INTRODUCTION TO BUSINESS(BUS30104)

Project 1Business plan presentation

Luke Chung ( Leader)Crystal ChiaDana KanDanica GanDarren Tan

TASTE MAKES WAIST

Eat healthy,live healthy

FOOD ARENA COURT (Taylor’s University Lakeside Campus)

REASONS WHYYYY…….?

We want CHEAP FOOD !

We want HEALTHY !

We want DELICIOUS FOOD !

BREAKFAST ( 7am to 11am)

What do we serve hmmm ?

‘’YOU TIAO’’ with Soya Bean or Porridge

‘’DIM SUM’’

LUNCH (12pm to 3pm)

ECONOMY RICE

Tea time ( 4pm to 5pm)Chinese Herbal Tea Chinese Deserts

Overall summary : Malaysia’s foodservice sector was valued at just under US$10 billion in

2012. Between 2008 and 2012, the market recorded a compound annual growth rate (CAGR) of 4.6%

and is expected to continue expanding with a CAGR of 5.3% until 2017, reaching total sales of US$12.9

billion

Industry Background• Malaysian food service sector is rich with culture and heritage

• Expected to increase with the growth of urbanization and changing in the lifestyles

• Malaysia’s foodservice sector was valued at just under US$10 billion in 2012. Between 2008 and 2012, the market recorded a compound annual growth rate (CAGR) of 4.6% and is expected to continue expanding with a CAGR of 5.3% until 2017, reaching total sales of US$12.9billion.

• The top brands in the market include Kentucky Fried Chicken (KFC), McDonald’s, Secret Recipe Cakes & Café, and Pizza Hut.

• Located at Taylor's University Lakeside Campus• Geographic location: City• TARGET CUSTOMERS:

• Estimated amount to cater about 10 000 people a month.• Estimated revenue per unit per day : RM4800

Customer Background

Students

Lecturers

Staff

Background Students Lecturers

INCOMERM400-600 per mth

RM3K-10Kper mth

EDUCATION undergraduate students

Masters-PhD

AGE 16 - 26 28- 50

TASTE & PREFERENCES

less fatty, salty

healthy snack and feel full

SIZE OF MARKET

COMPETITORSSTRENGTHS WEAKNESSES

Fast & Convenient Unhealthy

Good quality of food Crowded

Have value meals Poor atmosphere

//management strategies//

legal structure: private company

why?» the company is treated as a “person” - a separate entity from its owners» limited liability» relatively easy capital sourcing as the business is not large scale

roles:titles and job scopes

» director (luke)» the decision-maker of the company» duty of care to customers,

employees & members (even if it conflicts with their own interests)

» secretary (dana)» maintain company records» file annual returns» carry out other activities ruled

out by the company

roles:titles and job scopes

» marketing manager» determine market demand for the

company’s services vs other competitors» identify potential customers» develop pricing strategies» oversee product development» monitor trends indicating the need

for new products/services

roles:titles and job scopes

» financial manager» devises the budget for the company» project cash flows» determine how to invest & finance

projects

» human resource (hr) manager» plan, implement & evaluate employee

relations and human resource policies, practices & programs

roles:mid & lower level

employees» cooks (2-3)

» to prepare food

» kitchen helpers (3-5)» to help in food preparation» to clean dishes and utensils

» waiters/janitors (3-5)» to attend to guests» to clean up tables

PORRIDGE YOU TIAO SOYA MILK

RM 5 ONLY!!!

1 VEGETABLES 1 EGG OR TOFU 1 MEAT

RM 6 ONLY!!!

2 VEGETABLES

RM 4 ONLY!!!

SOUP OF THE DAY

FREESKYJUICE+ RM 0.50

COOLING WATER

+ RM 1

ANY CHINESE DESSETRS FOR ONLY RM 4!!!

RM 3.60 RM 4.00 RM 3.00 RM 2.80

OFFIFIAL WEBSITEwww.tasteforwasit.com

FACEBOOKwww.facebook.com/tastemakeswaist

TWITTERwww.twitter.com/tasteforwaist

INSTAGRAMwww.instagram.com/tasteforwaist

ETC. (Taylor’s University very own magazine)

POSTERS

LEAFLETS

theinkSlingers (Taylor’s University very own newspaper)

SAMPLE TASTING

FREE GIFT WITH A

MINIMUM PURCHASE OF

RM 20

CONTEST

Financial Plan

Funding Requirement

Profit Over 3 years Profit or Losses Split

Forecasted Sales

Funding Requirement

• Before you start a business, it is crucial to know how much money is needed for initiating your business.

• Next, you require to know the amount of capital invested by owners.

• Also, you need to figure out how much money is needed for you to loan from the lenders.

