WORKSHOP: LEAN CANVAS

• Intro to Lean Startup • The Lean Canvas – Overview – YOUR Lean Canvas

• Next steps

Agenda

The Problem

The Problem

Too much thinking, not enough asking

Too much doing, not enough feedback

Lean Startup

The Lean Startup philosophy seeks to eliminate wasteful practices and

increase value-producing practices during the product development phase

so that startups can have a better chance of success without requiring large amounts of outside funding,

elaborate business plans, or the perfect product.

Lean Startup

Lean Startup

“The Lean Startup provides an […] approach to creating and managing

startups and get a desired product to customers' hands faster.”

Lean Startup

• Lean Analytics • Lean Team Management • Lean UX • Lean Metrics • …

Lean Startup

Lean Startup

• MVP (Minimum Viable Product) • Actionable Metrics • A/B Testing • Continuous Deployment • Customer Development • Lean Canvas

LEAN CANVAS

Lean Canvas

“A different way to capture your Business Model”

Lean Canvas

• Easy to understand • Easy to create • Fast to create • Easy to adapt • Easy to communicate • Entrepreneur focus • One Page Solution, even for multisided

businesses

Lean Canvas

“Two-sided markets, also called two-sided networks, are economic platforms having two distinct user groups that provide each other with network benefits. The organization that creates value primarily by enabling direct interactions between two (or more) distinct types of affiliated customers is called a multi-sided platform (MSP).”

Lean Canvas

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1. Problem and Existing Alternatives – What are the Top 3 Problems that you are solving /What are the 3 problems the customer

needs to be solved – How are people solving the problems today?

2. Customer Segments and Early Adopters – Who are the people having the problem you are describing? – Who is the group of people you are doing this for specifically? – What makes them unique, where are they from and how do they behave?

Lean Canvas

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3. Unique Value Proposition (UVP)

• Why you are different and worth getting attention?

• What makes you standing out? • What is the number one problem you are

solving and for whom?

“The easiest way to pay your employees.”

“Learning for creators.”

“Get rid of old stuff. Get new stuff for free.”

“Raise Money For Anything”

Lean Canvas

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4. Solution • Top three features of your product

according to the problem you are currently solving?

Example (Nikprint)

1. Access to great designs 2. Easy to use 3. Printed and delivered to your

office

Lean Canvas

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5. Channels (Your path to the customer) • How do you reach your customers? • Possible channels are:

–SEO –Blogs/websites –Facebook Ads –Print Ads –Word of mouth –Events (Conferences, Tradeshows) –Partnerships –Friends

Examples

1. Word of mouth (Payping) 2. Direct Sales (Rangitar) 3. Appstore (Namlik) 4. Social Media (Parvaneh)

Lean Canvas

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6. Revenue Streams – How are you going to make money? Not in three to five years but as soon as your first

version of your product is online? – How much money with each revenue stream (appr.)

7. Cost structure – What are your upcoming operational costs as soon as the first version of your product is

up and running • Server, Salaries, software, advertising,…….

Lean Canvas

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8. Key Metrics • The numbers that tell you how you are

performing! • Come up with 3 numbers

Examples

1. Booked Sessions (Sportup) 2. Number of Listens (Namlik) 3. Sold Items (Parvaneh)

Lean Canvas

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9. Unfair Advantage • What do you have that others don’t have and

cannot easily copy or buy?

Examples: • Patent • Endorsement by a well known expert • Insider Information • A team with outstanding experience and

knowledge

Lean Canvas

TIME TO SHARE YOUR CANVAS !

Lean Canvas

TIME TO GET FEEDBACK!

Feedback

Present your Canvas to one other team and ask them for feedback • Was is clear and easy to understand? • Where did they have problems? • Is there anything missing? • Could you think about other channels, other solutions,

more revenue streams,…? • Do Problem and Customers fit together? • Is the solution really solving the problems? • Is the Problem defined to broad/adding too many

features?

Follow up

• Come up with one common Lean Canvas for your team

• Describe your Customers and the problem you are solving for them as detailed as possible

• Have a list of your 5-10 biggest questions regarding problem/customers