Branding association with Golds Gym

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AdǀertisiŶg at Gold’s Gyŵ

Transcript of Branding association with Golds Gym

Page 1: Branding association with Golds Gym

Ad ertisi g at Gold’s Gy

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A out Gold’s Gy -

• Has emerged as a strongest Brand Name in the fitness

Industry over a decade.

• Gold’s Gy has o er 700+ fa ilities all o er the orld. • Fastest growing international gym chain in the Asia Pacific with

2 gyms opening every month

• Currently we are 100 +gyms across ; 60+ cities of India.

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GOLD’S GYM INDIA- MAP

100 plus Gyms in

60 cities

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USP

“To positively change People’s lives by providing the Ultimate Fitness Experience.”

• INTERNATIONAL STANDARD OF OPERATIONS – ISO certification

• BEST RESULTS and EMOTIONAL EXPERIENCE – professional assistance

• BOX SIZE : Box size : 5600 sq ft carpet area and 6800 sq ft super build up

• FITNESS ASSESMENT at no extra cost – 8 TIMES IN A YEAR WITH BCA (Body composition

analysis) MACHINE- INBODY ANALYSIS. – will be taken by male / female trainers respectively

• PROFESSIONAL ASSISTANCE: GGFI CERTIFIED TRAINERS EXPERTS: physiotherapist /

wellness counselors / general physician.

• TRANSFER FACILITY: Member to Non Member as well as Location to Location

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Demographics -

• Clientele:- Gold’s Gy aters to the elite a ely dire tors, CEO’s, MD’s a d top le el executives. Members include the likes of: Saif Ali khan , Amrita Arora , Tulip Joshi , Niranjan Thakur, Surendra Hiranandani, Sunil lulla, Avanti and Yash Birla, Atul Ruia, Ambika Hinduja, Ajit Agarkar, Mahesh Bhupati, Mohamad Azruddhin, Shammi Kapoor, Rishi Kapoor, Salman Khan, John Abraham, Rocky S, Sabina Merchant and many more.

• All Gyms have a 35% female : 65% male ratio

• Age group :-

-15% below 24 years

- 75% between 24-50 years

- 10% above 50 years

• Footfalls:- on an average we have 400 workouts per day per gym.

• Gym size: 7000Sq Ft to 15000 Sq Ft

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Gold’s Gy La d ark Lo atio s

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360 Degree Branding -

• Displays.

• Interactive media.

• Electronic media.

• Print media – PULSE.

• Static branding.

• SMS’s. • Website branding.

• E-mailers.

• Direct mailers.

• Sponsoring event .

• OOH .

• Scrollers .

• Rota Cube.

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Displays -

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Interactive/Kiosk/ Table space activity

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Static Branding

TENT CARDS

DROP BOX WALL BRANDING

ROLL UP STANDEE

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Innovative Branding -

Mirror Strip Branding

6*3 feet Scrollers Locker Branding

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Wash -Room Main Door

Shower Area Doors /Curtains

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Gold’s Gy E e ts

• Fit & Fab .

• Super Spin.

• Corporate Body Transformation.

• Calendar .

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Bra ds Gold’s Gy Asso iated i Past fe Years

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We PROMOTE You PROFIT !!!