Benidorm 1960

New resort is ‘discovered’ by rich tourists

Locals build restaurants, bars and hotels to get income from rich tourists

Roads, rail, airports, electricity, water supply – all improved to attract more tourists (Infrastructure) using taxes from local businesses

More tourists arrive More hotels

are built

More locals move to the resort to work in construction or for tourism jobs

Resort gets even bigger – so more roads, railways & services are built using bigger tax income

Resort is very well known now, easy to get to, with cheap prices due to all the competition – so attracts Massive numbers of tourists

The Multiplier Effect

Example 1 = Southsea.

Why did tourism decline in Southsea?

Regeneration.In door attractions because of the weather - Blue Reef Aquarium, The Pyramids Swimming Centre.

New attractions aiming at a different target market – interest in naval history. Action Stations, Mary Rose Museum.

New hotels – Holiday Inn Express

Casino

Gunwharf waterfront development.

Change of name to Portsmouth – the waterfront city.

New restaurants – Jamie's Italian, Brassiere Blanc

Day trips rather than holidays.

What about Benidorm?

Problems Actions

Highlight the key points on the Benidorm information sheet.

Write out key points underthe following headings.

1) growth, 2) problems (social / environmental) 3) decline. 4) rejuvenation.

Fold your card in half. Use each half for 1 category.