APC

Asociación Panameña de Crédito

August 2008

Service & Value PropositionYellowpepper provides Mobile Financial Solutions that allow

consumers,businesses and institutions to effectively conduct

monetary and informational transactions.

Target MarketThe Company has introduced its services initially to the

“banked” sector of the Latin American population.And subsequently will continue with the “un-banked” sector

(those without formal bank accounts) Which constitutes some 300 million individuals and represents a buying

power of more than USD 200 billion per year.

Current StatusThe Company presently services

over 300,000 mobile banking consumers in four countries.

Introduction

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The Problem

Every day more than 200 million Latin American consumers face challenges in fulfilling their daily responsibilities. These include the simple tasks of banking, bill paying,

purchasing items at a local retailer and paying credit cards statements.

• Low penetration of Internet to the Household (5-15%) • Medium penetration of Banking to the House Hold (30% to 50%) • Making payments by mail is not an option available in most of Latin America• Difficult to access physical service or payment centers in rural areas (banks, kiosks, etc.) •Personal Security risks as “unbanked” people are forced to carry cash in their pockets at all times

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PRODUCTS

M-Info

M-Banking

M-Commerce (Top Ups)

M-Commerce (Virtual POS)

M-Payment

M-B2B

M-Wallet

DESCRIPTION

Yellowpepper sends the SMS messages on behalf of the client (Bank, Store, Utility) to inform users of something of interest to them (e.g., your payment is due, special discount on Tuesday, etc)

Yellowpepper integrates with Banks to provide push messages from the Banking institution and pull messages from clients (requesting account balance, last 5 transactions, transfer funds between accounts, etc.)

Yellowpepper enables pre-paid cell phone users to recharge their cell phone minutes directly from their cell phones with the press of a button. Yellowpepper could offer them special discounts for using this form of electronic transaction.

Yellowpepper allows traveling sales people (e.g. Amway) to charge clients with debit or credit cards for goods/services using a cell phone as a virtual POS (Point of Sales).

Clients will be able to receive notification from their utility companies and other billers and pay using their cell phones, avoiding traveling or queuingYellowpepper saves businesses money in their everyday transactions. The vast majority of foods and beverage deliveries to small establishments and kiosks are handled in cash. Cash management (counting, custody, transportation) costs about 3% of revenue. For example, a Coca Cola truck driver will be able to receive M-B2B payment from the kiosk-owner using his cell phone through the Yellowpepper solution, minimizing the need for cash transactions and costing less in the long run.

Yellowpepper provides the basic services of a bank to those with no bank accounts (unbanked consumers) in an affordable and easy manner. They just buy a pre-paid debit card kit at their local supermarket or pharmacy for a reasonable fee, activate the M-wallet account, deposit cash in their M-wallet account and are ready to go. Once these consumers have an M-wallet, they can take advantage of all the services listed above, plus others.

The Solution

Yellowpepper’s solutions address those problems that are nationwide in Latin America and that stem from the inherent lack of proper infrastructure for telecommunications,

banking, postal delivery and transportation. These solutions come in the form of the following products and services:

Role of Yellow Pepper

The Company’s solution creates a value proposition which generates new revenue opportunities and cost reductions for banks, credit cards companies, cellular companies,

retailers and logistics operators while solving challenges faced by millions of Latin American consumers

The basic role of YellowPepper is to act as a “neutral connector” facilitating the exchange of information and funds among institutions, businesses and consumers.

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For phase 1 and 2 each product is marketed through the partner institution to its own consumers, providing timely cash-flow to Yellowpepper, while creating a viable path for

the deployment of more capital-intensive and complex products (phase 3).

End game (phase 3) opens the un-banked market – some 300 million Latin Americans with an annual purchasing power of more than USD 200 billion. The Company will essentially provide the “unbanked” consumer an M-wallet in the form of a prepaid debit account that could be accessed through the mobile device via a text

message, or an actual plastic card.

Product Launch Evolution

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Among Current Customers

USA, Canada, UK

Ecuador

Colombia

Bolivia

Peru

Guatemala

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Integrated Telcos to YP Network

Why is the Company unique?

Sensible Business Model•Banks and other Institutions become Strategic Partners with a Revenue Generating Platform, rather than just a vendor relationship.•Revenue sharing model promotes growth in that the concept of having revenue generating agreements in exchange for actively promoting Yellowpepper’s service aligns interests and allows Yellowpepper to access a partner’s clients, resources, reputation, distribution channels, etc.•Yellowpepper’s capital structure includes high profile and influential strategic local partners that are well heeled in the business community and can facilitate access to decision makers and local players.•Yellowpepper acts as the “neutral connector” to facilitate interaction between competitors such as Banks, and Telco’s, as well as regulators.

Product-launch roadmap that creates a viable businessThe proposed product launch sequence combines products with different growth curves. For phase 1 and 2 each product is marketed through the partner institution to its own consumers, providing timely cash-flow to Yellowpepper, while creating a viable path for the deployment of more capital-intensive and complex products (Phase 3: M-wallet and M-remittance).

Management TeamYellowpepper has assembled a proven management team that brings over 70 years of experience in the fields of telecommunications, business development, fund raising, company start ups, systems expertise, finance, and department management. This team has a very clear understanding of the market along with a winning combination of experience, technology, operations, and the drive and initiative to meet targeted financial objectives.

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Management Team

The management team includes: Jack Bursztyn, Chairman who founded the largest Latin America free ISP, Tutopia.com for

which he helped raise over USD 100 million from various investors including UBS; Rafael Russ, CEO with over 25 years of experience, entrepreneur with a

successful track record in the Satellite and Cable TV industry; Serge Elkiner, COO and VP of Business Development, worked for Hellotechtechnologies and developed the “cell phone as debit card concept”; and

Gustavo Pospischel, Chief Technology Officer who previously workedwith Telcom.net and ePagos.

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Gracias

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Muchas Gracias APC!