By: Shanee Seton Period 3 A long song or poem that tells a story; A slow romantic pop song.
BlogWell San Francisco Case Study: NVIDIA, presented by Shanee Ben-Zur
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SocialMedia.org Video Case Studies Shanee Ben-Zur “The Global Snowball” Video Exceeds Expectations This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell San Francisco March 27, 2012 socialmedia.org/blogwell
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In her presentation, NVIDIA‘s Social Media Strategist, Shanee Ben-Zur, discusses how they coordinated their PR, social media, and product teams to create a three-minute video that earned nearly 800k views. Shanee shares how her team was able to create and promote the first "Glowball" video that went viral, as well as what they did wrong in launching their second "Glowball" video that did not get as many views. Watch the video of this presentation here: https://vimeo.com/42221356
Transcript of BlogWell San Francisco Case Study: NVIDIA, presented by Shanee Ben-Zur
SocialMedia.orgVideo Case Studies
Shanee Ben-Zur
“The Global Snowball” Video ExceedsExpectations
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellSan Francisco
March 27, 2012socialmedia.org/blogwell
NVIDIA Social Media:
A Tale of Two Glowball Vids
March 2012
Overview
• Background
• Glowball 1: Coordinated effort
• Glowball 2: Muddled message
• Key takeaways
Glowball 1: Success Secrets
• Compelling content
• Coordinated effort
• Strategic deployment
Glowball 1: Results
• 600k+ views in 8 days; fastest
growth (now ~900k views)
• 800 comments
• 77% of views from embedded
sources
• Engadget leading embedded
traffic driver (only 7% of total
views)
Glowball 2: Fizzle Factors
• Demo less compelling
• Multiple, competing
videos
• No pre-briefs
Glowball 2: Results
• GB2 only 11.5k views
• 122 comments
• No pre-brief, embeds only 30%
traffic.
• 5 videos launched
simultaneously; fragmented
audience
• In total these garnered half of
GB1 views (~350k)
Key Takeaways
• Make quality content
• Keep message focused
• Plan early, coordinate multi-team effort
• Deploy strategically
Questions?
Shanee Ben-Zur
NVIDIA
Twitter: @sbenzur
Glowball Vids: http://bit.ly/NVIDIAGlowball
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellSan Fracisco
March 27, 2012socialmedia.org/blogwell
