Golds Gym Advertising Presentation

ADVERTISING PRESENTATION

Gold’s Gym

Gold’s Gym

• Gold’s Gym started in Venice California in 1965 • Today, Gold’s Gym has over 680 facilities. It is the largest

international gym chain in the world recognized for its passion, unique heritage, and experience as the final authority in fitness and lifestyle.

• Gold’s Gym received international attention when it was featured in the major motion picture, ‘Pumping Iron’

• The India chapter of Gold’s Gym started in 2002, when the first Gold’s Gym India branch was set up at Nepean Sea Road, Mumbai

• As of now we are 25 gyms in 12 cities.

GOLD’S GYM INDIA• F2 Fun & Fitness (India) Pvt. Ltd.- Master Franchisee, Gold’s Gym for

India, Bangladesh, Nepal, Sri Lanka & Maldives

• The Promoters – Mr. J. K. Valecha : Promoter - Valecha Engineering– Mr. Rajesh Advani : Promoter - Sun-n-Sand Hotels– Mr. G. Ramchandran : Mentor Capitalist

• Gold’s Gym launched its operation in India in NOV 2002 with a company owned centre at Napean Sea Road – Mumbai with a 14000 sq. ft. facility.

• Gold’s Gym India has 30,000+ members across 25 operational gyms.

• Gold’s Gym India currently has 45 gym facilities across 23 cities in India with 25 operational and 20 under different phases of construction.

• Gold’s Gym is the fastest growing international gym chain in India.

WHAT’S IN IT FOR THE ADVERTISER

• A premium brand which gives the advertiser a reach to upper strata of society in the luxury and lifestyle arena.

• National database of 30,000 niche clientele with a high disposable income who are brand conscious and are innovators.

• Members visit the gym on an average thrice a week and thus effective visibility to the advertising offer.

• Offers a great platform for sampling, offer driven advertising and promoting new launches.

• Great medium for retailers to target residents relating to a specific locality.

• Opportunity to innovate with mode of communication.• Lack of clutter and exclusivity during a campaign.• Cost effectiveness as below the line medium.

SR. NO GOLD'S GYM1 Mumbai - Napean Sea2 Mumbai - Bandra3 Bangladesh - Dhaka4 Mumbai - Worli5 Mumbai - Santacruz6 Chennai - Alwarpet7 Calcutta - J .N. Rd8 Ahmedabd - Shivranjani Char Rasta9 Baroda - Alkapuri10 P une - Kalyani Nagar11 Mumbai - Lokhandwala12 Ludhiana - Mall Road13 Mumbai- Chembur 14 Surat - Ghod Dhod Road15 Bangalore - Lavelle Rd.16 Noida17 J alandhar - Model Town18 Mumbai - Vashi 19 J aipur20 Mumbai- Mulund21 Bangalore- RMZ infinity22 Secunderabad23 West Delhi- Rohini24 Mumbai- Kandivali25 Calcutta - Alipore

OPENED AND OPERATIONAL

OPENING SOONSR. NO. GOLD'S GYM

1 SOUTH DELHI

2 GURGAON - 2

3 BANGALORE

4 KOLKATTA - SALT LAKE

5 CHANDIGARH

6 AMRITSAR

7 PANCHKULA

8 DHAKA- BANGLADESH

9 MUMBAI - KHARGHAR

10 INDORE - 2

11 DELHI- PUSA RD

12 DELHI- GUJRAWALA TOWN

13 FARIDABAD

14 DELHI - RAJOURI GARDEN

15 BANGALORE - JP NAGAR

16 UDAIPUR

BRANDS advertising with GOLD’S GYM

• Vogue• Kaya• Notandas• Poplety eternal• La-Senza• Adidas• Nike• Enrich Saloon• Frank Provost• Ed-hardy• Sheishido

• Sheishido• Clarians• Olive oil• L’Oreal• DBS Bank• HDFC bank• Kotak Mahindra• Share Khan• Advansys-polar watches• American Body science

