PowerPoint Presentation

Esomar Best of series

'Future Challenges' DEBATEGhent, December 15

Agenda Future Challenges DEBATEThursday 15-12-2016, Ghent (Belgium)

Introduction | 16.55 17.00 by Finn Raben (ESOMAR)

Future Challenges Debate | 17.00 18.00

3 Challenges | Tom De Ruyck

Join the Debate | You !

The Jury | Kornel Muller, Stan Knoops, Koen Van Parijs

The Judge | Finn Raben

Reception | 18.00 18.45

See you in Amsterdam for ESOMAR Congress 2017!

Celebrating our 70th Anniversary

Save the date!10-13 September 2017

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THEME:

VISIONARY

DEADLINE:

20 January 2017

Congress 2017Call for Speakers is open!

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ANAWho is ANA? ANA is a new members resource, the first artificial intelligence search engine for market research with AI learning capabilities.

ANA combs through ESOMARs 70 years of content to answer specific research questions

ANA will transform the way we provide market insights for the industry and beyond

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The ProposerTom De Ruyck The JuryKoen Van ParijsOwner EsploroKornel MullerCMI Director Europe Unilever

Stan KnoopsGlobal Head of InsightIFFThe Debaters

YOU: + vs. -Finn Raben

#1.Are Robots and Artificial Intelligence taking over the Research Industry? Algorithms will become the key drivers of the industry!

Remesh is mind blowing! We got insights on our product in minutes that we'd never have gotten from any other medium.

Joel Wishkovsky, CEO, Simple Contacts

Robots & Artificial Intelligence

Ray Poynter, NewMR: Automation and Artificial Intelligence will, over a period of time, replace the worst 75% of marketresearch, leaving just the best as having a significant human component.

DEBATE + -

JURYS OPINION

#2.Will the explosion of available data and the continuous tracking of consumer behavior in the outer net make the collection of consumers' opinions redundant for insights generation?

Consumers opinions are becoming redundant

DEBATE - +

JURYS OPINION

#3.Our new role will be totally different: more an activator and curator of insights - helping companies to select the relevant insights and help them to turn them into action.

Researchers are becoming the curators of insights

New metric in the organisation. They built an installation with data-points represented by physical balls. An airstream shoots the balls in the air to the correct, corresponding heightto show if the score goes up or down.And yes, people go wild when the balls go up.

DEBATE + -

JURYS OPINION

Esomar Best of series

Wrap-up on RWConnect