Blog Optimization & Marketing

BLOG OPTIMIZATION

Blog optimization• Keyword Research

• Post Optimization• Title• Content• Images

• Internal Linking

• External Linking

Keyword research• Keyword Tool

Keyword research• Soovle

Post optimization – title tag• 70 Characters

• Use Most Important Keywords In Title

• While Keeping It Interesting & Catchy

Post optimization – Content• Longer Posts Rank Better!!!

Post optimization – Content• Use Headings (H2’s) To Breakup Content Sections

• Use Keyword Variations

Post optimization – Content• Sprinkle Keyword Variations Throughout Post

Post optimization – Images• Descriptive File Name

Img123.png

Black-vinyl-lettering.png

Post optimization – Images• Keyword Rich Alt Attributes

• DON’T SPAM!!!Vinyl banner

Ted vinyl billboard banner

Post optimization – Images• Related Content Around Post

Needs to talk about what the image is about

Blog optimization – Internal linking• Internal Linking

Blog optimization – Internal linking• Anchor Text Usage

• VARY IT UP!!!

Blog optimization – external linking• Just Link Externally ALREADY!

BLOG MARKETING

Blog Marketing• Internal Link Identification

• Internal Social Promotion

• External Social Promotion

• Community Seeding

• Follow Up Guest Posts

• Social Bookmarking

• Continuing Discussion

Blog Marketing• Internal Link Identification

site:signs.com “real estate”

Blog Marketing• Internal Social Promotion

Blog Marketing• Internal Social Promotion

Nelson

Daniel

CatherineKyle

Dustin

Greg

Blog Marketing• External Social Promotion

• Friends With Similar Interest• Build New Relationships• Influencers

Blog Marketing• Community Seeding

Blog marketing• Follow Up Guest Posts

Social Media Marketing

How To Poll Customers

How To Get Demographic Research

Blog Marketing• Continuing Discussions

Greg ShueyStryde.com

gshuey@stryde.comhttp://www.stryde.com