APPENDIX C -- MOSAIC Household Type...

APPENDIX C -- MOSAIC Household Type Descriptions

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51

Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 1

The ExecutiveInsite ReportPrepared for: Evangelism and Discipleship, PCUSAStudy area: Custom Geography

Base State: KENTUCKYCurrent Year Estimate: 2016

5 Year Projection: 2021Date: 2/2/2017

Semi-Annual Projection: Spring

This ExecutiveInsite Report has been prepared for Evangelism and Discipleship,PCUSA. Its purpose is to “tell the demographic story” of the defined geographicstudy area. ExecutiveInsite integrates narrative analysis with data tables andgraphs. Playing on the report name, it includes 12 “Insites” into the study area’sstory. It includes both demographic and beliefs and practices data.

ExecutiveInsite is intended to give an overview analysis of the defined geographicstudy area. A defined study area can be a region, a zip code, a county or somecustom defined geographic area such as a radius or a user defined polygon. Thearea of study is displayed in the map below.

THE STUDY AREA

THE 12 I NSITES More Information INSITE PAGE Please refer to the last page of the report for additional notes and interpretation

aides in reading the report.Insite #1: Population, Household Trends 2

Insite #2: Racial/Ethnic Trends 3 Not all of the demographic variables available in the MI System are found in thisreport. The FullInsite Report will give a more comprehensive view of an area'sdemographics. Also, the Impressions Report adds additional social, behavioral views and theQuad Report provides a detailed view of religious preferences, practices andbeliefs.

Insite #3: Age Trends 4

Insite #4: School Aged Children Trends 6

Insite #5: Household Income Trends 7

Insite #6: Households and Children Trends 9

Insite #7: Marital Status Trends 10

Insite #8: Adult Educational Attainment 11

Insite #9: Employment and Occupations 12

Insite #10: Mosaic Household Types 13

Insite #11: Charitable Giving Practices 14

Insite #12: Religious Program Or Ministry Preferences 15

52


INSITE #1: POPULATION AND HOUSEHOLD TRENDSPopulation: Households:The estimated 2016 population within the study area is 7,981. The2021 projection would see the area grow by 136 to a totalpopulation of 8,117. The population within the study area is growingsomewhat slower than the statewide growth rate. While the studyarea is projected to grow by 1.7% in the next five years, the state isprojected to grow by 3.4%. The study area’s estimated averagechange rate is 0.3%.

The households within the community are growing faster than thepopulation, thus the average population per household in 2010 was2.74 but by 2021 it is projected to be 2.71. Compare this to thestatewide average which for the current year is estimated at 2.52persons per household.

Population Per Household Family Households:Population per Household: The relationship between population andhouseholds provides a hint about how the community is changing.When population grows faster than households, it suggests anincrease in the persons per household. This can only happen whenmore persons are added either by birth or other process such asyoung adults in multiple roommate households or young adultsreturning to live with parents. In some communities this can occurwhen multiple families live in the same dwelling unit.

Family households provide an additional hint about the changingdynamics of a community. If family household growth followspopulation growth, then it would be reasonable to assume that theincreasing population per household comes from additional children.This is the case within the the study area. Family households aregrowing as fast as the population suggesting that the increasingpopulation per household is from additional children.

Population/Households & Family Trends 2000 2010 2016 2021 2026Population 7,206 7,619 7,981 8,117 8,182 Population Change 413 362 136 65 Percent Change 5.7% 4.8% 1.7% 0.8%

Households 2,748 2,780 2,933 2,990 3,018 Households Change 32 153 57 28 Percent Change 1.2% 5.5% 1.9% 0.9%

Population / Households 2.62 2.74 2.72 2.71 2.71 Population / Households Change 0.12 -0.02 -0.01 0.00 Percent Change 4.5% -0.7% -0.2% -0.1%

Families 1,672 1,712 1,817 1,854 Families Change 40 105 37 Percent Change 2.4% 6.1% 2.0%

NOTE: Family Household data is not projected out 10 years.

