Attracting likes, shares and comments – What works to grow ......PICTURE +69% more virality...
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www.worldcancercongress.org Disclosure of Interest: None Declared Abstract code: Attracting likes, shares and comments – What works to grow and engage a Facebook community What can we learn from the corporate sector? Dr Becky Freeman, School of Public Health University of Sydney
Transcript of Attracting likes, shares and comments – What works to grow ......PICTURE +69% more virality...
www.worldcancercongress.org
Disclosure of Interest: None Declared Abstract code:
Attracting likes, shares and comments – What works to grow and engage a Facebook community What can we learn from the corporate sector? Dr Becky Freeman, School of Public Health University of Sydney
American Journal of Public Health 2014
Feelings, not facts
Photos
Giving back to members
Be useful
Source: http://was-gb.wascdn.net/wp-content/uploads/2012/10/infografik_english.jpg
Things to keep in mind
• Mobile • Time of day • Length of post • Language, message and emotion • Paid ads and promoted posts
Evaluation
• Engagement – low, medium, high • Impact metrics • Outcomes
• Quality or Quantity?