…..SOME MORE

• Neulife Nutrition• Nautilis• UTV-I• Body fuel• Nature Valley• Raffels International

design• V-Jive screens• Natures Basket

• Natures Basket• Gatorade• Lucera• Philips• Thia• Vu technology• Sonodyne• Spear head-Wi-fi internet

Connection• Topspin

……AND MORE

• Tag Heure• MTV• Lacoste• Biotherm • Davidoff• Calvin klein• BMW• Club Mahindra• YAKA• Power Ball

• Boudior London• Passion d’elle• Designer watches• AXN• Croma

OPTIONS AVALIBLE• PULSE• WORKSHOPS• STATIC BRANDING a) large Format 6*4 feet b) Medium size 5*4/4*3 feet c) Posters d) Drop Boxes e) Tent cards• DIRECT MAILERS• E-MAILERS• WEBSITE BRANDING• SMS

OPTIONS AVAILABLE

• WORKSHOPS:-

Platform to interact with the customer through sampling, database collection and feedback, contests.

• STATIC SIGNAGES:

Options of large format branding, standees, posters, product display, tent cards, drop box.

Workshops:Escada-Perfume trailing

and selling

Schwarzkopf

Workshops:

Gatorade Tag Heauer-display n branding

Neulife

Workshop

KAYA-Skin analysis

PHILIPS

PHILIPSWorkshop-shavers

Standees

Large format branding

LA- SENZAKNALIHS ATHEM

Large Format Branding

Popley Eternal

maMahesh

Notandas

Standees:

Schwarzkopf

Sonodyne

Standees:

Philips Sonodyne

Ed-Hardy with Drop box

Large format branding

BRANDING-Acrylic sheets

RAUCH

RAUCH

CROMA

42kms -MOVIE

RAUCH 6 months activity which includes

Workshop

Branding

Branding

1)Workshops2)Placement of ads in PULSE3)Branding4)Placement of product at the juice bar5)Website branding6)Trainers and nutritionist interaction7)Emailers sent to all clients

Gorgeous clinic

ABS-Supplement

Pure Connection-Retailer

CADBURY WORKSHOP

Sheishido –workshop with testing, trialing and selling of the product

Large Format Branding:

Biotherm Homme Neulife

ADDAS-Association for a year

Adidas

VOGUE -6 months activity which includes

1)Workshops2)Branding3)Emailers sent to all members4)Drop boxes5) Tent cards6)Magazine rack

Drop Box

Vogue

DTC

Gold’s Gym Andheri-Mumbai

BRANDING OF CHANNELS

UTV-I

AXN

Special acrylic sheet branding

PULSE

• PULSE is Gold’s Gym’s Quarterly newsletter

• Reaches out to 20,000 members across India

• PULSE talks about Fitness articles ,gym events, lifestyle articles ,ads ,celebrity interviews etc.

In Gym Shoots

Gold ’s Gym is available as locations for Shoots, production shoots.• BENEFITS• State of the art Interiors• Latest equipments• Area ( 8000-14000sq feet)• CONTACT:- Lisa De’Souza at

9819044657

SOME OF THE BRANDING LOCATIONS AVAILABLE

Gold’s Gym Bandra-Mumbai

Gold’s Gym Nepeansea rd-Mumbai

Gold’s Gym Worli-Mumbai

Gold’s Gym Santacruz-Mumbai

Gold’s Gym Chembur-Mumbai

Gold’s Gym Mulund-Mumbai

Gold’s Gym Kandivali-Mumbai

Gold’s Gym Vashi-Mumbai

GYM PICTURES

GOLD’S GYM SANTACRUZ - MUMBAIGOLD’S GYM SANTACRUZ - MUMBAI

Gold’s Gym Bandra-Mumbai

Gold’s Gym Nepensea rd-Mumbai

Gold’s Gym Nepaensea Rd-Mumbai

Gold’s Gym Nepenase rd-Mumbai