Report. The full report examines the outcomes of NRW in reference to the campaign’s aims and objectives and in terms of it’s key the key areas of work with councils, business and in the media.

Name

e-waste

School

Check where you can recycle your e-waste at ...

Year

Recycle Right ...

Name

School

Check what you can put in your paper recycling at ...

Year

Recycle Right ...paper & cardboard

Years 3 and 4

... to save resources

Lesson ObjectivesAfter completing this lesson, students will be able to:

1 Describe some of the benefits of recycling to the environment and society;

2 Detail the benefits of producing items from recycled material versus producing items from raw materials;

3 Explain to others the importance of recycling a material of their choice.

BackgroundRecycling has many environmental benefits including:

• Recyclingitems,ratherthansendingthemtolandfill saves landfill space for those items we can’t yet recycle;

• Recyclingdivertstoxicsubstancesfromlandfillthereby preventing leakage;

• Recyclingorganicmateriallikegardencuttingsand green waste prevent them breaking down to produce methane, a powerful green house gas.;

• Recyclingconservesnatural,andoftennon-renewable resources such as trees, water, oil, metals and minerals. It can also preserve natural ecosystems and habitats;

• Makingmostproductsfromrecycledmaterialuses less energy than making them from raw materials. Recycling therefore helps combat climate change.

These benefits of recycling mean that individuals, communities, schools and businesses can become more sustainable and take meaningful actions against climate change simply by recycling more.

IntroductionIn this lesson students will design a poster aimed at encouraging other students to recycle. Students will develop research and presentation skills by researching their own recycling topic and presenting it to others.

DurationThis activity may require more than one lesson to complete. Steps one and two will require approximately one hour to complete. Steps three and four could be completed in class time or allocated as homework. Step five is best allocated to a separate teaching period.

Materials• Paints

• Textas

• Magazines

• Glue

• Scissors

• Apieceofposterboardforeachstudent

• Internetaccess

Recycle Right

7