October 28, 2008www.gaspedal.com/blogwellwww.blogcouncil.org

© 2008 GasPedal LLC.  You may share this presentation if it is not altered in any way.

BlogWell:BlogWell:“Why Vlogging is Better than Blogging”“Why Vlogging is Better than Blogging”

John EarnhardtJohn EarnhardtMedia RelationsMedia RelationsCorporate CommunicationsCorporate CommunicationsCorporate CommunicationsCorporate CommunicationsOctober 28, 2008October 28, 2008

Why Vlogging is Better than Blogging(for corporations imho)

Why Vlogging is Better than Blogging(for corporations imho)(for corporations…imho)(for corporations…imho)

Authentic Authentic Authentic– The executive on video…is actually the executive

Transparent

Authentic– The executive on video…is actually the executive

Transparent Transparent– Video allows customers/employees/investors to interact with a

real person’s voice and image…written word is great, but, (ahem) not all execs write their own stuff

Transparent– Video allows customers/employees/investors to interact with a

real person’s voice and image…written word is great, but, (ahem) not all execs write their own stuff(ahem) not all execs write their own stuff.

Sitting in your living room/office/cube, etc. Tone

(ahem) not all execs write their own stuff.

Sitting in your living room/office/cube, etc. Tone Tone

– JetBlue, Southwest

Tone– JetBlue, Southwest

Social Media is a conversation.Web 2.0 is how that conversation takes place.

Social Media is a conversation.Web 2.0 is how that conversation takes place.p

Video is the medium of the future.p

Video is the medium of the future.

Build Web based video content that appeals to your Build Web based video content that appeals to your Build Web-based video content that appeals to your audience. Understand the technology and the resources needed

Build Web-based video content that appeals to your audience. Understand the technology and the resources neededUnderstand the technology and the resources needed

to launch a video program. Measure the impact of video.

Understand the technology and the resources needed to launch a video program. Measure the impact of video. Leverage YouTube and other social media sites with

your video and other’s video. ff

Leverage YouTube and other social media sites with your video and other’s video.

ff Devise the tactics to get your video off the ground and running. Devise the tactics to get your video off the ground and

running.

Integrating Video into our Communications: WebEx Acquisition

Integrating Video into our Communications: WebEx AcquisitionWebEx AcquisitionWebEx Acquisition

How to Get Started with Video in four easy steps

How to Get Started with Video in four easy stepsin four easy stepsin four easy steps

1 H t ith I t t1 H t ith I t t1. Have a computer with Internet2. Have a video camera 1. Have a computer with Internet2. Have a video camera

– (preferably with external mic)

3 Set up YouTube account (or Yahoo or– (preferably with external mic)

3 Set up YouTube account (or Yahoo or3. Set up YouTube account (or Yahoo or Brightcove or…)3. Set up YouTube account (or Yahoo or

Brightcove or…)4. Do it. 4. Do it.

ROI of VideoROI of Video

Cost = from 1K to 7K per video set-up.Cost = from 1K to 7K per video set-up.We have two PR cams at cost of 5KTo date we’ve produced 185 videosWe have two PR cams at cost of 5KTo date we’ve produced 185 videosTo date, we ve produced 185 videosCost per video = ~$30.00 and falling

To date, we ve produced 185 videosCost per video = ~$30.00 and fallingViews per video = ~700Cost per view = ~ 04cViews per video = ~700Cost per view = ~ 04cCost per view = .04cCost per view = .04c

And like a press release sometimes if you reachAnd, like a press release, sometimes if you reach that ONE reporter, analyst, customer or target,

you’ve succeeded.

Video Communications@CiscoVideo Communications@Cisco@@

Web videoWeb video

Video data sheetsVideo data sheets

Video blogVideo blog

Evolving the Press Release with Web 2.0: Social Media Release Success

Evolving the Press Release with Web 2.0: Social Media Release SuccessSocial Media Release SuccessSocial Media Release Success

Try New StuffTry New Stuffyy

What’s Next? Video + MobilityWhat’s Next? Video + Mobilityyy

And, Don’t Forget to Vote on November 4th!And, Don’t Forget to Vote on November 4th!, g, g

New Media Content GrowthNew Media Content Growth

300

200

250NewsReleases

Features

150

200Video

Podcasts

50

100Podcasts

Total Blogs

0Q1 FY08 Q2 FY08 Q3 FY08 Q4 FY08

Video Blogs