MARKETING BLOG: UNMANA BARKAKATIDOVE

SESSION 19: HOLISTICMARKETINGHOLISTIC MARKETING IS A TERM USED TO DESCRIBE A STRATEGY THAT ENABLES YOU TO LOOK AT THE MARKETING EFFORTS AS A WHOLE, WHICH IN TURN HELPS YOU DEVELOP AN OVERALL OR HOLISTIC MARKETING PLAN.Advantages of holistic marketing: Professional Image Creates goodwill Differentiates from competitors creates right environment for success motivates supportThis concept is based on development, design and implementation of marketing programs, processes, and activities that recognize their breadth and inter dependencies. Holistic marketing recognizes that everything matters with marketing and that a broad, integrated perspective is necessary to attain the best solution.Dove provide a flexible and holistic approach to care. Each plan is tailored to the needs and wishes of the individual client.Dove holistic approach include:- Assist in running of the household Preparation of meals Personal care Medication assistance Companionship Shopping for or with the client Escorting to any social events Accompanying on holidays either in the UK or abroadIn a way Dove also make use of various methods of Holistic Marketing such as Personalization in which they reach out to the customers in mass and make sure that no two costumers are same, with the help of internet they have captured the mass and have discovered a new marketing strategy. Integrating marketing in a way have integrated many marketing activists which has resulted a win situation for different customers as well as for the company, because dove has always believe in The whole is greater than the sum of the parts. Through Internalization marketing they have understood the importance of each and every customer and so it becomes very important to describe the actual product to customer in the language they understand, to motivate customer to stick to the same brand by giving good offers and making them understand how are they important to the company.October 3, 2013Leave a commentSESSION 18: SEGMENTATION,TARGETING,PROMOTIONTARGETINGThe main target market is upper middle class and premium class people (higher social economic group. It targets the Indian young women and focuses on real beauty of women widening the stereotype view of beauty.The targeting strategy can be presented as division of three aspects: Age, Sex and Lifestyle. The age group segment of 17-50 years old women, who are socially active with or without job and belong to premium section of society.POSITIONING Point of Parity:The POP stand up against the advantage of Pods of competitiveness thus build a strong consumer base for the product. The Pops of Dove Shampoo are Available in different size Available for different hair type Almost at the same price Focuses on Indian hair problemPoint of Difference : Three times stronger,smoother and softer hair. Focuses one emotional selling proposition Its not just a shampoo its a therapy that repairs your hair & enhances real beauty in you. It does not use celebrity rather makes regular women to be its super model.SEGMENTATION Market segmenting is dividing the market into groups of individual markets with similar wants or needs that a company divides into distinct groups which have distinct needs, wants , behavior or which might want different products and services.

October 1, 2013Leave a commentSESSION 16 & 17: ORGANIZATIONAL BUYINGBEHAVIOUROrganization buying is the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers There are three buying situation :- New Task Modified Rebuy Straight RebuyBuying Decision Approaches Casual Approaches It involves no information search or analysis. Dove did not apply this approach as it had done research regarding what the people demand and what are their needs. On basis of that they launched their product Dove shampoo which had one of most distinguishing factor and that was moisturizing.ROutine Low Priority Decisions are more important and involve a moderate amount of analysis. Dove had done research regarding its product and had involved a much amount of analysis.

There are many forces that influences the organizational buying behavior. Dove shampoo had to take into consideration many factors because they were going to launch a new product which was somewhat an brand extension for their company. Thus all such factors which were important were taken into consideration while launching their new product.September 28, 2013Leave a commentSESSION 15: CONSUMERBEHAVIOURKEY PSYCHOLOGICAL PROCESSES:

