Getting Started !

Steps to a Successful Campaign

a community to power good food & farming to the tipping point

!Successful food & farming projects from Seattle to

Indiana, Florida to the Carolinas, Minneapolis to Nebraska, the Sierras to New York City.

Crowdfunding and social community dedicated to powering the good food & farming movement and the people who are

changing how we farm, eat & live.

WHAT IS CROWDFUNDING?

Gift/Reward The “crowds” contribute to a project and may receive

incentive rewards.

Lending The “crowds” provide the capital

for loans/microloans

Equity Collections of qualified investors

provide a network for investments.

Farming

Farms & Food Hubs including Urban Farming, Small & Family Farms, Coops, Young Farmers, Sustainable & Organics, Heirlooms, Exchanges,

Gleaning, and more.

Swallowtail Farm #Barnraised $35,030

TYPES OF PROJECTS

Food

Urban Farming, Small & Family Farms, Cooperatives, Young Farmers, Sustainable & Organic Farming, Heirlooms,

Exchanges, Gleaning and more!

Kitchen Witch #Barnraised $19,058

TYPES OF PROJECTS

Community-based Projects including Food Justice programs, Community Gardens, Cooperative Kitchens, and more!

Community

TYPES OF PROJECTS

Foraged Feast #Barnraised $5,490

TYPES OF PROJECTS

Food & Farming Education including Educational Farms, School Gardens, Farmer Training, Healthy Lunch programs,

Curriculum and more!

Education

Grow Your Lunch #Barnraised $13,530

Food Media

Food and Farming-based Media, including Art, Books, Television, Blogs, Mobile Applications, and more!

Falling Fruit.org #Barnraised $15,025

TYPES OF PROJECTS

WHY BARNRAISER?

70% project success rate Compared to below 35% on large general platforms

Connecting you to 41 million Americans Who align themselves with health & sustainability and are looking for

new champions of the movement and new products.

Campaigns average over $12,000 raised Compared to below $4000 on other platforms

MORE ATTENTION AND SUPPORT

Your project will not be one of 50,000 It is our job to drive additional exposure to innovators like you who are

reshaping how we farm and eat.

Personalized advice from people with experience Founded by people with years of experience in the

food & farming movement.

We are personally committed to your success. This is your place.

BARNRAISER BENEFITS

Crowdfunding allows the public to actively participate in changing our food system by

supporting innovators of good food & farming.

Flexibility & Speed You choose the funding levels — they can vary from $2,000 to $100,000

(or more). Less than 30 days from conception to launch.

Public Awareness Spread your story beyond your existing community.

Build Community and Customer Base Pre-sell and idea or a product & build a set of customers may continue

to help grow with you later.

Keys to Crowdfunding

Success

TELL YOUR STORY

Share Your Heart You have a great project, idea or business -- this is your chance to convey the enthusiasm behind your idea. Make it personal and share your passion.

Find The Hook Find the interesting parts of your story and use them to draw more attention to your cause.

Make It Relevant Convey your project’s broader impact, whether your model can be replicated or will inspire others to join the movement, describe how your project will impact the community.

Eatwell Farm #Barnraised $23,091

FIND YOUR COMMUNITYDig Deep Your audience is made up of ALL the people you can reach to tell about your project, including family, friends, customers, fans, clients, online groups, business contacts, community groups, membership organizations, etc.'

Start Early • Build alliances BEFORE the start of your campaign. '• Seek out other businesses, organizations, or groups in your community who will

benefit from your project and get them on board!'• Typically 2/3rds of pledges come directly from YOUR network and community,

and the remainder comes from extended outreach and the greater Barnraiser community.

!

SET THE RIGHT GOAL

Make It Attainable • Crowdfunding projects on Barnraiser typically raise between $5000 - $25,000. '• Funding goal should be set based on the size of your community. '• Typically between 5 - 10% of an email list will fund a project.'!Activate Your Network • Email is the best way to reach people about your campaign. '• Social media, Facebook, Twitter & Instagram, are great ways to spread the word.'• Find 10 people who are willing to fund your campaign on the first day. '!

PLANNING FOR SUCCESS

1. Check Out the Campaign and Marketing Guides & follow the Social and Marketing checklists.'

2. Set up a planning & consultation call with the Barnraiser project support team.'

3. Make frequent visits to your Campaign Dashboard for daily tasks and checklists.

GIVE GREAT REWARDSBelieve it or not, the rewards are what draw a lot of backers in. Create rewards that are a reflection of your business and expertise. They should appeal to a wide

range of people, locals and beyond. This is NOT a donation, you are promoting your business directly to your customer base. '

Brainstorm compelling rewards for a range of pledges– from $5 - $25 - $50 - $100 to $500 or more.

Appeal to a Wide Range

REWARDS: FOUR WAYS TO GIVE1. Thanks

Email a thank you, send a card, call out in Social Media

REWARDS: FOUR WAYS TO GIVE1. Thanks

Email a thank you, send a card, call out in Social Media

2. Swag An item such as a t-shirt,

food product, video, trinket

REWARDS: FOUR WAYS TO GIVE1. Thanks

Email a thank you, send a card, call out in Social Media

2. Swag An item such as a t-shirt,

food product, video, or trinket

3. Experience Restaurant meal, host a party, VIP tickets, farm tour, class, consulting

REWARDS: FOUR WAYS TO GIVE1. Thanks

Email a thank you, send a card, call out in Social Media

2. Swag An item such as a t-shirt,

food product, video, trinket

3. Experience Restaurant meal, host a party, VIP tickets, farm tour, class, consulting

4. Recognition Name on a site/sign/donor wall, naming rights, sponsorship, acknowledgement

BE FEARLESS WITH THE ASK

Speak Up! YOU are your own biggest cheerleader, so get the word out. People want to back your campaign because they want to support your business, or they want the reward itself. Get your whole team on board — everyone needs to be ready to promote.

Be Direct! Crowdfunding is a GIVE & GET exchange and you are promoting your business.

Ask “Uncle Henry” You may have friends and relatives that have offered to help your business when the time is right. NOW is the time to make that call.

NEXT STEPS

1. Prepare Your Project 2. Build Buzz 3. Get Funded

NEXT STEPS

Prepare Your Project 'Today!

Set your funding goal & get started:'

www.barnraiser.us/create'!

NEXT STEPS

Build Buzz

Start reaching out to your community now and find at least

10 people who will fund your project on day one! '

NEXT STEPS

Get Funded Fund your passion

and create a healthy food future! '

FREE

Start Your Draft Today!

www.barnraiser.us/create