Bauer media group

Information on Bauer media• Bauer media is a company with it’s headquarters based in Hamburg

Germany.• The company publishes 600 magazines, 400 digital products and 50

radio and TV stations around the world.• They employ over 11,000 workers in 17 different countries. • In the right hand corner is the logo of Bauer media.• http://www.bauermedia.com/en/ • This information shows that the Bauer company is a major contender in

the media scene. With multi platforms it is a diverse company and is a high employer for the European media industry.

History of Bauer media• Originates from Germany. Started with a print shop doing business cards.• Owned and ran by 5 generations of the Bauer family.• Launched in the UK in 1987 with Bella magazine, it is the third largest

publisher in the UK.• Expanded in 2008 with the purchase of Emap consumer media and Emap

radio in the UK.• This information shows that the company was not always a major contender

in the media industry, and it is a family business. When Bauer took over Emap they increased the coverage of information which helps to make a greater revenue stream, because they had more ways to make money.

Magazines Published By Bauer• In Germany, Bauer are one of the biggest publishing houses for females, from weekly titles

to monthly premium women’s magazines. Approximately one in two Germans and 56 percent of women read a magazine from the Bauer publishing house.

• At 34 million, Bauer are the publishing house with the largest overall coverage in Germany. • Bauer sell about 433 million issues per year.• With over 600 titles worldwide the magazines cater for key target groups, the majority

aimed at women. • They also cover such areas as the listings guides, people and lifestyle, special interests,

children and young people.• The information here shows that Bauer is really influential in Germany for the female

market. It also shows that the amount of sales and titles are astronomical throughout the countries showing it’s significance throughout the media corporation.

Examples of Bauer magazines

This is a sample of the magazines Bauer publish. The sample has a wide range of magazines, this helps with it’s revenue stream because they cater for multiple tastes. Grazia and Heat cater to women, FHM caters to men, Kerrang caters for the rock genre of music and there are also various hobby magazines. This allows for a greater profit as it is not limited to only one type of magazine.

Media Platforms• There are three media divisions in the Bauer company. These are TV, Radio

and digital. Also uses social media such as Facebook and Twitter.

• Using this media platform allows for greater audience coverage, as magazines are no longer restricted to hard copies. This shows how adaptable the company are and how they are willing to move to new platforms to keep their business viable. With the use of social media this gives the company an advantage because information travels quicker through the internet than the news. It keeps an up to date interaction with the buyers making the buyers feel like they have a community and allowing Bauer to see which magazines are popular.

Summary• Overall the Bauer company is successful as it started out as a small

family business in Germany, to a multi national employer for the media. With a wide range of areas covered which increases revenue streams. The gaps in the market appears to be male orientated magazines.