Cannes Lions 2016: The Truly Useful Trends
Transcript of Cannes Lions 2016: The Truly Useful Trends
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CANNES 2016: INSPIRATION FROM THE
WINNERS
MATT BELL • HEAD OF DIGITAL STRATEGY • @_MBELL_
WITH LINKS FROM
11 out of 43,000 and what we can learn
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CLICKABLE LINKS=
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THE EVOLUTION OF CANNES WINNERS: 2014
Cannes 2016 : Trends and Inspiration
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THE EVOLUTION OF CANNES WINNERS: 2015
Cannes 2016 : Trends and Inspiration
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THE EVOLUTION OF CANNES WINNERS:
2014
ONE OFF STUNTS
TAPPING INTO EMOTIONS
NEW DATA PROVIDING NEW STORIES
TECHNOLOGY AS AN ENABLER FOR EXPERIENCE
TAPPING INTO CULTURUAL MOMENTS
ADVERTISING BEING MORE THAN ‘ADS’
TECHNOLOGY AS AN ENABLER FOR GOOD
CREATNG CAMPAIGNS
BRANDS BEING MORE THAN ‘ADVERTISING’
2015 2016
Cannes 2016 : Trends and Inspiration
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THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS
Cannes 2016 : Trends and Inspiration
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THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS
Cannes 2016 : Trends and Inspiration
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Silver
Pink Ribbon Germany
DDB
Cannes 2016 : Trends and Inspiration
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“GAMING THE SYSTEM”
Cannes 2016 : Trends and Inspiration
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THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS
Cannes 2016 : Trends and Inspiration
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BronzeCannes 2016 : Trends and Inspiration
PERSILMULLENLOWE
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BronzeCannes 2016 : Trends and Inspiration
PHE; MEC/FREUDS/M
&C/23RED
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GOLD
Cannes 2016 : Trends and Inspiration
FONTERA BRANDS NZ
COLENSO BBDO
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“CAMPAIGNS, NOT JUST STUNTS”
Cannes 2016 : Trends and Inspiration
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THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS
Cannes 2016 : Trends and Inspiration
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SHORTLIST
ZDKGRABARZ &
PARTNER
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GOLD
PLAN.NETSERVICEPLAN
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“TECHNOLOGY AS AN ENABLER FOR GOOD”
Cannes 2016 : Trends and Inspiration
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THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS
Cannes 2016 : Trends and Inspiration
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GRAND PRIX:
DIRECT
SWEDISH TOURIST
ASSOCIATION INGO
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GOLD
Cannes 2016 : Trends and Inspiration
NHS ENGINE
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GRAND PRIX:
DIRECTCannes 2016 : Trends and Inspiration
BURGER KING NZ
Y&R
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“TEAM WORK AT THE HEART”
Cannes 2016 : Trends and Inspiration
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THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS
Cannes 2016 : Trends and Inspiration
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GOLD
Cannes 2016 : Trends and Inspiration
TOYOTASAATCHI &
SAATCHI
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GOLD
Cannes 2016 : Trends and Inspiration
IF INSURANCEFORSMAN & BODENFORS
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“BRANDS DRIVING BREAKTHROUGHS”
Cannes 2016 : Trends and Inspiration
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“How much do we drive those ideas forward into the world? How much do we leave them on the shelf each year? And how do we start turning
today’s breakthroughs into tomorrow’s best practices?”
Mark D’Arcy ; Facebook CCO
FINAL THOUGHT: THE PURPOSE OF CANNES?