AWARxE Sponsorship Brochure
12
What else are you unaware of? 1 in 5 U.S. high school students have abused prescription drugs. fact GET INFORMED. WWW.AWARERX.ORG
-
Upload
anne-potter -
Category
Documents
-
view
221 -
download
0
description
Get informed on how you can help educate your community on the dangers of abusing and misusing prescription drugs by supporting AWARxE.
Transcript of AWARxE Sponsorship Brochure
What else are you unaware of?
1 in 5 U.S. high school students have abused prescription drugs.
fact
Get Informed. WWW.aWarerx.OrG
Get Informed.
3 in 5 teens say prescription pain relievers are easy to get.fact
AWARxE was founded by the Minnesota Pharmacists Foundation believing pharmacists have a critical role in
providing medication safety information and helping raise awareness of the dangers
of abusing and misusing medications.
about AWARxE
AWARxE was inspired by the death of St. Cloud, MN resident Justin Pearson. Justin
passed away on Christmas Day, 2006 from an overdose of prescription drugs,
which he ordered online and obtained from pharmacies around the country, including
at least one in Minnesota.
AWARxE is a public awareness campaign.
our missionOur primary mission is to provide
individuals with the information and education they need to enable themselves to make the right choices and decisions
about prescription drugs.
What is awarxe?
fact
Many fake drugs are made to look like the real medication - it can be
very difficult to tell them apart.
fact
Get informed about prescription drug misuse and abuse at
WWW.aWarerx.OrG
Inform parents and children of prescription drug •misuse and abuse dangers.
Inform people of safe and proper medication •disposal options.
Alert parents and children of the danger of online •pharmacies. Let people know there is a chance they could be getting counterfeit medications.
Help people understand the importance of their •relationship with their pharmacist in obtaining their prescription drugs.
Address the public perception gap – • medicine is more than a commodity and individuals must take personal responsibility for their health care.
awarxe’s Goals
AWARxE is a call to action!Consumers need to take action to Get
Informed on both the benefits and risks that medications have, how to use
medicines safely, and the dangers of abusing prescription and OTC medications.
Do you know how to properly dispose of our medications?
April 2008: Created logo and look of campaign.
October 2008: Launched AWARxE website www.awarerx.org.
March – November 2008: Recruited and informed student pharmacists.
February – October 2009: Recruited national licensee.
October 2009: NABP became national licensee. Phase 2 marketing began.
March 2010 – Present: Statewide donated advertising. Received approx. $2.5mil in advertising or commitments on TV, radio, billboards and other media.
August 2010: Sent letter to prospective schools regarding school presentations for the first time.
September 2010: Seeking sponsors for statewide ad campaign. May 2011: Gave 100 presentations to 15 schools affecting over 2,500 students in the 2010-2011 school year.
August 2011: Sent letter to prospective schools regarding school presentations with the goal of presenting to 25 schools in year 2.
September 2011: Partnered with HealthPartners and Target.
Accomplishments:
Visit WWW.aWarerx.OrG/State_MN
to learn more about what AWARxE is doing specifically in the state of Minnesota
Provide funding that will allow AWARxE to educate today’s youth and others and obtain
statewide media.
What you can do:
Help AWARxE become...
WWW.aWarerx.OrG
A household name in Minnesota andthe #1 resource regarding this topic.
Help AWARxE become...
How can AWARxE partner with you to make a difference?
Click here to schedule an appointment or to learn more information about AWARxE.
[email protected]@yourmarkit.com
contact us
founded by minnesota Pharmacists foundation
Get Informed. WWW.aWarerx.OrG