Motivation: Some needs are BIOGENIC, for example hunger, thirst and discomfort whereas others are PSYCHOGENIC such as need for recognition, esteem or belonging.Perception: Perceptions affect consumers actual behaviour. It is the way by which consumers select, organize and interpret information inputs to create a meaningful picture of the world.Learning: It induces changes in our behaviour arising from experience.Memory: All the information and experiences encountered ends up in the consumers long term or short term memory. The marketing of a product should be such that it creates the right brand knowledge structures and maintain them in memory.September 27, 2013Leave a commentSESSION 14: SALESMANAGEMENTSales managementis about leading thepeople and processyour company uses tosell prospects and service customers.Responsibilities include: Building the right sales strategy Hiring the right team Creating the right compensation plans, territories and quotas Setting the right projections Motivating your team Tracking revenue against goals Resolving conflicts Training and coaching sales reps Managing processes Getting the sale!DOVE SALES MANAGEMENT TEAM USES SWAT ANALYSIS AS THEIR TECHNIQUE TO HAVE AN EFFECTIVE SALES.

StrengthsProduct quality and product variety:Dove offers seven varieties of shampoos that cater to various hair problems which Indian women face. The new technologies researched by Dove(micro serum and fiber actives) nourish hair and provide extra care to damaged hair. Dove has now transformed into a Therapy for hair. The prices of dove shampoos are at par to the other shampoo brands like Pantene, Head &Shoulders and LOreal. This had lead tohigher volume sales for the company.Weakness: Feedback available on internet forums Some of the product feedback on internet forums claim that dove leaves the hair oily after wash and the serum in shampoo does not get washed fromhair which makes the hair brittle.Opportunity: Growing market opportunities:From the available data the middle class population has increased from 18% in 1995 to 41% of total population in 2005. This is expected to further grow till 43% of total population in 2015. The emerging strength of middle class in India also shows an expected growth in the market potential for shampoo industry. Expansion opportunities:Shampoos for colored hair from LOreal and Garnier Fructisare available in the market. But, no such shampoo is offered by Dove. Dove can utilize its brand image to launch a shampoo for colored hair. High product adoption ratio:Within 15 months of its launch Dove had become the fastest growing shampoo brand in the country. Majority of the women, who tried Dove, appreciated the product. So, Dove should try to attract more first time users. One of these attempts is thedove samples available on Cheapfree.com.Threat: Intense Competition from other brands:The shampoo industry is highly competitive. Pantene, Head and Shoulders and LOreal are the prime competitors for Dove shampoo. Dove had already faced the situation of price-wars with Pantene in 2004. Sharing potential market with herbal shampoos:Indian shampoo users still feel that shampoos contain chemicals that damage hair. So, herbal shampoo brand like Vatika, Nyle and Himalaya are preferred in comparison with normal.September 25, 2013Leave a commentSESSION 13: DISTRIBUTIONDECISIONSFor Dove, HUL has 2.8mn distinct outlet with directly servicing 1 million stores and 7000 stockists and distributers. It is more popular in Metropolitan cities. Distribution channels HULs products, are distributed through a network of 2500 redistribution stockists covering around one million retail outlets.

The general trade comprises grocery stores, chemists, wholesale, kiosks and general stores.HUL provide tailor made services to each of its channel partners. 2,000 suppliers and2000 distributors serve HULs 37 factories reaching 6.3 million outlets.Based on the factors like the investment capacity, number of retail stores covered, appropriate Sales force, infrastructure etc., the stockists are evaluated and are selected by the company. Companys policy is to work in advance payment mode. This is to ensure that the there is no delay in fulfilling the demand of the consumers and sufficient stocks are available to cover the entire range and categories of Dove shampoos.September 25, 2013Leave a commentSESSION 10,11 & 12: IMC, ATL,BTLIF IMC WAS TO BE DIVIDED INTO 2 PARTS THEN ON THE LEFT WILL BE THE ATL STRATEGIES AND ON THE RIGHT WILL BE BTL STRATEGIES.(ATL)Above the line promotion involves use of mass advertising to reach the audience like t.v, print, OOH etc.(BTL)Below the line promotion involves direct marketing and interactive marketing strategies such as emails, tele-marketing, websites etc.Dove brand has always been very particular about their promotions be it ATL or BTL.In 2008 mission of DOVE changed from increasing sales among beautiful women to concentrating overall age women without any categorization on the basis of looks. Its mission now stated to make women feel more beautiful every day by challenging todays stereotypical view of beauty and inspiring women to take care of them.The stage in PLC is augmented product stage where this product has come up with sensitive augmented benefits like-damage therapy for hair and intense therapy for hair care.Message is executed by various advertisement strategies that no more included slim models but the actual users-beautiful and average looking woman. It launched Dove Campaign for Real Beauty(CFRB) as its advertising campaign.