Population, Household & Family Trends

2000 2010 2016 2021 2026

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

Population

Households

Families*

1.2%

1.0%

0.8%

0.6%

0.4%

0.2%

0.0%2010 2016 2021 2026

Average Annual Percentage Change Between Reported Years

53


INSITE #2: RACIAL-ETHNIC TRENDSThe US population’s racial-ethnic diversity is continually adding newand rich cultural mixes. This data considers the five groups forwhich trending information is available. Please note that severalgroups are aggregated into a single category due to their smallersize. Those persons who indicated Hispanic or Latino ethnicity alongwith a racial category have been separated into a Hispanic or Latinocategory.

The Population: Racial/Ethnic Trends table provides the actualnumbers and percentage of the total population for each of the fiveracial/ethnic categories. Pay special attention to the final column onthe right. This will quickly indicate the direction of change from the lastcensus to the current five year projection.

The Racial Ethnic Trends graph displays history and projectedchange by each racial/ethnic group.

This chart shows the percentage of each group for the current yearestimate.

The percentage of the population…Asian (Non-Hisp) is projected to remain about the same over the nextfive years.

White (Non-Hisp) is projected to remain about the same over the nextfive years.

Black/African American (Non-Hisp) is projected to remain about thesame over the next five years.

Hispanic or Latino is projected to remain about the same over the nextfive years.

2010 2016 2021 2010% 2016 % 2021 % 2010 to 2021 %pt ChangeRace and EthnicityAsian (NH) 71 71 72 0.93% 0.89% 0.89% -0.04%Black/Afr Amer (NH) 719 765 778 9.44% 9.59% 9.58% 0.15%White (NH) 6,405 6,673 6,766 84.07% 83.61% 83.35% -0.72%Hispanic/Latino 240 256 266 3.15% 3.21% 3.28% 0.13%P Is/Am In/Oth (NH) 184 216 236 2.42% 2.71% 2.91% 0.49%

Totals: 7,619 7,981 8,118

7,000

6,000

5,000

4,000

3,000

2,000

1,000

02010 2016 2021

Racial-Ethnic Population Trends

Asian (NH) Black/Af Am (NH)

White (NH) Hisp/Latino

P Is/Am In/Oth (NH)

1%

10%

84%

3% 3%

Racial/Ethnicity as Percentage of Pop: 2015

Asian (NH) Black/Af Am (NH)

White (NH) Hisp/Latino

P Is/Am In/Oth (NH)

54


INSITE #3: AGE TRENDSA community’s age structure and how it is changing is an importantpart of its story. Overall, the American Population has been aging asthe Baby Boomers progress through each phase of life. This has beenabetted by episodes of declining live births. However this picturemay particularize differently from community to community. Thereare communities in the US where the average age is lower than someothers. In other cases, there is a clear shift toward senior years asthe Boomers enter their retirement years.

The Age Trend Insite explores two variables: Average age and Phase ofLife.Average Age Trends provides five important snapshots of acommunity from five data points; the 2000 census, the last census,the current year estimate, the five year projection and the ten yearforecast. These five numbers will indicate the aging direction of acommunity.The Phase of Life Trends breaks the population into seven life phasesthat the population passes through in its life time.

AGEAverage Age Trends 2000 2010 2016 2021 2026Average Age: Study Area 38.17 38.26 39.05 39.37 39.54Percent Change 0.2% 2.1% 0.8% 0.4%

Average Age: KY 36.70 37.69 39.19 40.01 40.68Percent Change 2.7% 4.0% 2.1% 1.7%Comparative Index 104 102 100 98 97

Median Age: Study Area 35 36 35 35 35

Summary of Average Age Findings:The Average Age Trend chart shows both history and projection ofthe change in average age in the study area. The average age ofthe study area has been rising for several years. It is projected torise over the next five years.

A comparison to the average age of the state helps to contextualizethe significance of the average age of the study area and its historyand projection. In the graph above, the study area and state are laidout side by side. The state's average age is estimated to be aboutthe same as the study area.

4038363432302826242220

2000 2010 2016 2021 2026

Study Area Average Age Trend Ave. Age Comparison: Study Area to State

2000 2010 2016 2021 2026

35

36

37

38

39

40

41

42

Study area KY

55


INSITE #3: AGE TRENDS (continued)PHASE OF LIFE

The Phase of Life analysis provides insight into the age distributionof a population across the different stages of life experience. It canreveal a community in transition.

