Business plan vs Lean Canvas
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![Page 1: Business plan vs Lean Canvas](https://reader034.fdocuments.in/reader034/viewer/2022042723/587085e31a28ab57368b7959/html5/thumbnails/1.jpg)
BUSINESS PLAN VERSUS LEAN CANVAS
Hashtag: #leanstack
550+ 5-Star reviews
LEANSTACK
ASH MAURYA @ashmaurya
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Have you ever written a business plan?
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Did you enjoy the process?
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2 out of every 100 entrepreneurs write business plans AND enjoy the process
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Business Plan versus No Plan
A recipe for going around in circles
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Solution
Awesome
The Innovator’s Bias
`
?
?
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Business Plan versus Business Planning
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Business Plan versus Business Planning
A document investors make you write that no one reads
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66%of successful products report drastically changing their plans along the way.
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Business Plan versus Business Planning
A document investors make you write that no one reads
A critical thinking exercise for avoiding the innovator’s bias
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What is the job of a business plan?
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What do both investors and entrepreneurs want?
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The hockey-stick curve
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TRACTION matters above everything else
Yay!
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01 Your business model NOT your solution is the true product
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Solution
Awesome
The Innovator’s Bias
`
?
?
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Solution
?
Your “solution” is NOT the product
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Problem Solution Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics Channels
Cost Structure Revenue Streams
? ??
??
?
?
?
?
Your business model is the product
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Problem
Top 3 problems
Solution
Top 3 features
Unique Value Proposition
Single, clear, compelling message that states why you are different and worth paying attention
Unfair Advantage
Can’t be easily copied or bought
Customer Segments
Target customers
Key Metrics
Key activities you measure
Channels
Path to customers
Cost Structure
Customer Acquisition Costs Distribution Costs Hosting People, etc.
Revenue Streams
Revenue Model Life Time Value Revenue Gross Margin
Lean Canvas is adapted from The Business Model Canvas (http://www.businessmodelgeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
PRODUCT MARKET
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Problem
Top 3 problems
Solution
Top 3 features
Unique Value Proposition
Single, clear, compelling message that states why you are different and worth paying attention
Unfair Advantage
Can’t be easily copied or bought
Customer Segments
Target customers
Key Metrics
Key activities you measure
Channels
Path to customers
Cost Structure
Customer Acquisition Costs Distribution Costs Hosting People, etc.
Revenue Streams
Revenue Model Life Time Value Revenue Gross Margin
Lean Canvas is adapted from The Business Model Canvas (http://www.businessmodelgeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
PRODUCT MARKET
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Business Model Canvas
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Problem Solution Unfair Advantage
Key Metrics
Lean Canvas versus Business Model Canvas
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Problem Solution Unfair Advantage
Key Metrics
http://leanstack.com/why-lean-canvas
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02 The true job of an entrepreneur is systematically de-risking their business model.
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Problem Solution Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics Channels
Cost Structure Revenue Streams
? ??
??
?
?
?
?
Systematically de-risk your vision
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Problem Solution Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics Channels
Cost Structure Revenue Streams
? ??
?
?
?
?
Systematically de-risk your vision
![Page 31: Business plan vs Lean Canvas](https://reader034.fdocuments.in/reader034/viewer/2022042723/587085e31a28ab57368b7959/html5/thumbnails/31.jpg)
Problem Solution Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics Channels
Cost Structure Revenue Streams
?
?
?
?
Systematically de-risk your vision
![Page 32: Business plan vs Lean Canvas](https://reader034.fdocuments.in/reader034/viewer/2022042723/587085e31a28ab57368b7959/html5/thumbnails/32.jpg)
Problem Solution Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics Channels
Cost Structure Revenue Streams
?
