Facebook Virality
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All you ever wanted to know about making your campaign go viral on Facebook. All will be revealed at Barcamp Bangalore 10.
Transcript of Facebook Virality
Barcamp Bangalore 10
Preetham Venkkyhttp://facebook.com/ideasmaverick
Facebook Virality250,000 fans in just 10 days
AGENDA
What is Virality
Case Study
Designing Virality
Understanding Viralityand the emotion behind it!
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There can be no
Prestigewithout mystery
- Charles De Gaulle (French General)
Case StudyAir France
+ 250,000 likes in 10 days !(early March 2011)
318 044 personnes aiment ça.PageAir France
A real incentive to click the ‘Like’ button
Inspiring prizes matching Air France’s business
Taking part isSimple and Fun
A real incentive to share
Designing Virality
Task Completed in just 9 hrs
Pitch
We're giving $2000 per balloon to the first person to send us the
correct coordinates, but that's not all; we're also giving $1000 to
the person who invited them. Then we're giving $500 whoever
invited the inviter, and $250 to whoever invited them, and the
remaining $250 goes to charity.
at Barcamp Bangalore 10on 11 June 2011
allfacebook.com
facebook.com/KRDStwitter.com/KRDSIndia
krds.com
+91-95-66-175111
+91-98-80-235111