Pay special attention to the color codes of the Change column (far rightbelow). It will immediately indicate which phases are increasing ordecreasing as a percentage of the population.

Phase of Life 2010 2016 2021 2026 2010% 2016% 2021% 2026% Estimated 10 Year %ptChange 2016 - 2026

Before Formal SchoolingAges 0 to 4 410 367 395 428 5.4% 4.6% 4.9% 5.2% 0.6%

Required Formal SchoolingAges 5 to 17 1,123 1,126 1,067 1,016 14.7% 14.1% 13.1% 12.4% -1.7%

College/Career StartsAges 18 to 24 1,384 1,505 1,494 1,497 18.2% 18.9% 18.4% 18.3% -0.6%

Singles & Young FamiliesAges 25 to 34 754 901 1,046 1,063 9.9% 11.3% 12.9% 13.0% 1.7%

Families & Empty NestersAges 35 to 54 1,819 1,791 1,716 1,748 23.9% 22.4% 21.1% 21.4% -1.1%

Enrichment Years Sing/CouplesAges 55 to 64 888 936 964 921 11.7% 11.7% 11.9% 11.3% -0.5%

Retirement OpportunitiesAge 65 and over 1,241 1,355 1,435 1,510 16.3% 17.0% 17.7% 18.5% 1.5%

Summary of Phase of Life Findings:Phase of Life changes reflect the age profile of a community. Onaverage, it takes 2.1 children per woman to replace both mother andfather. If the percentage of the population under 20 is declining as apercentage of the total it is likely that the community will see anincrease in the more senior aged population possibly due to adecline in birth rates.

In this study area children 17 years of age and younger are declining asa percentage of the total population. Considering the other end of thephases of life, adults 55 years of age and older are increasing as apercentage of the total population.

In summary it may be that the community is aging as children areraised and leave but parents remain.

0.6%

-1.7%

-0.6%

1.7%

-1.1%

-0.5%

1.5%2.0%

1.5%

1.0%

0.5%

0.0%

-0.5%

-1.0%

-1.5%

-2.0%

0 to

4

5 t o

17

18 to

24

25 to

34

35 to

54

5 5 to

64

65 &

ove

r

Phase of Life Changes

56


INSITE #4: SCHOOL AGED CHILDREN TRENDSChildren are the future! Understanding their specific populationdynamics is critical for all planners of social and/or educationalservices. The “School Aged Children” variable is a subset of the“Required Formal Schooling” segment in the Phase of Life profile. Itallows one to zoom in more closely on the children who are offormal schooling age.

The School Aged Children variable provides a snapshot of three levelsof the population that comprise school age children. The three levelsroughly correspond to the following.

· Elementary grades

· Intermediate/Middle School gradesThe school aged population includes all school aged childrenincluding those enrolled in public and private schools, those homeschooled and children in institutions.

· High School Grades

School Aged Children 2010 2016 2021 2010% 2016% 2021% Estimated 5 Year %ptChange 2016 - 2021

Early ElementaryAges 5 to 9 427 419 373 38.0% 37.2% 35.0% -2.2%

Late Elementary-Middle SchoolAges 10 to 14 423 427 424 37.7% 37.9% 39.7% 1.8%

High SchoolAges 15 to 17 273 281 270 24.3% 24.9% 25.3% 0.4%

Summary of School Aged Children Findings:Early Elementary children ages 5 to 9 are projected to decline as apercentage of children between 5 and 17 by -2.2%.

High School aged children 15 to 17 are increasing as a percentage ofchildren between 5 and 17 by 0.4%.

Late Elementary to Middle School aged children ages 10 to 14 areincreasing as a percentage of children between 5 and 17 by 1.8%.

Overall, children are aging through but not being replaced at theyounger levels.