The Campaign for Real Beauty exceeded company expectations; global sales surpassed the $1 billion mark in 2004. The reason for its success was that it empowered women to believe in their own beauty. Through research, Dove uncovered that there is a pent-up demand for a company to understand and acknowledge what women all over the world were feeling. And it recognized there is no stronger way to build an intimate connection with a woman than to see into her real self, know her secret thoughts, show that you understand, and tell her that you love her anyway. And thats exactly what Dove did with the Campaign for Real Beauty.Its latest promotional strategy is also on similar lines- Pro-Age advertising to Prime Time Women. The name itselfPro Ageis a wonderfultouchto all of those anti-wrinkle creams and age-defying potions that trade on the negative stereotypes of aging. Pro-Age reflects the PrimeTime Womans confidence and comfort in being just who she is.Dove is successful largely due to its unique and impressive promotional campaigns. The main strategy was shifted from concentrating over the product to concentrating over the target customers- women of all ages and size. The message to be spread among them was each woman beautiful, irrespective of her age or size.Being a premium brand Dove has never been using samples or coupons as its promotional strategy It position itself as a urban class brand amongst HUL haircare brands. It formely targets working class and upper class women. Thus providing a cash refund offers or price pack or samples can harm its standard and image in minds of customer.September 22, 2013Leave a commentSESSION 9: PRICINGDECISIONSWhat isPricing Strategy?Determining how the products of a brand will be priced is critical to ensure customers will continue to buy from the company. To understand how to price products or services it is important for the brand to understand the perceived value of those products/services provided to the end buyer. It also important to understand themarket positionof the brand andcompetitive productsto set a price that will attract the attention of potential customers. The selling price adopted by a company for its products directly affects the profitability and eventually the viability of the company.Setting the price for a product is very important. The following things should be kept in mind by when setting the price:Step 1: ObjectiveStep 2: Determine demandStep 3: Estimating CostsStep 4: Analyzing competitors costs, prices and offersStep 5: Selecting a Pricing MethodStep 6: Selecting the final priceDove took utmost care while setting theprices.Theobjective for Dove was to maximize market share and it couldnt do so through market penetration, i.e. by keeping the prices low since it positioned itself as a premium product. Therefore, it came into the market with a high price in the very beginning. Since, there were many shampoo brands already in the market, the price of Dove shampoo being high as compared to others did have a negative consequence and for a long time there were not many takers. However, the success of dove soap was what attracted many consumers towards trying out dove shampoo as well and this helped in increasing sales despite a relatively high price. Dove, therefore, hasnt brought down its prices to a large extent owing to its loyal consumers except very slightly now and then.Thus, Dove has had its price set on the basis ofperceived valuesince it is aware of its customer base.September 14, 2013Leave a commentSESSION 8: BRANDINGA brand is a product with unique character, for instance in design or image. It is consistent and well recognized.The advantages of having a strong brand are that it:Inspirescustomer loyaltyleading to repeat sales and word-of mouth recommendationThe brand owner can usually charge higher prices, especially if the brand is themarket leader Retailers or service sellers want to stock top selling brands. With limitedshelf spaceit is more likely the top brands will be on the shelf than less well-known brandsThe brand does not spend a lot of time in promoting itscorporate brandto general market. The brands under it have different target markets and this diversification or segmentation is the strongest point of marketing. Thus Dove is able to clearly focus on its target markets.The strength of a brand can be exploited by a business todevelop new products. This is known as brand extension a product with some of the brands s characteristics.Examples include Dove soap and Dove Shampoo (both contain moisturizer)The logo on a product is an important part of the product. A logo is a symbol or picture that represents the business. It is important because it is easy to recognize, establishesbrand loyaltyand can create a favorable image.The logo of Dove is a perfect representation of-SoftnessGentlenessSophisticationThe image of Dove or peace pigeon symbolizes the purity and softness of Dove in its products.September 14, 2013Leave a commentSESSION 7: SERVICES AND SERVICEMARKETINGWhat is Services marketing?It is a sub field of marketing, which can be split into the two main areas of GOODS MARKETING (which includes the marketing of fast moving consumer goods (FMCG) and durables) and SERVICES MARKETING.Services marketing typically refers to both business to consumer (B2C) and business to business (B2B) services, and includes marketing of services like telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services.The range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive it.Services are economic activities offered by one party to another. Often time-based, performances bring about desired results to recipients, objects, or other assets for which purchasers have responsibility. In exchange for money, time, and effort, service customers expect value from access to goods, labor, professional skills, facilities, networks, and systems; but they do not normally take ownership of any of the physical elements involved.Services of Dove (Shampoo):-1.Prepurchase services:-This include accepting telephone and mail order, advertising, window and interior display, fitting rooms, shopping hours, fashion shows, and trade-ins.2.Post purchase services: This includes shipping and delivery, gift vouchers, adjustments and returns.3.Ancillary services:-This includes general information of the shampoo, repairing if the product is faulted, and free samplesThey also provide services as follows:Intangible services:-These are the services which are not physically seen for example mailing and giving feedback, and complaining about a particular product.Inseparable:-These are services which are provided by dove employees directly through a door to door bases or on a telephonic call, where a customer can directly contact to the technical team and can solve their problem in seconds, which gives a better customer satisfaction.Variability:-Dove in particular have a training professionals which take care of the customers complain and revert back in seconds with a solution and also note complains which always helps in improving the upcoming products.Perishibility: These are services which cannot be stored. So their perishabilty is a problem when demand fluctuates.in short, Dove provides a customer satisfied services which has helped them to cover such a huge market worldwide.September 11, 2013Leave a commentSESSION 6: PRODUCTMIXIn simple language, a product mix is the set of all the products and items a particular seller offer to sell.4 Ps