Money to Start 'Taste·Makes·Waist'

RM 50,000

Rental Fee: RM 3,000 per month6-month Deposit: RM 18,000

Utility Fee: RM2,000 per month

Salary for workers:RM 2,700 - chef (3)

RM 1,200 - waiter (5)RM 1,300 - kitchen helper (5)

Other expenses likes insurances, emergency matter and etc

Kitchen Equipment: RM 10,000 Ingredients: RM 1,500 per weeks

The Amount of Capital Invested by Owners

Taste . Makes. Waist

Chung How CyongRM10,000

Danica GanRM10,000

Darren TanRM10,000

Crystal ChiaRM10,000

Dana KanRM10,000

Contributes 20% of company investment

s.

Contributes 20% of company investment

s.

Contributes 20% of company investment

s.

Contributes 20% of company investment

s.

Contributes 20% of company investment

s.

Loans from the Lenders

• Industrial Hire Purchase- Financing to upgrade or buy machinery and equipmen

t as part of expanding your business capacity without incurring high upfront payment thus freeing up funds for other uses.

• Term Loan- Term loan is for a specific amount that has a specified

repayment schedule and a floating interest rate. It is useful for acquiring assets such as land, buildings and vehicles.

Forecasted Sales

• Calculate the unit sales, average revenue per unit and average cost per unit.

• Depends on how many tables do you have? How many meals will you serve on everyday when the place is almost full?

• In Taylor's food court, we have roughly 40 tables.

• The arrangement of tables are 1X1 (5 sets), 2X1(10 sets) and 3x1 (5 sets).

- If the place is full with customers, it would be 80 people overall. So, we roughly calculate that for breakfast session the number of customers is 300. The estimate number of customers for lunch session is 450, while 150 for teatime.- The total average revenue per unit per day is roughly RM4800 while the total average cost per unit per day is RM3240.

Main Dish Unit Sales (Qty) Average Revenue per Unit (RM)

Average Cost per Unit (RM)

Breakfast (7-11am)[Porridge+Youtiao+Soya Milk]

300 5.00 3.40

Lunch (12-3pm)[Chap Fun, Aka Mixed Rice]

450 6.00 4.00

Teatime (4-5pm)[Chinese TongShui]

150 4.00 2.80

The Profit Figure Over the Next 3 Years

ofitExpensesvenue PrRe

• To calculate the profit of the company, we need to figure out the amount of revenue and expenses as:

Profit over the Day (RM) 4,800- 3,240= 1,560

Profit over the Week (RM) 1,560 X 5 days= 7,800

Profit over the Month (RM) 7,800 X 4 weeks= 31,200

Profit over the 1st Year (RM) 31,200 X 12 months= 374,400

Profit over the 2nd Year (RM) 374,400 X 108%= 404352

Profit over the 3rd Year (RM) 374,400 X 115%= 430,560

Yearly Profit - Expenses = Exact Profit

Eg:RM374,400 - RM170,600 = RM203,800

The Split of Profit and Loses among the Owners

• Since 5 of the owners invest the same amount of capital in this restaurant, so the exact yearly profit is splitted or distributed evenly.

• The owners get the same profit whereby the yearly profit is divided by 5, therefore each of the owner will then receive RM40,760.

• They share all the loses equally.

CONCLUSION

We provide AFFORDABLE PRICE.

We help students to SAVE money.

We serve HEALTHY yet HYGIENE RECIPE.

We also serve VARITIES of foods.

We provide COMFORTABLE dining area.

We RESTOCK FRESH .

• TARGET OF MARKET• FEMALE – (18-23YEARS

OLD)• MALE – PROVIDE

ECONOMY RICE, LARGE PORTION

MANAGEMENT SKILL- GIVES BONUS TWICE

IN A YEAR- OFFERS HOLIDAYS- PLAN A VACATION FOR

ALL OF THE STAFFS- GIVES TRAINING FOR

THE STAFF BEFORE START WORKING

- CONSIDERABLE WORKING DURATION

FINANCIAL PLANNING

- GO FOR FINANCE TRAINING TO GAIN KNOWLEDGE AND EXPERIENCE

- SEEK HELP AND ADVICES FROM PROFESSIONAL ACCOUNTANT

COMPETITORS-ASPRESSO-TEMPTATION-CHATIME

References• Business Loan for SME. (n.d.). • 8 Tips for Starting a Successful Café in Malaysia. (2014,

September 26). • Restaurants For Sale in Malaysia. (n.d.). • Boundless. “Overview of the Role of

Financial Manager.” Boundless Finance. Boundless, 21 Jul. 2015.

• Human Resources Manager Job Description Sample | Monster.com. (n.d.).

• "Marketing Manager" Job Description - Part 1. (n.d.).