150

100

50

0

-50

-100Early Elem Late

Elem/Mid High School

Comparative Index: Study Area to State by Level

2016 to 2021 Change

40%

35%

30%

25%

20%

15%

10%

5%

0%Early Elem Late

Elem/Mid High School

School Aged Children Trends: By Levels

2016% 2021%

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INSITE #5: HOUSEHOLD AND FAMILY INCOME TRENDSAVERAGE HOUSEHOLD INCOME AND PER CAPITA INCOME

Average Household Income and Per Capita Income indicate the levelof financial resources within a community. Average Householdincome reflects the average income for each household, whetherfamily or non-family.

Per Capita Income is a measure of the average income of all personswithin a household. For family households, this would include allchildren. It does not mean that each person actually contributes to theaverage income from work. It is calculated by dividing the aggregatehousehold income by the population.

In this study area, the estimated current year average householdincome is $56,782. The average household income is projected togrow by 8.0% to $61,307.

The estimated per capita income for the current year is $20,867. ThePer Capita Income is projected to grow by 8.2% to $22,583.

Income Trends 2010 2016 2021 2010% 2016% 2021% Estimated 5 Year %ptChange 2016 - 2021

HouseholdsLess than $10,000 293 365 327 10.5% 12.4% 10.9% -1.5%$10,000 to $14,999 204 213 223 7.3% 7.3% 7.5% 0.2%$15,000 to $24,999 306 486 428 11.0% 16.6% 14.3% -2.3%$25,000 to $34,999 341 320 331 12.3% 10.9% 11.1% 0.2%$35,000 to $49,999 471 371 408 16.9% 12.6% 13.6% 1.0%$50,000 to $74,999 442 402 428 15.9% 13.7% 14.3% 0.6%$75,000 to $99,999 321 357 324 11.6% 12.2% 10.8% -1.3%$100,000 to $149,999 241 299 367 8.7% 10.2% 12.3% 2.1%$150,000 to $199,999 83 78 77 3.0% 2.7% 2.6% -0.1%$200,000 or more 77 42 77 2.8% 1.4% 2.6% 1.1%

Totals 2,779 2,933 2,990

Average Household Income Trend

2010 2016 2021

54000

55000

56000

57000

58000

59000

60000

61000

62000

63000

Per Capita Income Trend

2010 2016 2021

19500

20000

20500

21000

21500

22000

22500

23000

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INSITE #5: HOUSEHOLD AND FAMILY INCOME TRENDS (continued)FAMILY INCOME

Family income is a sub-set of household income. It excludes non-family households. Family households include two or more personswho are related and living in the same dwelling unit. Children aremore likely to live in family households. Non-family households arehouseholds in which two or more persons live in the same dwellingunit but are unrelated.

The number of families with annual incomes above $100,000 isprojected to decline over the next five years. For the current year, it isestimated that 19.9% of all family incomes exceed $100,000 per year.In five years that number is projected to be 19.6%.

Income Trends 2016 2021 2016% 2021% Estimated 5 Year %ptChange 2016 - 2021

FamiliesLess than $10,000 97 97 5.3% 5.2% -0.10%$10,000 to $14,999 128 129 7.0% 7.0% -0.08%$15,000 to $24,999 235 237 12.9% 12.8% -0.13%$25,000 to $34,999 218 242 12.0% 13.1% 1.08%$35,000 to $49,999 254 256 14.0% 13.8% -0.15%$50,000 to $74,999 264 266 14.5% 14.4% -0.16%$75,000 to $99,999 261 262 14.4% 14.1% -0.21%$100,000 to $149,999 258 260 14.2% 14.0% -0.15%$150,000-$199,999 69 69 3.8% 3.7% -0.07%$200,000 or more 34 34 1.9% 1.8% -0.03%

Totals 1,818 1,852

MEDIAN INCOME BY RACE AND ETHNICITYMedian income by race and ethnicity is a subset of householdincome. Median income is that point where there are as manyhouseholds with incomes greater than the median as there arehouseholds with incomes less than the median.

Median Income by Race and Ethnicity 2016

Asian Household Income 67,499Black/ African American Household Income 22,642Hispanic/Latino Household Income 32,499White/Anglo Household Income 40,430P Is, Am Indian Other Household Income 87,499

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INSITE #6: HOUSEHOLDS AND CHILDREN TRENDSDiversity of child rearing environments is increasing along with themany other types of growing diversity in the US. To understand this,we begin with the types of households that exist in a community.There are…

The concern of this analysis is family households with children under18. Of the types of family households with children there are…

• family households with children under 18 • Married couple families• family households without children under 18 • Single parent families (father or mother)

These two are reported for the study area in the table below.