Product Combination of moisturizer and softness so as to satisfy the particular need which was earlier not met Focused on women (non models) -beautiful in their own way Based on a global study on perceptions and attitudes of women with regard to personal beauty and well being Point of differentiation- moisturizer and meeting consumer needs Strong personal, emotional connection between brands and consumersPromotion From 1995 to 2007, DOVE used to target young Indian population with the projection of its brand aiming at perfect female population The brand earlier portrayed its main theme for perfect women as role models Main objective was to form a brand image of leading and best brand forbeauty productsand other personalcare productsenriching the skin with glow and maintaining beauty of beautiful womenPlace HUL- distributed through a network of 2500 redistribution stockists covering around one million retail outlets. The general tradegrocery stores, chemists, wholesales, kiosks and general stores. Provide custom made services to channels partners.Price Initially expensively priced Higher income earners did not consider it worth buying Change of strategy Lowered prices, thereby attracting upper middle class consumers Dove more expensive, but has created a more strong customer base Price quality inferences: consumer perceives high prices as an indicator of qualityA company product mix has a certain width, length, depth and consistency.These concepts for the consumer-product division of Dove shampoo are :-WIDTH Width of any product conveys how many different categories of products the company carries. For ex- Dove brand consist of about 5 different categories and is entering into more and more gradually. Its categories are Haircare Soaps/Bars Facewash Deodorants LotionsLENGTH Length of any product means the different types of products provided by that brand within a particular category.Under hair care, Dove has 7 different types of products like Dove Damage Shampoo Therapy, Dove Daily Moisture Replenish Shampoo, Dove Damage Therapy Shampoo Nourishing oil repair, and etc.Overall, Dove has a length of 22. (Hair care=7, Body wash=6, Deodorant=3, Face wash=3, Lotions=3)DEPTH Depth of any product means how many variants are offered of each product in line for ex- Dove has different variants like anti-dandruff, Dry hair, Color hair, and damage control and the size in which it comes is of 50ml, and 500ml etc.CONSISTENCY It refers to how closely related the various product lines are in end users, production requirements, or some others way. Dove product lines are consistent insofar as they are customer goods that go through the same distribution channels. The lines are less consistent insofar as they perform different functions for the buyers.September 10, 2013Leave a commentSESSION 5: PRODUCT LIFECYCLE

