PROGRAM PASCASARJANA MB IPB

BAB 6PEMASARAN STRATEGIK

BAB 6PEMASARAN STRATEGIK

Oleh:Kelompok 2 (Karet / Hevea Braziliensis)

ARIE WIBOWO IRAWAN (P056110763.40E)

BASUKI RAHMANTO (P056110803.40E)MOCHAMAD MULJANA (P056110883.40E)

MUHAMMAD IQBAL (P056110893.40E)PRASETIYO (P056110923.40E)

YUNIASTUTI W (P056111003.40E)

Marketing ManagementLecturer Prof Dr Ir Ujang Sumarwan, MSc

Based on Book written by Ujang Sumarwan, Agus Djunaidi, , Aviliani, H.C.Royke Singgih, Jusup Agus Sayono, Rico R Budidarmo, Sofyan Rambe. 2009.

Pemasaran Strategik: Strategi untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi Pemegang Saham (Strategic Marketing: Strategy for Corporate Growth in Creating Share Holder Value). Jakarta. Inti Prima.

Graduate Program of Management and Business, Master of Management. Bogor Agricultural University.

Saturday, March 10, 2012

Penilaian Strategis (Mckinsey Pentagon)

Overview

Daya Tarik Pasar (5 Forces)

Tujuan Startegis

Identifikasi Kinerja (Balance Scorecard)

Study Kasus

Keunggulan Kompetitif

Implikasi Penilaian Strategis

a) Current Market Valueb) Company Value As Isc) Potential Value with Internal Improvementd) Potential Value with External Improvemente) Optimal Restructured Value

Identifikasi Kinerja

Keuangan & Non Keuangan

INTERNAL FACTOR

BSCDaya Tarik Pasar

a) Ukuran Pasarb) Pertumbuhan Pasarc) Struktur Kompetisi Pasard) Perputaran Pasare) Faktor Resiko

5 Forces

Keunggulan Kompetitifa) Keuntungan Biayab) Keuntungan Diferensial

Tujuan Startegis

a) Divestasib) Harvestc) Maintaind) Growthe) Entry

Mind Mapping

Mckinsey Pentagon

EKSTERNAL FACTOR

Balance Scorecard

5 Forces (Michael Porter)

Keunggulan Kompetitif

KEUNTUNGAN BIAYA

KEUNTUNGAN DIFERENSIAL

Keunggulan Kompetitif

Company Value As Is

OptimalRestructured

Value

CurrentMarket Value

Potential Value with Internal Improvement

Potential Value with External Improvement

1

2

3 4

5

The McKinsey Pentagon

Current Perceptions Gap

Maximum Value Creation Opportunity

Strategic & Operating Opportunity

Financial Engineering Opportunity

Disposal or Acquisition Opportunity

Restructuring Framework

ENTERENTER GROWTHGROWTH

HARVESTHARVEST DIVESTDIVEST

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MAINTAIN

Goal Strategic

Buku Referensi

Pemasaran Strategik

LOGO

Kelompok 2 (Karet / Hevea

Braziliensis)