Households 2010 2016 2021 2010% 2016% 2021% Estimated 5 Year %ptChange 2016 - 2021

Households with Children under 18Married Couple 485 416 422 59.1% 57.4% 56.8% -0.6%Single Parent 335 309 321 40.9% 42.6% 43.2% 0.6%

Of the households with children under 18, married couplehouseholds are decreasing as a percentage while single parenthouseholds are increasing. The graph to the right illustrates this.Bars above the 0% point indicate a family type that is increasingwhile bars below 0% is decreasing. This provides "insite" into howfamily households and structures with children are changing in thestudy area.

A comparison to the state reveals to what extent this community issimilar or dissimilar to the state as a whole. The study area'smarried couple households with children are dissimilar to thestate's profile. The percentage of single parent households withchildren is greater than the state.

-0.6%

0.6%

1%

0%

0%

0%

-0%

-0%

-1%Married Couple

FamiliesSingle Parent

Families

Households with Children: Projected Change

70%

60%

50%

40%

30%

20%

10%

0%Family:

Married-coupleFamily:

Single Parent

Households with Children Under 18 Compared to State

2016% KY 2016% of Total

57.4%

42.6%

Percentage of Households with Children by Type

Married Couple Single Parent

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INSITE #7: MARITAL STATUS TRENDSMARITAL STATUS BY TYPE

Population by Marital Status considers the number andpercentage of persons 15 years of age and greater by theircurrent marital status. Both trend information as well as acomparison to the study area’s state marital status typesprovides two different views of this social reality.

Marital types reported include..• Never Married (Singles)• Currently Married• Divorced• Separated• Widowed

2010 2016 2021 2010% 2016% 2021% 2010 to 2021 %pt ChangePopulation by Marital Status: Age 15+Never Married 2,343 2,542 2,573 36.3% 37.1% 36.6% 0.3%Married 2,731 2,656 2,757 42.3% 38.8% 39.2% -3.0%Divorced 778 868 884 12.0% 12.7% 12.6% 0.5%Separated 125 246 254 1.9% 3.6% 3.6% 1.7%Widowed 482 541 559 7.5% 7.9% 8.0% 0.5%

In this community, the current year estimate of marital statusreveals a community of adults less likely to be married than thestate average for adults. The percentage single, never married inthe study area is higher than the state average for adults 15 yearsand older. Divorce is more prevalent than the state wide average.

The graph to the right illustrates the marital status comparison ofthe study area to the state . Bars above the 0% point line indicatea marital status type that is more prevalent than the state averagewhile bars below the 0% are below the state average. The lengthof the bars represent the strength of the difference. They are notpercentages.

MARITAL STATUS BY FEMALE AND MALE

Who is more likely to be unmarried, women or men in thiscommunity? Consider these findings about this study area:

Women 15 years and older are less likely to be single, nevermarried than men.

Women 15 years and older are less likely to be divorced than men. Women 15 years and older are more likely to be widowed thanmen.

200

150

100

50

0

-50

-100Never

Married Married Divorced Separated Widowed

Marital Status: Comparison to the State

80%

60%

40%

20%

0%Divorced Never Married Widowed

Single Female and Male Comparison by Type (CY)

Female

Male

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INSITE #8: ADULT EDUCATIONAL ATTAINMENTThe level of educational attainment of a community’s adultpopulation is an important indicator of its opportunities andchallenges. This analysis will look at the Adult EducationalAttainment from three perspectives

First, it looks to see if the level of educational attainment for adultsis rising or not. Second, it compares the level of attainment to thatof the state of KENTUCKY. (If this is a state report, the comparisonwill be to itself.) Finally, the table provides the percentages from2010.

EDUCATIONAL LEVEL ATTAINMENT CHANGE

The educational attainment level of adults has declined over thepast few years. It is projected to rise over the next five years by1.3%.