Dove was when introduced into the market; the brand decided to follow the same pattern in terms of pricing as in case of the dove soap. Its price was initially kept at a higher range as compared to its competitive brands. The sole reason for this was Dove wanted to keep the premium tag of the brand intact as recognized with the dove soap for the shampoo as well. The promotions for the shampoo were up to the mark.Higher income earners did not consider it worth buying at first.A large section of the customer base of dove soap came to try the shampoo due to their liking for the soap and the experience they had had with it. Promotions helped promote the dove shampoo to a large extent and more customers were attracted to try it.Since Dove is a quality product, its sales increased once people started overlooking the premium price of the product and perceived high prices as an indicator of its quality.Despite the fact that Dove Shampoo entered its growth stage a little late as compared to its competitors, perhaps, but since then, its sales have skyrocketed.Dove Shampoo has been in the maturity stage for a very long time now and is considered to be one of the best hair care brands in India. Continuous innovations to the product, interesting promotional campaigns, large customer base has contributed to Dove shampoos success so far and should continue to do so.August 26, 2013Leave a commentSESSION 4: MARKET STRUCTURE ANDCOMPETITORSHUL Dove and P&G Pantene have been major players in the shampoo market since last 5 years The top three most sought after brands Sunsilk, Dove and Clinic are produced by HUL.

Indian shampoo market is segmented on the basis of price. The top segment consists of premium brands like LOreal, Garnier and other imported brands, mid segment consists of popular brands like Clinic, Sunsilk, Lakme, Head & Shoulders etc. It is evident that the premium segment was created and dominated by LOreal and HUL felt that it should be having a brand in that segment too. Dove is pitted against Lo-real and is positioned as a premium shampoo with moisturizing properties. The presence of milk lotion acts as the differentiators. The brand takes the strength from the equity of its soap and has been trying to leverage on that strength.The top-end constitutes new entrant Dove, LOreal, P&Gs Pantene and Head & Shoulders, HLLs Sunsilk, LOreal Garnier Ultra Doux and Daburs Vatika. Average price points in this segment range from Rs 115-240 for 250-ml bottles. While LOreal and now Dove are at the top of the heap, Pantene and Head & Shoulders occupy the next rung of pricing, followed closely by Sunsilk, Vatika and Garnier Ultra Doux constituting the bulk of the market. HLLs Clinic Plus and P&Gs Rejoice are at the mid level (price points: Rs 55-60 for 200 ml), while low-tier brands include Ayur and Chik. Sachets at price points of Rs 1, 2 and 3, meanwhile, continue their stronghold specially in semi-urban and rural markets.

August 23, 2013Leave a commentSESSION 3: CUSTOMER BUYINGBEHAVIOURConsumer behavior is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants.

UNDERSTANDING CONSUMER BUYING DECISION PROCESSGenerally inconsumer buyingprocess there are five stages involved.