Systematically de-risk your vision
![Page 33: Business plan vs Lean Canvas](https://reader034.fdocuments.in/reader034/viewer/2022042723/587085e31a28ab57368b7959/html5/thumbnails/33.jpg)
Problem Solution Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics Channels
Cost Structure Revenue Streams
Systematically de-risk your vision
![Page 34: Business plan vs Lean Canvas](https://reader034.fdocuments.in/reader034/viewer/2022042723/587085e31a28ab57368b7959/html5/thumbnails/34.jpg)
Through a series of conversations
advisorscustomers
investorscompetitors
entrepreneur
team
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Solution Unfair Advantage
Customer Segments
Key Metrics
Cost Structure Revenue Streams
DefensibilityMarket Size
Margins
Traction
Investors care about traction above everything else. - Venture Hacks
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Problem Solution Unique Value Proposition
Customer Segments
Revenue Streams
Who
Currency
The Promise
?
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03 Finding a business model that works is a search problem NOT an execution problem.
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Document your Plan A
Time
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Document your Plan A
Time
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Optimal Maximum
Local Maximum
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Document your Plan A
Time
![Page 42: Business plan vs Lean Canvas](https://reader034.fdocuments.in/reader034/viewer/2022042723/587085e31a28ab57368b7959/html5/thumbnails/42.jpg)
Document your Plan A
Identify riskiest parts of your plan
Time
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Document your Plan A
Identify riskiest parts of your plan
Systematically test your plan
Understand Problem
Time
![Page 44: Business plan vs Lean Canvas](https://reader034.fdocuments.in/reader034/viewer/2022042723/587085e31a28ab57368b7959/html5/thumbnails/44.jpg)
Document your Plan A
Identify riskiest parts of your plan
Systematically test your plan
Understand Problem
Time
![Page 45: Business plan vs Lean Canvas](https://reader034.fdocuments.in/reader034/viewer/2022042723/587085e31a28ab57368b7959/html5/thumbnails/45.jpg)
Document your Plan A
Identify riskiest parts of your plan
Systematically test your plan
Understand Problem
Define Solution
Problem/Solution Fit
Time
![Page 46: Business plan vs Lean Canvas](https://reader034.fdocuments.in/reader034/viewer/2022042723/587085e31a28ab57368b7959/html5/thumbnails/46.jpg)
Document your Plan A
Identify riskiest parts of your plan
Systematically test your plan
Understand Problem
Define Solution
Problem/Solution Fit
Time
![Page 47: Business plan vs Lean Canvas](https://reader034.fdocuments.in/reader034/viewer/2022042723/587085e31a28ab57368b7959/html5/thumbnails/47.jpg)
Document your Plan A
Identify riskiest parts of your plan
Systematically test your plan
Understand Problem
Define Solution
Problem/Solution Fit
Validate Qualitatively
Time
Product/Market Fit
![Page 48: Business plan vs Lean Canvas](https://reader034.fdocuments.in/reader034/viewer/2022042723/587085e31a28ab57368b7959/html5/thumbnails/48.jpg)
Document your Plan A
Identify riskiest parts of your plan
Systematically test your plan
Understand Problem
Define Solution
Problem/Solution Fit
Validate Qualitatively
Scale
Verify Quantitatively
Time
Product/Market Fit
![Page 49: Business plan vs Lean Canvas](https://reader034.fdocuments.in/reader034/viewer/2022042723/587085e31a28ab57368b7959/html5/thumbnails/49.jpg)
Document your Plan A
Identify riskiest parts of your plan
Systematically test your plan
Understand Problem
Define Solution
Problem/Solution Fit
Validate Qualitatively
Verify Quantitatively
Time
Scale
![Page 50: Business plan vs Lean Canvas](https://reader034.fdocuments.in/reader034/viewer/2022042723/587085e31a28ab57368b7959/html5/thumbnails/50.jpg)
ASH MAURYA @ashmaurya
[email protected] 550+ 5-Star reviews
LIFE’S TOO SHORT TO BUILD SOMETHING NOBODY WANTS
Get more content here:
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