EDUCATIONAL LEVEL COMPARED TO THE STATE

2010 2016 2021 KY 2016% 2016 Study Area-State CompIndex

The overall educationalattainment of the adultsin this community isgreater than the state.Population by Educational Attainment: 25+

Less than 9th Grade 5.6% 4.5% 4.1% 7.0% 65Some HS 7.2% 5.6% 5.0% 9.6% 59HS Dipl or GED 33.7% 30.3% 31.1% 33.7% 90Some College 15.2% 19.2% 18.1% 20.6% 93Associate Degree 7.8% 10.8% 11.7% 7.3% 149Bachelor's Degree 15.5% 13.3% 13.3% 12.9% 103Grad/Profess Deg 15.0% 16.2% 16.7% 8.9% 181

-1.0%

1.3%

0.015

0.010.005

0-0.005

-0.01-0.015

HS or Less Assoc Degree or Greater

Projected Change in Adult Educational Attainment

0.35

0.3

0.25

0.2

0.15

0.1

0.05

0Less than 9th Grade Some HS HS Dipl

or GEDSome

CollegeAssociate Degree

Bachelor's Degree

Grad/Profess Deg

Comparison of Study Area to State

2016%

KY 2016%

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INSITE #9: POPULATION BY EMPLOYMENTLike educational attainment, an analysis of a community by itsemployment types and categories provides an important “insite”into its socio-economics. This analysis looks at two factors.

First is a report of the employed population 16 and over by thetraditional “blue collar” and “white collar” occupations and comparesthese to the state. Second, it looks at the community by the sevenstandard census bureau occupations and compares them to thestate.

EMPLOYED POPULATION : BLUE COLLAR OR WHITE COLLAR

On the chart to the left, the study area is compared to the state ofKENTUCKY. This study area is close to the state average for WhiteCollar workers. It is is close to the state average for Blue Collarworkers.

EMPLOYED CIVILIAN POPULATION BY OCCUPATION2016 KY 2016 Comp. Index Interpretation

Employed Civilian Pop 16+ by OccupationBldg Maintenance & Cleaning 3.1% 3.5% 87 Well below the state average.Construction 5.8% 9.0% 65 Well below the state average.Farming, Fishing, & Forestry 0.0% 0.7% 0 Well below the state average.Food Preparation Serving 6.2% 5.7% 109 At about the state average.Healthcare Support 2.7% 2.5% 110 Well above the state average.Managerial Executive 11.4% 12.4% 92 At about the state average.Office Admin 14.1% 13.9% 101 At about the state average.Personal Care 6.6% 3.1% 212 Well above the state average.Production Transportation 13.6% 16.7% 81 Well below the state average.Prof Specialty 27.3% 20.3% 134 Well above the state average.Protective 2.4% 2.0% 122 Well above the state average.Sales 6.9% 10.2% 68 Well below the state average.

70%

60%

50%

40%

30%

20%

10%

0%Blue Collar White Collar

Comparison of Blue and White Collar Employment

2016% KY 2016%

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INSITE #10: MOSAIC SegmentsMosaic is a geo-demographic segmentation system developed byand for marketers. Instead of looking at individual demographicvariables, a segmentation system clusters households intogroups with multiple common characteristics. Demographicvariables that generally cluster together would include income,educational levels, presence of children and occupations amongothers.

This database is developed by Experian. Some find the informationhelpful because it presents a multi-dimensional view of acommunity.In the report below, the top 15 Mosaic Segments of the study areaare provided. (If less than 15, rows will be blank.)

NOTE: For a full description please see the DI Demographic SegmentGuide (Mosaic) under the Help menu on the Documents gallery.