Behind the visible act of buying a dove shampoo product lays a decision process that needs to be investigated.The very first stage is the PROBLEM RECOGNITION. This stage could begin from something as simple as a need for a hair wash or in more specific terms, a need for soft, beautiful, manageable hair as the end product of a hair wash. It can arise from a friend referring to the dove product as good and effective when used by him/her. It could also be impulsive shopping decision where the need arose when the consumer saw the product on the shelf and wanted the product. The need could also be triggered by marketing efforts such as an advertisement on TV or a simple billboard on the highway.The second stage is INFORMATION SEARCH i.e. seeking value. This stage clarifies the options open to the customers and may involveinternal and externalsearch. Internal search is scanning ones memory to recall previous experiences with products or brands. Now in case with the dove product it could be using dove shampoo prior and having loved the end result. External search could be from references from friends, family, neighbors or acquaintances. One could also search about dove shampoo and its benefits etc in the official website or go through advertisements and other marketing gimmicks on TV. Another way of knowing how the product is can be through the various portals which have feedbacks given by dove users regarding their experience of using the product.Thethird stageis EVALUATION OF ALTERNATIVES i.e. assessing value. Earlier the customer had various options to choose from in the case of shampoos. In this stage he compares various shampoo products or brands for the final purchase decision. The consumer would look for which one of the available shampoos would provide him/her the benefit he/she is looking for be it hair fall/split ends/dry hair etc. Whichever product will give the highest customer perceived value, the customer would end up buying that product. However, a few might not take the natural route and choose a product on the basis of product recall, brand name and other subjective factors such as prestige, personal experience with the brand or even a random discount offer. A few adventurous consumers might also purchase dove because they have been buying some other shampoo for a long time and they might want a fresh experience with a new product.The fourth stage is the PURCHASE DECISION i.e.buying value. There could be three possible sub stages here. From whom to buy which depends on considerations such as past experience with a buyer, reasonable rates, terms of sale and return policy. The consumer will also survey if any retailer or kirana store is giving any store discount on the product or any sort of bundling offer happening anywhere. When to buy store atmosphere, shopping pressure, a sale. Products discounts or attractive offers could be more around festivals and during special occasions. No purchase a consumer looks at the product, evaluates it with the other products and decides not to buy dove shampoo instead he could go for cheaper shampoos or shampoos with other benefits. In this case for dove shampoo, it is considered as a No Purchase.The attitudes of others, unanticipated situational factors and perceived risk may all affect the decision to buy.The fifth stage is the POST PURCHASE BEHAVIOUR i.e. Value in Consumption or Use. After buying the dove shampoo products, the consumer compares it with expectations he had and is either satisfied or dissatisfied. Satisfaction or dissatisfaction affects consumer value perceptions consumer communications repeat-purchase behaviorIn reality it is this post purchase behavior of consumers and the post purchase satisfaction that drives the sales of the dove shampoo.Behind the visible act of buying a dove shampoo product lays a decision process that needs to be investigated.August 20, 2013Leave a commentSESSION 2: CREATING CUSTOMERVALUECUSTOMER PERCEIVED VALUE is the difference between the prospective customers evaluation of all the benefits and all the costs of an offering and the perceived alternatives.

Customer Perceived Value=The milky composition of this shampoo allows ease of usage on hair and also smoothes the hair shaft. Different variety of Dove shampoos cater to different hair problems. Composed mainly tofight hair fall, the Dove rescue shampooprovides nourishment to hairfrom the root all the way upwards, ensuring that hair grows stronger every day. The glycerin content of this shampoorepairs and soothes hairso it shines and looks sleek all the time and one neednt worry about all the damage that frequent straightening has left behind. A dove user can style her hair like a diva and bring out the star in her as people start admiring the new improved look. This shampoo is formulated to suit all hair types, somen and womencan now enjoy gorgeous hair and smiles all day long.Hardly any psychological costs involved since dove shampoo has not attracted any sort of complaint till date. Thus, no risks involved. Dove being one of the most selling soap in India, it is readily available in all the mom and pop shops as well as the big and mega big retail shops such as BIGBAZAAR, RELIANCE etc. Hence time and energy spent on acquiring dove soap is minimum.PRODUCT VARIETY Five varieties of Dove shampoos are available in the market. These treat various hair problemslike split ends, hair fall, dullness and dryness ofhair.Whichhelps the customer to choose product according to there own requirements and preferences.SIZES-Available in sizes of 8 ml; 100 ml; 200 ml and 375 m. As it is available in different sizes it helps to fit into consumer budget.8ml100ml200ml375ml

