Agency360. W HY A GENCY 360 GDS booking trend. The only comprehensive database of worldwide agency...

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Transcript of Agency360. W HY A GENCY 360 GDS booking trend. The only comprehensive database of worldwide agency...

  • Slide 1
  • Agency360
  • Slide 2
  • W HY A GENCY 360 GDS booking trend. The only comprehensive database of worldwide agency bookings. Future and historical booking comparison. View past bookings and future bookings for hotel and comp set, and track performance over time. Data to optimize GDS performance. Filtered by agency, consortia, and comp set to enable the hotel to develop effective travel agent strategies. Actionable information in an intuitive interface. Comprehensive overview of performance and targeted information summaries are easy to act upon. Comprehensive agency profiles. Contact information allows the hotel to target agencies booking into comp set and market.
  • Slide 3
  • A GENCY 360 URL: https://emc.travelclick.comhttps://emc.travelclick.com It is available 24/7 through a web browser and anyone who has used a web application will be able to pick up and use this product just as easily as Gmail.
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  • A GENCY 360 I MPORTANT G LOSSARY Fair Share represents the percentage of inventory in the local market place based on Room count. Your Fair Share is the percentage of return you should be getting from the local marketplace. Throughout Hotelligence360, your actual performance is compared to your Fair Share, facilitating comparison against properties of any size. Market Share Room nights and revenue that you have captured during a specified period of time. It is a measure of what your property is getting out of the local marketplace. While Fair Share identifies the business you should be receiving, Market Share identifies the amount of business you actually did receive for the specified period. Penetration Penetration is the comparison between Fair Share and Market Share, displayed as a percentage. Market Share -------------------- = Penetration Index Fair Share
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  • COMPETITIVE INTELLIGENCE Comp Set Details & Performance Summary COMPETITIVE INTELLIGENCE Comp Set Details & Performance Summary 5 OVERVIEW Understand Hotel & Comp Set GDS Performance PACE Future Booking Performance PACE Future Booking Performance AGENCY TARGETING Agencies Performance with Agencies Profile A GENCY 360 Source Market Agencies Location Source Market Agencies Location
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  • A GENCY 360 COMPETITIVE INTELLIGENCE Hotel can create up to 3 comp set (min 3 hotels each) and we suggest to select the comp set based on different criteria such as 1.Locality 2.Market Segment 3.Price Point / Branding
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  • A GENCY 360 O VERVIEW Filter by specific time period, and also into the future. Data refreshed 3 times a week Select different comp set for comparison from a drop down menu Set alerts for to highlight specific updates instead of going through the entire report Understand performance against the market and the comp set
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  • A GENCY 360 P ACE Next 13 stay weeks booked revenue versus same period last year Next 13 stay weeks booking pace comparing comp set with room night penetration Pickup pace versus 7 days ago Hotel can identify agencies booking into comp set for specific underperforming weeks
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  • A GENCY 360 A GENCY T ARGETING In the agency targeting screen, hotel can now retrieve list of agencies booking into comp set for next 4 weeks up to next 13 weeks Hotel can filter to identify each rate type (consortia, corporate, non-negotiated) performance and opportunities Hotel can filter Top Agencies (up to 150) by different criteria to identify agencies that has improve or decrease in production for both subscriber and comp set.