2016 2016% State % Comp Index Relative to the KY State Ave.Mosaic Segments

N46 Pastoral Pride - True Grit Americans 479 18.3% 3.6% 506 Well above the state average

J34 Autumn Years - Aging in Place 241 9.2% 3.5% 263 Well above the state average

Q64 Golden Year Guardians - Town Elders 180 6.9% 6.4% 108 About average for the state

C11 Booming with Confidence - Aging ofAquarius

156 5.9% 3.0% 198 Well above the state average

A04 Power Elite - Picture Perfect Families 141 5.4% 1.0% 521 Well above the state average

O53 Singles and Starters - Colleges and Cafes 137 5.2% 1.0% 534 Well above the state average

N48 Pastoral Pride - Rural Southern Bliss 128 4.9% 0.7% 657 Well above the state average

S68 Economic Challenges - Small TownShallow Pockets

122 4.6% 4.7% 99 About average for the state

S69 Economic Challenges - Urban Survivors 117 4.5% 1.4% 328 Well above the state average

B09 Flourishing Families - Family Fun-tastic 107 4.1% 1.5% 280 Well above the state average

M45 Families in Motion - Diapers and DebitCards


Q62 Golden Year Guardians - ReapingRewards


L42 Blue Sky Boomers - Rooted Flower Power 86 3.3% 2.6% 125 Well above the state average

O51 Singles and Starters - Digital Dependents 85 3.2% 4.6% 71 Somewhat below the state average

E20 Thriving Boomers - No Place Like Home 67 2.6% 1.7% 152 Well above the state average

Learn about your Mosaic HouseholdsTo access Mosaic Portrait data click on: Mosaic USA E-Handbook by Experian (To open in a new Tab hold Control key when you click on the link)Handbook includes Mosaic Overview and two graphic pages for each of the 19 Groups and 71 Segments.

To access the Mosaic application guide click on: Mission Impact Mosaic Application Guide by Bandy (To open in a new Tab hold Control key when you click on the link)

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https://s3-us-west-2.amazonaws.com/mi-docs/Mosaic+USA+E-Handbook.pdf

http://missioninsite.com/missionimpact-guide/


INSITE #11: CHARITABLE GIVING PRACTICESCharitable giving practices data provide three perspectives aboutgiving in the study area. First, they indicate how extensive givingis within a study area by showing the percentage of householdsthat are likely to contribute $200 or more dollars per year tocharitable causes.

Interpreting the Table

As the table is studied look at two factors; the number of people orhouseholds and the index. The first will provide a sense of thenumber strength in the study area. The second shows how giving toone of the 10 charitable targets compares to the state. Any “index”over 100 means the study area gives more to a charitable targetthan is true for the state as a whole.

Second, they project the direction of giving. Giving data isprovided across 10 sectors of charity giving. Each communityhas its own distinctive pattern.

Finally, they show how the study area gives across the 10sectors in comparison to the state of KENTUCKY. An area maycontribute modestly to a charitable sector in terms of actualprojected households but it may be well above the state-wideaverage for such giving.

To make the interpretation of this easier, the following table issorted by Index. However, be sure to look at the “% of Households”column. A particular charitable sector may have a low index butstill a larger percentage than some other of the 10 sectorsrepresented here.

Hholds % of HH Index InterpretationCharitable Contributions Last Yr: $200 Or MoreOther-$200 Or More 153 5.1% 131 Well above the state ave.Social Services/Welfare-$200 Or More 115 3.9% 96 About average for the state.Religious-$200 Or More 453 15.2% 70 Somewhat below the state ave.Private Foundation-$200 Or More 38 1.3% 50 Well below the state ave.Health-$200 Or More 37 1.2% 42 Well below the state ave.Public Television-$200 Or More 2 0.1% 29 Well below the state ave.Education-$200 Or More 19 0.6% 25 Well below the state ave.Public Radio-$200 Or More 2 0.1% 24 Well below the state ave.Environmental-$200 Or More 2 0.1% 14 Well below the state ave.Political Organization-$200 Or More 2 0.1% 12 Well below the state ave.

Summary of Charitable Contribution Findings: More specific findings include:Overall, it is estimated that households in this study area are wellbelow the state average in their contributions to charities.

The number of charitable sectors where giving is well above thestate average: 1.

The number of charitable sectors where giving is somewhat belowthe state average: 1.

The number of charitable sectors where giving is well below thestate average: 7.

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INSITE #12: RELIGIOUS PROGRAM OR MINISTRY PREFERENCES

This information is from the recent survey conducted by MissionInsite of US Religious Preferences, Practices and Beliefs called the Quadrennium Project.While general religious data is available through various organizations, only MissionInsite can provide local geography projections that are current. Thecomplete survey results are available in the Predesigned Quad Report. The Quadrennium White Paper is available on the web site.

