![Bauer Roofing - The Original Bauer Since 1951 - Commercial warranty.pdf · 2016-02-20 · Roofing, Siding & Solar Solutions, LLC] -shall not be responsible for internal damages to](https://static.fdocuments.in/doc/165x107/5f0cfac77e708231d438147f/bauer-roofing-the-original-bauer-since-1951-commercial-warrantypdf-2016-02-20.jpg)
Bauer and Wenner Media LLC
18
MUSIC MAGAZINES
description
Music magazine producers. Research Task 1
Transcript of Bauer and Wenner Media LLC
MUSIC MAGAZINES
“Q’’ Magazine
When did “Q” magazine begin?Q was first published in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing. In the early years, the magazine was sub-titled "The modern guide to music and more". Originally it was to be called Cue (as in the sense of cueing a record, ready to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine.
“Q” also thought that a single letter title would stand out more against other magazines when displayed in newsstands.
Who publishes “Q” Magazine?Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family.
Bauer offices are located all over the world, im countries such as: Germany, USA, Spain, France, Austria, Poland, China, Russia, Mexico, Hungary, Portugal, UK, Nigeria, Russia, Slovakia and Czech Republic.
Bauer Media Group has a 50% stake in the British television company Box Television, the other half owned by Channel 4. These include popular music television channels such as: Q TV, 4 Music, Kiss TV and Kerrang! TV
Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.
“Q” Magazine’s mission statement Q is the magazine that brings music alive. It draws together the biggest stars, the most exciting phenomena, the new artists that matter and a healthy dose of irreverence to create an unmissable widescreen picture of what’s really happening in rock and roll right now.
Every issue features agenda-setting star interviews, the month’s biggest moments in music, and fascinating investigations into the wider world of rock and roll. Each month Q’s comprehensive reviews section gives the last word on all the most important new releases and reissues – and feeds Q’s readers’ hunger for new music to enjoy.
Q’s reviews section is the ultimate critical overview of music. And magazine’s unrivalled access brings its readers up close and personal with the stars who set the agenda. Q is the ultimate rock and roll read.
Social Demographics of “Q’s” audience “Q” is targeted at audiences from 18+ who are interested in popular Rock and Roll bands and have a keen interest in upcoming bands/ artists. The social demographics of “Q” readers will be
They have a total readership of 371,000,000!
122,000,000 of which are female
Meaning that 250,000,000 of that are male
“Q” Magazine’s AwardsThe Q Awards are the UK's annual music awards run by the music magazine Q. Since they began in 1990, the Q Awards have become one of Britain's biggest and best publicised music awards. Locations for the awards ceremony include Abbey Road Studios and, more recently, The Park Lane Ballroom.
One of the more notable event of the awards was the ceremony of 2004, at which Elton John accused Madonna of cheating fans by miming on stage, after she had been nominated for a Best Live Act award.
The Q Awards are notable for including numerous awards recognising a lifetime of achievement, rather than achievements over the year in question. In recent years,
the 'lifetime' awards have usually outnumbered the 'current' awards
Other media outlets it uses
Q’s website
Q radio station Q TV channel
Q has numerous other media outlets that subscribers can use to be updated with the latest music trends, styles, member, videos- you name it! This is a good investment from Q magazine as many people have different
media preferences.
“Q” Magazine’s Rate Card
As we can see from Q magazine’s rate card, advertisements within a magazine are extremely expensive and there are multiple printing options to choose from.
Advertising Media PackThe Media pack for Q magazine informs the audience of everything included in the magazine with headlines on each page such as:
• What is Q?• Typical Q reader description • Why Advertise• Editor’s comments • Brand extensions• Influence • Case Study • Business• Contact information
Did you know… “Q” Magazine created a USP for it’s magazine- on the spine of every issue there is a different message. Readers then try to work out what the message has to do with the contents of the magazine. This practise- known as the “Spine-line” has since become commonplace among British lifestyle magazines, including “Q’s” sister publication, “Empire” and the football monthly “FourFourTwo”. The most recent edition of Q that I have purchased reads “POTATO CHIPS” on the spine and I’m still reading to find out what it’s about!
GLASTONBURY- Q has a uniquely close relationship with the world’s greatest music festival that stretches back to the early 90s. Every year Q produces Glastonbury’s Official Souvenir Review live on the festival site.
http://magazines.bauermediaadvertising.com/audience-finder/#results
“Rolling Stone” Magazine
When did Rolling Stone begin?Rolling Stone is a US-based magazine published every two weeks which is devoted to music, liberal politics, and popular culture. In 1967, Rolling Stone was founded in San Francisco, California, by Jann Wenner ‒ who is still the magazine's chief editor ‒ and music critic, Ralph J. Gleason.
The first issue carried a cover date of November 9, 1967. Rolling Stone magazine, named after the Muddy Waters song "Rollin' Stone" (1950), was initially identified with and reported on the hippie counterculture of the era.
In the very first edition of the magazine, Wenner wrote that Rolling Stone "is not just about the music, but about the things and attitudes that music
embraces." This has become the de facto motto of the magazine.
Who publishes Rolling Stone?
In 1967, Wenner and Gleason founded Rolling Stone in San Francisco. To get the magazine off the ground, Wenner borrowed $7,500 from family members and from the family of his soon-to-be wife, Jane Schindelheim. In the summer following the start of the magazine, Wenner and Schindelheim were married in a small Jewish ceremony.
Jann Simon Wenner (born January 7, 1946) is the co-founder and publisher of the music and politics biweekly Rolling Stone, as well as the current owner of Men's Journal and Us Weekly magazines. Wenner Media LLC is the official company that produces Rolling Stone
“Rolling Stone” Magazine’s audience demographics
Spring 2012 Results Adults- 11,708Women (38.7%)Men- (61.3%)Age 18-24
2,984 25.5%
Age 25-34
3,055 26.1%
Age 35-44
2,448 20.9%
Age 45-54
1,890 16.1%
Age 55+
1,331 11.4%Median age: 34.4
4,536 of one seasons readers were female!
7,173 of one seasons readers were male!
Which means...
This means the magazine has to carefully appeal to both sexes whilst ensuring they prioritize their predominantly
male readership!
“Rolling Stone” Awards!This year , the Rolling Stone awards were held in Sydney , Australia! Here are a list of some of 2013’s winners:
• The Rolling Stone Award: Michael Gudinski• Best Independent Release: Chet Faker, Thinking In Textures• Actor of the Year: Ben Mendelsohn, Killing Them Softly• International Act of the Year: Jack White• Album of the Year: Tame Impala, Lonerism• Live Act of the Year: Parkway Drive• Single of the Year (Readers’ Choice):The Presets, “Ghost”
Best New Talent : The Medics• Music Video of the Year: Gotye, “Easy Way Out” (directed
by Darcy Prendergast)
The winners were celebrated in the March issue of Rolling Stone that went on sale February 6th!
Other Outlets!
Rolling Stone also has numerous other media outlets that subscribers can use to be updated with their latest news! Personally I think Youtube is a
wonderful outlet to have as many people like to watch interviews and live music!
This is a screen-grab taken directly from the Rolling Stone website just to show how they promote their media outlets at the bottom of every webpage, with their
icons, enabling readers to recognise them straight away.
Rolling Stone’s Rate Card
These figures show the different rates assigned by Rolling Stone magazine in 2012. These figures have very likely changed for 2013 and in taking an educated guess I would conclude that these prices would have risen significantly.
