Bridget Sly - Stepping up to the Challenge
-
Upload
vds001 -
Category
Government & Nonprofit
-
view
546 -
download
4
Transcript of Bridget Sly - Stepping up to the Challenge
STEPPING UP TO THE CHALLENGE
Bridget SlyVolunteer and Citizenship Manager29th September 2015
Glasgow Life Charitable company
Delivering cultural, sporting and learning services across Glasgow
Manage 150+ venues/sites on behalf of GCC In 2014/15:
18.8 million attendances at venues, events, and programmes
1,700 volunteers gave 37,000+ hours (£454,000 economic contribution)
Glasgow 2014 Commonwealth Games: 8 sports venues; Festival 2014 Cultural Programme; 1,100 Host City Volunteers
Host City Glasgow project Host City Volunteers (HCV) Altogether Glasgow – flexible learning & engagement programme
Glasgow Household Survey (Autumn 2012)89% believed Games would have positive impact on the cityBUT…only 52% anticipated positive impact on them/their families
Glasgow 2014 Ltd’s clyde-siders programmeLower applications from: Glasgow city: disabled people; older people;
those living in deprived areas
HCV project scoping Barriers to participation: Application process – digital exclusion Perceptions about who volunteers Minimum time commitment Economic barriers ID / security
HCV Project AimsCivic PrideCommunity Engagement Volunteer Journey
Role: Wayfinding and information Locations: Active Travel Routes + Festival 2014
live zones
HCV Eligibility & Role
Criteria Priority Groups 16 years+ as at 1 Jan 2014 Live, work, study or already
volunteer in Glasgow Available for min of 4 shifts
(5 hours per shift)
Disabled people People living in
deprived areas Older people
Programme Delivery
Flexible recruitment: traditional marketing; outreach; social media
Recruitment and training materials in alternative formats Project team member with dedicated remit for welfare Additional support requirements identified Flexible training delivery Transport costs for training and Games-time + accessible
transport Reduced time commitment (5 hour shifts) Scheduling Partnerships (e.g. Violence Reduction Unit: HCV Crew)
31% of HCV had never volunteered before
15% of HCV identified as disabled people
38% of HCV are considered ‘hard pressed’ (Acorn CACI profile)
23% of HCV were from minority ethnic groups
30% of HCV aged 16-24 years + 11% aged 65 years+
Demographic Profile
Volunteers’ experience Pre-games: confidence / civic pride / connectedness (n = 838) Games-time experience (n = 209) Post-Games reflection (n = 27)
Stakeholder / Partnership working
Celebratory Exhibition Co-production process Visitor experience
Documentation of project Film and photography Volunteers’ feedback / soundbites
Research and Evaluation
70% indicated the best thing about their HCV experience was meeting other people
Evaluation: Volunteers’ Experience
79% indicated they now know more about Glasgow
79% indicated they now feel more connected to the city
66% indicated they would like to volunteer with a local community group or club
83% indicated they would like to volunteer for a local community event
90% indicated they would like to volunteer for another event in Glasgow
Developing the Legacy: Key Learning PointsMissionEnsure there’s an agreed foundation for your volunteer offerValues / ethics
MarketingUnderstand your audienceWhat info do you collect / have access to? Extend an invitation
Key Learning PointsMatchingFlexible offer – fit with the lives of increasingly ‘time-poor’ populationCo-create: Partners as brokers
ManagingNot just increasing but widening participation: Understand your audienceWhat info do you collect / have access to? Embrace technology, but beware the digital divide
Key Learning PointsCapture the impact
Celebrate success!
https://www.youtube.com/watch?v=mFxVRtsap7A