BABTA TravelClick2012/10/18 · [email protected] | •iHotelier® •PMS Connectivity...
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TravelClick BABTA Victor Jigalin 10/18/2012
Transcript of BABTA TravelClick2012/10/18 · [email protected] | •iHotelier® •PMS Connectivity...
TravelClick
BABTA
Victor Jigalin
10/18/2012
Agenda:
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Introduction to TravelClick – Market Trends
Business Intelligence – Best practices
Agency360 - Review
Q&A
TravelClick provides expert
solutions so that hotels can
optimize performance,
grow revenue, and create
a stronger brand.
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We serve our clients by living our Values.
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Our team delivers global expertise and local
knowledge to grow your revenue. Our dedicated field sales, account management, and service teams have deep knowledge of the
communities where your hotels operate, and they draw from proven industry experience.
30,000+ hotel customers 176 countries 800+ employees
Atlanta Barcelona Chicago Dubai Hong Kong Houston London Melbourne
New York Orlando Philadelphia Shanghai Singapore Tokyo
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We’ve been a leader for more than 12 years,
guiding 30,000+ hotels of all types and sizes.
Independent Mid-Sized Brands
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We have five lines of business
that work together to improve
hotel performance.
Victor Jigalin Director of Sales
San Francisco - Marin - Sonoma - Napa
office 415 454 5793 | fax 415 454 5798
[email protected] | www.travelclick.com
• iHotelier®
• PMS Connectivity
• EZYield Channel Management
• VoicePro™
• Rate360™
• Agency360™
• MarketVision Demand Position™
• MarketVision Destination Insights™
• SearchVIEW®
• GDS Media™
• Display Marketing
• Pay-Per-Click Advertising
• Custom Websites
• Search Engine Optimization
• Social Media Optimization
• Targeted e-Marketing
• Pre-post stay communications
• Guest history reporting
Market Trends
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In The News
NY Times - Business Travel Is Back, With
a Frugal Tone Harriet, Edleson
05/29/2012
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Companies are sending their employees on the road again. But with travel
costs almost back to where they were before the recession, companies are trying
various tacks to control spending.
• Mandated travel programs
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• Strict per diems
• Rewarding travelers who stick to policy
• Rise in video conferences
• Encourage employees to utilize discount airlines and hotels
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The GDS travel agent channel represents
a large audience and consistently delivers
one of the highest ADRs.
Annual GDS Bookings (MMs)
Source: MarketVision Demand Position. Top 50 markets worldwide from participating brands
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Discounting is not the only way!
Top Travel Agent
Incentives
Travel Agent Value
Recommendations
Top Hotelier Value
Drivers
Agent Rewards Points/Agent Loyalty Programs 69%
Increased Commission (for you personally) 55%
Free Night Stay 52%
Free Breakfast/Meals 83%
Free Internet 71%
Free Upgrade 68%
Free Night Stay 54%
Star Rating/Consumer Review Rating 46%
Free Internet 66%
New Televisions 42%
iPod Docking Stations 20%
Source: Phoenix Travel, Leisure and Entertainment, 2011
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Why do you need
business intelligence?
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You need business intelligence because:
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Become an expert in your field: Business intelligence
helps you do what you are already doing, but better.
Using the right tools: Gathering data yourself will
never be comprehensive, consistent or inexpensive
If you don’t use business intelligence, your
competitors will and you will be at a disadvantage
Business intelligence provides you with
actionable insights, so that you may
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Price rooms…
Promote amenities…
Target customers…
Allocate inventory…
…with precision,
to win the ‘right’
customers.
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Partnership
Travel
Manager
Your
Property Business
Traveler GDS
Sabre Galileo
Worldspan Amadeus
Sales Managers are needed at the end of the
purchase funnel.
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Websites
Advertising
Marketing
Sales
TravelClick and
business intelligence
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Prepare for negotiation / meeting
Understand Market - Competition
Understand Volume
Understand Rate
Grain of Salt: Seasonality – DOW – Room Type
Agency360
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We have the most complete data available in
the market.
Data Set We gather over
10 billion
rates per month from
hundreds of sources
We have
100% of
reservations made through the
four major GDS
We receive daily
future
demand data from major brands for a
365-day horizon
Rate Agency Demand
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In 2012, we have brought all of our solutions
onto the Hotelligence360 platform.
Rate360 Agency360 Demand360
Rate See your competitors’
rates
Demand See your competitors’
future production
across all channels
Agency See your competitors’
production by
travel agent
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We make our data available on the industry’s
leading business intelligence platform—
Hotelligence360.
Intuitive & easy-to-use
Interactive dashboards,
activity-based reports and alerts
Go-deep into details
Guided analytics and filtering allow
you to view data from different angles
Tailored to your role
Answers questions for key roles within
your property
All data in one place
In 2012, rate, agency, and demand data integrated on a single platform
By being able to view on past Data and
actualize booking as well as future bookings:
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Take action Our demand data uniquely allows you to monitor your performance for future
dates, as demand builds, and take necessary action to optimize your revenue
Close the loop Once you take action, we provide daily updates to monitor whether your
actions are working
Learn Gain insight into what worked in the past and repeat those actions in the future.
Allows you to easily identify agencies where
you have opportunity to partner with .
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Top producing
agencies
Increase your share
Gain insight into
your share of
corporate account
performance
in your market
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Sunday Stay / Corporate Rate
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Summary:
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Market Trends – consistent increase YoY, Rate and
Occupancy even and lead time growing.
Business Intelligence – Lots of data, interpretation
and market expert needed.
Agency360 – Review.
Targeted information. Be prepared.
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Q&A
Victor Jigalin Director of Sales
San Francisco - Marin - Sonoma - Napa
office 415 454 5793 | fax 415 454 5798
[email protected] | www.travelclick.com
• iHotelier®
• PMS Connectivity
• EZYield Channel Management
• VoicePro™
• Rate360™
• Agency360™
• MarketVision Demand Position™
• MarketVision Destination Insights™
• SearchVIEW®
• GDS Media™
• Display Marketing
• Pay-Per-Click Advertising
• Custom Websites
• Search Engine Optimization
• Social Media Optimization
• Targeted e-Marketing
• Pre-post stay communications
• Guest history reporting
