Market research. NME -Theodore Ingham Mixmag- disco mix club Q-Bauer Media Group Mojo- Emap Top of...

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Market research

Transcript of Market research. NME -Theodore Ingham Mixmag- disco mix club Q-Bauer Media Group Mojo- Emap Top of...

Page 1: Market research. NME -Theodore Ingham Mixmag- disco mix club Q-Bauer Media Group Mojo- Emap Top of the pops- Immediate Media Company Kerrang- Bauer Media.

Market research

Page 2: Market research. NME -Theodore Ingham Mixmag- disco mix club Q-Bauer Media Group Mojo- Emap Top of the pops- Immediate Media Company Kerrang- Bauer Media.

NME -Theodore Ingham

Mixmag- disco mix club

Q-Bauer Media Group

Mojo- Emap

Top of the pops- Immediate Media Company

Kerrang- Bauer Media Group

Classic Rock- Team Rock

We ♥ pop- Egmont

Existing magazines

There are many music magazines that are available in the UK. All the magazines range from different types of music, aimed at different audiences. Here are some examples of music magazines and their publishers:

Page 3: Market research. NME -Theodore Ingham Mixmag- disco mix club Q-Bauer Media Group Mojo- Emap Top of the pops- Immediate Media Company Kerrang- Bauer Media.

Three of these magazines are similar to the type f music magazine which I wish to create. These magazines are ‘Q’ ‘Top of the pops’ and ‘we pop’ ♥

these magazines all have features in common

Top of the pops Publisher- Immediate Media CompanyReadership: 263KCirculation: 56KAverage Age: 12Core Audience: Teenage Girls. Top of the Pops magazine has a demographic of 85% girls and the other 15% boys. These readers are likely to be followers of the pop music industry and is within the age range of 11-15 years old.Mission statement- A monthly magazine launched in February in 1995

QCirculation - 89,450Readership- 550,000Median age -29Mission statement-‘Q is a bastian for music of substance guiding its readers through just the good stuff in all forms of music each month via its unparalleled access and Q Review, the world’s biggest and best music guide.’

We pop♥

Circulation- 50,000 copies every 6 monthsReadership- more than 135,000Target audience- 13-15 year old girlsThe magazine is quite cheap and affordable for the target audience, bearing in mind that the audience will not have enough income to buy it weekly. So it is published on a monthly basis.Mission statement-

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Reader Profiles:

“We bring our readers closest to their idols, because we’re the magazine that knows celebs the best. Every issue is packed with exclusive interviews and photos, as well as brilliant star advice and affordable fashion and beauty. We’re the friend our readers can rely on to give them confidence, make them laugh, and share all the juiciest gossip. And that’s why BBC Top Of The Pops Magazine is the UK’s biggest-selling teen title.”

Peter Hart, Editor - BBC Top Of The Pops Magazine

This reader profile is a quote from an editor of the magazine. The quote creates a sense of involvement of the magazine to the readers because it says that the readers can ‘rely’ on the magazine. It is made clear that a teen target audience is attracted because of the elements included that young girls would be interested in, for example, exclusive interviews, photos, fashion and beauty. They also target a range of people because the content includes ‘affordable fashion’ which broadens the target audience.

Page 5: Market research. NME -Theodore Ingham Mixmag- disco mix club Q-Bauer Media Group Mojo- Emap Top of the pops- Immediate Media Company Kerrang- Bauer Media.

Reader Profiles:

This reader profile is different because it is shown through images and bright colours. Readers will be able to locate the magazine quicker through this because the visual aspects will grab attention. The range of readers is also be more spread because of the different images presented on the reader profile. Stereotypical male target audience is aimed through the items on the reader profile which come across as powerful and perhaps dominating.