Study Area US Average Comparative Index

Modestly Important

Very Important

Modestly Important

Very Important

Modestly Important

VeryImportant

Personal Growth 34.2% 10.4% 32.6% 9.0% 105 115

Addiction support groups 27.6% 12.1% 26.9% 10.0% 103 122

Health/weight loss programs 35.0% 10.9% 33.9% 9.1% 103 120

Practical training seminars 40.2% 8.2% 37.1% 8.0% 108 102

Family Support and Intervention Services 35.2% 18.4% 35.0% 14.8% 100 125

Daycare/After-School Programs 24.0% 12.9% 24.3% 10.6% 99 122

Crisis support groups 42.8% 17.1% 41.7% 14.3% 103 120

Family oriented activities 39.7% 28.8% 39.5% 24.0% 100 120

Marriage enrichment 35.3% 18.5% 35.3% 13.7% 100 135

Parenting development 29.6% 14.6% 29.6% 11.7% 100 124

Personal/family counseling 39.6% 18.6% 39.6% 14.2% 100 131

Community Involvement and Advocacy Programs 47.5% 18.5% 47.7% 16.1% 100 115

Adult social activities 52.0% 20.4% 51.8% 17.0% 100 120

Involvement in social causes 48.3% 17.4% 48.6% 15.5% 99 112

Social justice advocacy work 38.9% 13.3% 39.3% 11.6% 99 115

Opportunities for volunteering in the community 50.8% 23.2% 51.1% 20.4% 99 114

Community Activities or Cultural Programs 42.5% 19.6% 42.3% 16.6% 101 119

Cultural programs (music, drama, art) 45.6% 14.4% 45.2% 12.8% 101 113

Holiday programs/activities 49.8% 21.2% 49.0% 18.0% 102 118

Seniors/retiree activities 42.7% 20.4% 41.8% 16.7% 102 122

Youth social activities 32.0% 22.6% 33.0% 18.8% 97 120

Religious/Spiritual Programs 34.6% 23.9% 34.2% 19.0% 101 126

Alternative spiritual practices (meditation, yoga,etc.)

26.3% 8.2% 28.2% 8.0% 93 102

Bible or Scripture study/prayer groups 34.3% 29.4% 32.5% 21.6% 106 137

Christian education for children 28.3% 27.5% 27.8% 22.0% 102 125

Contemporary worship services 40.6% 20.4% 40.2% 17.0% 101 120

Spiritual discussion groups 42.2% 20.4% 40.1% 15.0% 105 137

Traditional worship services 36.2% 37.5% 36.8% 30.3% 98 124

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Supporting Information

Interpreting the ReportThe ExecutiveInsite report is designed for easyreading. But there are several tools provided in thetables that make this easier.

Indexes: Some variables will have a column called"Comparative Index." An index is an easy way tocompare a study area with a larger area. For this report,all comparisons are with the state or states within whichthe study area falls. The indexes can be interpreted asfollows.

Change over time: Several trend tables have a columnindicating a change over time. Generally these tablesbegin with the last census, include the current yearestimate, a five year projection and if available, a 10year forecast. The data in each cell represents apercentage change up or down.

• Indexes of 100 mean the study area variable is thesame as its base area.• Indexes greater than 100 mean the study area variableis above the base area. The higher the number, thegreater it is above the base.

Color Coding: Both the "Change over Time" and"Comparative Indexes" columns are color coded toeasily spot any change and the direction of thatchange.

• Indexes less than 100 mean the study area variable isbelow the base area. The lower the number, the greaterit is below the base.

Change: Increasing Stable DecliningIndex: Above Ave Ave Below Ave.

Variable Definitions SupportFull variable definitions can be found in the MIDemographic Reference Guide. Download it free from the Help/Documents menu located on the mapscreen of your study area on the MissionInsitewebsite.

If you need support with this report, please emailMissionInsite at [email protected].

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APPENDIX C -- MOSAIC Household Type...

Documents

Transcript of APPENDIX C -- MOSAIC Household Type...