Social Media Marketing Essentials

Using Popular Social Media Tools to Promote Your Business

Blog Marketing

Introduction to blogging

Develop a plan for your blog

Tools to gather content for your blog

Strategies you can use to optimize your blog

Strategies to promote your blog

How leads can be generated through blogging

Strategies to engage your readers

Introduction to Blogging

Blogs: 77.7 million unique visitors in the US

The majority of bloggers are 25 - 44 years of age

One in five are self employed

More than half have a household income over $75,000.

59% have been blogging for two years or more

Global Snapshot Of Bloggers

Global Bloggers By Gender

Develop a Plan For Your Blog

Why does your blog exist?

Who are you and why are you uniquely qualified to write this blog?

What are the topic areas this blog will discuss?

When will you post?

How will you deliver your messages?

Will you plan your weekly topics, or just shoot from the hip?

Gather Content For Your Blog

Top 10 Lists

Product Comparisons

Consumer Reports

Tutorials

Online Tools or Services

Interviews or Success Stories

Top 10 Lists

Product Comparision

Consumers Report

Tutorials

Tutorials: Video

Online Tools or Services

Interviews or Success Stories

Google Alert

Google Reader

iGoogle

Strategies you can use to optimize your blog

Headlines Always Sell

Avoid Widget Overload!

Use a Related Posts Plugin

Ping to Other Sites

Use a Good URL Structure

Headline Always Sell

Who Else Wants [blank]?

The Secret of [blank]?

Here is a Method That is Helping [blank] to [blank]

Little Known Ways to [blank]

Get Rid of [problem] Once and For All

Here’s a Quick Way to [solve a problem]

What Everybody Ought to Know About [blank]

Avoid Widget Overload

http://darbeaudin.blogspot.com/

Avoid Widget Overload

http://blog.extensis.com/?p=917

Related Posts Plugin

Ping to Other Sites

Use Good URL Structure

Change

http://expeditusmedia.com/?p=123

http://expeditusmedia.com/2009/06/02/sample-post

http://expeditusmedia.com/2009/06/sample-post/

http://expeditusmedia.com/archives/123

To

http://expeditusmedia.com/live-social-media-weekly

Strategies to Promote Your Blog

Social Messaging

Social Bookmarking

Other Blogs Comments Sections and Forums

Article Marketing

Advertise Your Post

Social Messaging

Social Bookmarking

Forums Signature

Blog Comments

Article Marketing

EzineArticles.com

GoArticles.com

ArticleDashboard.com

ArticleBase.com

Hubpages.com

Squidoo.com

Advertise Your Post

How Leads Can Be Generated Through Blogging

Subscribers Sell Themselves

Invite Prospects to Write Guest Blog Posts

Highlight Your Client's Success

Build a Community of Clients, Prospects and Partners On Your Blog

Google Keywords

Subcribers Sell Themselves

Subcribers Sell Themselves

Invite Prospects to Write a Guest Blog Post

Highlight Your Client's Success

Build a Community of Clients, Prospects or Partners on Your Blog

Strategies to Engage Your Readers to Write

Ask a Question

Continue the conversation

Run a poll

Make it easy to connect with you

Ask a Question

Continue the Conversation

Run a Poll

Make it Easy to Connect With You