Cannes Lions - Internacional Festival of Creativity - 2011 Experience

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Transcript of Cannes Lions - Internacional Festival of Creativity - 2011 Experience

  • NOTES
    CANNES
    LIONS
    FESTIVAL
    2011
    ANAPAULA GOMEZ @ANAPAURD DOMINICAN REPUBLIC 2011
  • THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY IS THE WORLD'S BIGGEST CELEBRATION OF CREATIVITY IN COMMUNICATIONS. AS THE MOST PRESTIGIOUS INTERNATIONAL ADVERTISING AWARDS, MORE THAN 24,000 ENTRIES FROM ALL OVER THE WORLD ARE SHOWCASED AND JUDGED AT THE FESTIVAL. WINNERS RECEIVE THE HIGHLY COVETED LION TROPHY, PRESENTED AT FOUR AWARD CEREMONIES THROUGHOUT THE WEEK.
    -From CannesLions.com
  • CANNES
    LIONS
    SEMINARS
    WORKSHOPS
    FESTIVAL
  • SAPIENTNITRO
    CULTURE CLUBBING
  • PRODUCING FIRE
    AUDIENCE
    BRAND
    CULTURAL OPPORTUNITIES
  • LADY GAGA TEACHING BRAND HOW TO BEHAVE
  • CULTURAL CAPITAL
    IS CREATED WHEN BRANDS CAN TRULY PLAY WITH THE COSTUMERS
    http://www.youtube.com/user/canneslions#p/u/28/g_pNlIE0u00
  • ICM2
    FRIEND WITH BENEFITS
  • IN THE DIGITAL WORLD, ITS IS NOT ONLY WHERE VALUES ARE SHARED, BUT WHERE RELATIONSHIPS ARE FOUND
  • MORE THAN EVER INTERACTIONS MATTER IN MARKETING
    http://www.youtube.com/user/canneslions#p/u/30/aHtR4qS5KxU
  • ADOBE
    ADVERTISING MEETS DIGITAL
  • DEBATE THE INDUSTRYS FUTURE
    THE ONLINE WORLD, IF COMPARED WITH SEX EMOTION, WOULD BE THETHRILL OFAN ERECTION... I JUSTDO NOT KNOWHOW LONGTHEERECTION IS GONNA BE
    http://www.youtube.com/user/canneslions#p/u/18/sTT5NC6Mee0
  • YAHOO
    Content as conversation
    Robert Redford
  • EVERYONE HAS HEAR THAT CONTENT IS KING BUT, AS AUDIENCES MIGRATE ONLINE, WHOS RULING THE KINGDOM?
    THE NEW PRINCIPLES OF CONTENT CONSUMPTION AFFECT THE WAY WE CONNECT WITH TODAYS AUDIENCE
  • ACT RESPONSIBLE
    ADVERTISING ADRESS SOCIAL
  • "ITS NOT ADVERTISING... IS HUMAN
    "BIG IDEAS EXECUTED GLOBALLY
    HOPE IS THE PURPOSE THAT WILL CHANGE PEOPLE LIFES
    http://www.youtube.com/user/canneslions#p/u/19/WBNqEQ5XVWQ
  • ANGRY BIRDS
    what brands can learn
  • BE DIFFERENT
    MARKETING IS NOT ROCKET SCIENCE
    CARE ABOUT FANS AND THE BRAND
    BUILD AN EXPERIENCE
    FOR THE FANS
    http://www.canneslions.com/lions/videos.cfm?media_id=1414&tag=107,8&pg=2#start
  • DIAGO
    TRANSFORMING MARKETING
    Opportunities in gaming as a brand tool
    We need to change consumer behavior and technology
  • THE ONLINE WORLD, IF COMPARED WITH SEX EMOTION, WOULD BE THETHRILL OFAN ERECTION... I JUSTDO NOT KNOWHOW LONGTHEERECTION
  • NEW PRINCIPLES COME WITH A SIGNIFICANT CALL-TO-ACTION FOR OUR AGENCY PARTNERS:
    INNOVATETO PUT CONSUMER PARTICIPATION AT THE HEART OF OUR BRAND CAMPAIGNS AND EXPLORE NEW BLENDS OF PAID, OWNED AND EARNED MEDIA TO DELIVER THIS.
    CREATE NEW WAYS TO ENGAGE AND RESPOND CONTINUOUSLY TO OUR HIGHLY ENGAGED CONSUMERS IN BOTH THE REAL AND VIRTUAL WORLDS.
    EVALUATE IN NEW WAYS. ESTABLISH NEW MODELS OF MEASUREMENT.
  • THE ONLINE WORLD, IF COMPARED WITH SEX EMOTION, WOULD BE THETHRILL OFAN ERECTION... I JUSTDO NOT KNOWHOW LONGTHEERECTION
    • Multiformat, multitasking
    • Fusion of technologies
    • Social networking & Gaming
    • Smartphones