STEPPING UP TO THE CHALLENGE
Bridget SlyVolunteer and Citizenship Manager29th September 2015
Glasgow Life Charitable company
Delivering cultural, sporting and learning services across Glasgow
Manage 150+ venues/sites on behalf of GCC In 2014/15:
18.8 million attendances at venues, events, and programmes
1,700 volunteers gave 37,000+ hours (£454,000 economic contribution)
Glasgow 2014 Commonwealth Games: 8 sports venues; Festival 2014 Cultural Programme; 1,100 Host City Volunteers
Host City Glasgow project Host City Volunteers (HCV) Altogether Glasgow – flexible learning & engagement programme
Glasgow Household Survey (Autumn 2012)89% believed Games would have positive impact on the cityBUT…only 52% anticipated positive impact on them/their families
Glasgow 2014 Ltd’s clyde-siders programmeLower applications from: Glasgow city: disabled people; older people;
those living in deprived areas
HCV project scoping Barriers to participation: Application process – digital exclusion Perceptions about who volunteers Minimum time commitment Economic barriers ID / security
HCV Project AimsCivic PrideCommunity Engagement Volunteer Journey
Role: Wayfinding and information Locations: Active Travel Routes + Festival 2014
live zones
HCV Eligibility & Role
Criteria Priority Groups 16 years+ as at 1 Jan 2014 Live, work, study or already
volunteer in Glasgow Available for min of 4 shifts
(5 hours per shift)
Disabled people People living in
deprived areas Older people
Programme Delivery
Flexible recruitment: traditional marketing; outreach; social media
Recruitment and training materials in alternative formats Project team member with dedicated remit for welfare Additional support requirements identified Flexible training delivery Transport costs for training and Games-time + accessible
transport Reduced time commitment (5 hour shifts) Scheduling Partnerships (e.g. Violence Reduction Unit: HCV Crew)
31% of HCV had never volunteered before
15% of HCV identified as disabled people
38% of HCV are considered ‘hard pressed’ (Acorn CACI profile)
23% of HCV were from minority ethnic groups
30% of HCV aged 16-24 years + 11% aged 65 years+
Demographic Profile
Volunteers’ experience Pre-games: confidence / civic pride / connectedness (n = 838) Games-time experience (n = 209) Post-Games reflection (n = 27)
Stakeholder / Partnership working
Celebratory Exhibition Co-production process Visitor experience
Documentation of project Film and photography Volunteers’ feedback / soundbites
Research and Evaluation
70% indicated the best thing about their HCV experience was meeting other people
Evaluation: Volunteers’ Experience
79% indicated they now know more about Glasgow
79% indicated they now feel more connected to the city
66% indicated they would like to volunteer with a local community group or club
83% indicated they would like to volunteer for a local community event
90% indicated they would like to volunteer for another event in Glasgow
Developing the Legacy: Key Learning PointsMissionEnsure there’s an agreed foundation for your volunteer offerValues / ethics
MarketingUnderstand your audienceWhat info do you collect / have access to? Extend an invitation
Key Learning PointsMatchingFlexible offer – fit with the lives of increasingly ‘time-poor’ populationCo-create: Partners as brokers
ManagingNot just increasing but widening participation: Understand your audienceWhat info do you collect / have access to? Embrace technology, but beware the digital divide
Key Learning PointsCapture the impact
Celebrate success!
https://www.youtube.com/watch?v=mFxVRtsap7A
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