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  • 5 E XAMPLES TO I DENTIFY A GENCIES WITH P OTENTIAL TO I MPROVE BUSINESS U SING A GENCY 360 1. Agencies with Forward Bookings into Comp Set for Specific Week 2. Corporate Business below fair share for next 13 weeks 3. Identify Underperforming Corporate Business for last 12 months 4. Review Consortia Performance and Potential for last 12 months 5. Identify Key Source Markets to plan for sales visits
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  • E XAMPLE (1) A GENCIES W ITH F ORWARD B OOKINGS I NTO C OMP S ET F OR S PECIFIC W EEK
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  • Hotel can filter by rate type to identify corporate business that booking into comp set for that specific week If there is any RFP account for the hotel, Account Manager can try to swing the business, as for those are not, then it will be potential new account to work on
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  • Hotel can also choose different comp set to identify more agencies that has booking activities for the week If there is any RFP account for the hotel, Account Manager can try to swing the business, as for those are not, then it will be potential new account to work on
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  • E XAMPLE (2) C ORPORATE B USINESS BELOW F AIR S HARE I N N EXT 13 S TAY W EEK
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  • Using IATA number to indentify the corporate account in PMS Understand the total potential, ADR and booking lead time of this agency into the market, how much business into the Top hotel in your comp set and the production into your hotel and monthly production
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  • E XAMPLE (3) I DENTIFY L AST 12 MONTHS U NDERPERFORMING C ORPORATE B USINESS
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  • Using IATA number to indentify the corporate account in PMS Understand the total potential, ADR and booking lead time of this agency into the market, how much business into the Top hotel in your comp set and the production into your hotel and monthly production
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  • E XAMPLE (4.1) R EVIEW C ONSORTIA P ERFORMANCE AND I DENTIFY T HE P OTENTIAL (A LL R ATE T YPE ) Understand the total potential for each Consortia and see if the hotel achieve fair share, schedule TMCs visits in order to build rapport to increase penetration
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  • E XAMPLE (4.2) R EVIEW C ONSORTIA P ERFORMANCE AND I DENTIFY P OTENTIAL (C ONSORTIA ) Identify the Consortia bookings potential in order to strategize to increase the return of investment for Consortia Program that hotel participating
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  • Hotel can filter up to 150 agencies details by Agency Group, Region, Country, Major Market and download into excel for further analysis
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  • E XAMPLE (5.1) I DENTIFY K EY S OURCE M ARKET F OR N EXT S ALES V ISITS (T OP I NTO H OTEL ) Identify source markets that has good volume into hotel and comp set, to visits supporting agencies (and agencies with opportunities) and continue to grow the business.
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  • Further filter before the sales trip to identify agencies that has booking activities into the comp set.
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  • Account Manager can try to contact the agency for sales visit and contact local booker to swing business.
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  • E XAMPLE (5.2) I DENTIFY K EY S OURCE M ARKET F OR N EXT S ALES V ISITS (T OP I NTO C OMP S ET ) Identify source markets that has potential for hotel continue to penetrate, through volume into comp set, comp set ADR and hotel room nights penetration index that are below fair share.
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  • Agencies profile with contact and address details.
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  • Demand360
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  • W HY D EMAND 360 Easily understand your demand performance. Quick insight into high-level report card on your past performance and future bookings, compared to your performance last year and your competitive set. The only source of future demand data. In-depth data on future production from the worlds leading hospitality brands. Capture your fair share. Reports on market share show you which segments are being dominated by your competition, allowing you to take action. Identify opportunities for growth. Advanced filtering enables you to see which channels and partners are driving the most business for your hotel. Intuitive interface. Demand360 run on TravelClicks proprietary, industry leading business intelligence platform. Grow ADR. See your future rate rank performance by segment and channel to identify opportunities to grow revenues from maximizing rate position.
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  • W HICH S EGMENT /C HANNELS P ERFORM B ETTER F OR C OMP S ET ? View benchmark data by segment and channel and create highly targeted strategies
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  • W HICH F UTURE M ONTH C OMP S ET P ERFORM B ETTER ? At a glance, the Hotel can identify which future month (up to next 12 months) comp set has better performance, and Hotel can action accordingly either on pricing or sales activities to drive more business. Example: Comp Set has higher on book occupancy in coming Feb, Mar, Apr and Jun.
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  • H OW I S C OMP S ET G ROUP O UTLOOK ? Identify which month Comp set has bigger group block on the books. The question is are the hotel not receiving these group requests or are the hotel not converting them? Apart from that drill down into daily data to find for which exact period?
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  • A RE M Y C OMP S ET U SING L OWER R ATE T O D RIVE V OLUME IN A K EY M ARKET S EGMENT ? Price point analysis to identify growth areas to specific market segment, for example group pricing at the competitive set
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  • W HICH C HANNELS P ROVIDE T HE L ARGEST O PPORTUNITY F OR G ROWTH ? Hotel can view channel penetration index by day and i