Beyonce - Dance for you

In the video, “Dance For You” The Rnb conventions are shown by Beyoncé’s dancing, and her beautiful star image which portrays an expensive, wealthy lifestyle. The first scene is a long shot of Beyoncé depicting her typical star image through her expensive looking silk dress and large diamond earrings. She also has on a trench coat, which could symbolises a desirable female and is an iconic look presented in many portrayals of the 1940's.

This shot used is a close up of the male love interest, also in a typical 1940’s ‘gangster’ style suit similar to something like Al Pacino, gazing at the artist as she enters the room; the expression on his face is one of desire and sexual tension

The close-ups and mid shots are of Beyoncé and her love interest. This shows the male gaze as the leading man does nothing but stare at Beyonce, which highlights the view that men may see women as a sexual object although in this video she is a sexual object as the dance she is performing in purposely provocative.

The video is captured in film-noir, in a 40's style of women, men and working relationships.

Beyonce appears to be in complete control of what is going on around her although typically the stereotype of women is that they have little/no control of the environment they’re in and that men control, fund and run the world. This video still represents females as sexual objects it empowers women due to the genre of music it’s based on and the narrative of the video itself.

This presents the stereotype of the male as "the boss" and Beyoncé as the "secretary" connoting an office based affair/relationship. The whole video takes place in the office and by the end of the video it is clear that they are going to engage in some sort of sexual activity which has left the viewer’s imagination.

The point of the video is for the audience to broaden their own desires and interests and do something out of the ordinary in order to fulfil their own sexual desires.

The entire video is black and white with little editing. It appears the video is one seamless

take from different cameras in different positions around the room. The one apparent

use of editing is the use of cuts where the image changes from Beyoncé to the male

love interest

The dance moves as they are seductive and controlled, as she is in a position of power but willing to give herself up to the right

person.