Dove Hairfall Rescue364117205

Dove Split End Rescue364117205

Dove Daily Shine364117205

Dove Nourishing Oil Care364117205

Dove Intense Repair364117205

Dove Dryness Care364117205

Dove Dandruff Care369134215

PRICES Majority of users are satisfied withcurrent market prices. As the product is available in variety of range the consumer gets a choice to select in how much quantity and in what range it wants to purchase product, And accordingly purchases best combination available.PACKAGING The packaging of DOVE shampoo is very attractive and appealing. It is very handy as it has a plastic bottle.CONNECTS WITH THE CUSTOMER Dove does not use celebrity rather makes regular women to be its super model which helps a consumer to connect easily with the product.August 12, 2013Leave a commentSESSION 1: INTRODUCTION TO THEPRODUCT

Dove entered the Indian market in 1993, and since then Indian women have relied on Dove for beautiful skin. Dove helps you pamper yourself in a new way every day, with a wide range that includes skincare, hair care and deodorants.DOVE HAIR CARE RANGEDove launched its hair care range in India in 2007, and became the fastest growingshampoo brand in the country. Its highly conditioned formulation delivers the moisture promise of Dove. The range includes Daily Shine, Dryness Care, Dandruff Care, Hair Fall Rescue, Intense Repair Therapy, Nourishing Oil care and Color Rescue.Apart from the hair care range, Dove also provides-DOVE BAR& SKIN CLEANSINGDove got women to experience the real Dove difference, with the Face Test campaign. Thousands of women across the country put their soap, and Dove, to the test. They all had the same answer Dove made their skin soft.DOVE ANTI-PERSPIRANT DEODORANTSYour delicate underarms need tender care. Try the New Dove Deodorants with moisturising cream. Choose from 3 variants Original, Silk Dry and Clear Touch, for visibly softer, smoother underarms, 24-hr protection from sweat and odour.DOVE LOTIONS& CREAMSPamper your skin with the unique rich moisturisers and pure silk formula of Dove Lotions and Creams.August 10, 2013Leave a commentDOVE-THE BRAND

In 1957, Lever Brothers, under the umbrella of Unilever, introduced Dove.From the beginning Dove has always celebrated REAL WOMEN at the heart of everything the brand does and believes. Real beauty embraces diversity no woman is or should feel excluded from the world of beauty that the brand represents. Real women are the brands true inspiration.Dove has evolved as a brand in the most revolutionary time in womens history. The body of work not only shows the evolution of Dove as a brand, it also shows how the attitudes of women and their role in society has changed in the past 50 years. However, even thoughbeauty trendsand the representation of women have changed throughout the decades, the consistency of Doves and David Ogilvys original messages: 1/4 Cleansing Cream; Dove Wont Dry Your Skin Like Soap Can; Dove is Good for Your Skin is still selling the brand today.With its patented blend of mild cleansers and moisturizing cream, Doves iconic Beauty Bar rinses cleaner than soap, leaving skin clean, soft and smooth.During the 90s, Dove extended their products from a cleansing bar to a complete line of personal care products. Now Dove has products ranging from bar soap to lotion, from shampoo to liquid shower gel.August 4, 2013Leave a commentOlder postsPOSTSPosts CATEGORIESCategories Create a free website or blog at WordPress.com.|The Trvl Theme.FollowFOLLOW DOVETop of FormGet every new post delivered to your Inbox.

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