Antipiracy telesales training part 1, 2 and 3 eng

42
Anti-Piracy Telesales Training Filled with air. Possibly filled with air. Which would you choose? It seems obvious, right?. Surprisingly, many of your customers could be settling for “possibly” when it comes to their software licensing. ? With something so important, you need to know what you

description

 

Transcript of Antipiracy telesales training part 1, 2 and 3 eng

Page 1: Antipiracy telesales training part 1, 2 and 3 eng

Anti-Piracy Telesales Training

Filled with air. Possibly filled with air.

Which would you choose?It seems obvious, right?. Surprisingly, many of

your customers could be settling for “possibly” when it comes to their software licensing. ? With something so important, you

need to know what you

Page 2: Antipiracy telesales training part 1, 2 and 3 eng

Part 1: Piracy and Microsoft Genuine Software Initiative– The effects of software piracy– Risks of using a non-genuine copy of Windows– Key Messages– GSI – Genuine Software Initiative– Telling Our Story Externally– Is your customer properly licensed– Additional Resources

Part 2. Legalization Solutions Overview– Licensing rules and guides– Office Legalization Solutions – Windows Legalization Solutions

Parte 3. Legalization Solutions Detail– Volume Licensing - GGWA– OEM Channel Offering - GGK– Non Volume Licensing Offerings – Retail WGA– Resources

Content

Page 3: Antipiracy telesales training part 1, 2 and 3 eng

Part 1

PIRACY AND MICROSOFT GENUINE SOFTWARE

INITIATIVE

Page 4: Antipiracy telesales training part 1, 2 and 3 eng

• Losses from counterfeiting and piracy cost nearly $48 billion worldwide in 2007, a tangible impact that poses a real threat to the software industry and its customers*.

• Unlicensed PCs (UPC) continue to be an enormous revenue opportunity for Microsoft and our partners.

• There is a large and growing base of customers with existing PCs in need of legalization due to counterfeit or unlicensed scenarios.

• According to the IDC white paper, for every dollar Microsoft realizes from lower software piracy in 2008, other companies in the software ecosystem will realize, in aggregate, $5.50.

• Microsoft has an installed base opportunity in excess of $80M in lost revenue.

The Effects of Software Piracy

* Source: Fourth Annual Global Software Piracy Study, May 2007, 2006 Worldwide Software Piracy Figures, Business Software Alliance

Page 5: Antipiracy telesales training part 1, 2 and 3 eng

Many users of counterfeit and unlicensed software are not aware that their software is not genuine. The negative impact of software piracy is not limited to these consumers, who spend millions each year on software. It also has a negative impact on local and regional economies, as well as the global economy.

The Effects of Software Piracy

Page 6: Antipiracy telesales training part 1, 2 and 3 eng

• Access to support. You will not be able to access Microsoft support or obtain help from Microsoft when troubleshooting problems.

• Notifications. A non-genuine copy of Windows is subject to periodic notifications that the copy of Windows is not genuine.

• Counterfeit. A non-genuine copy of Windows is more likely to have viruses, tampered files, and other malicious software, which puts your personal data at greater risk.

• Spyware protection. A non-genuine copy of Windows will not receive all the updates to Windows Defender, Microsoft’s anti-spyware program, leaving your computer, including your personal data, at risk of spyware.

• Warranty. There is no warranty, you will not receive support from Microsoft or its partners.

• Prevalence and surprise. You may have counterfeit software without even knowing it. Be sure your PC is running genuine Windows to help protect from the risks of counterfeit.

Use the Windows Genuine Advantage (WGA) tools available on http://www.microsoft.com/genuine to make sure they have genuine software.

Risks of using a non-genuine copy of Windows

Page 7: Antipiracy telesales training part 1, 2 and 3 eng

Using genuine Windows means you have:• Access to all the updates provided by Microsoft, giving you the

confidence that your computer is up-to-date with everything you need and expect.

• Access to Microsoft support to help troubleshoot problems when needed.

• Everything you expect. Genuine Windows comes with the documentation, components, and features provided by Microsoft and does not include unauthorized programs.

• Protection from the risks of counterfeit. Research shows that buying and using counterfeit software exposes users to security risks, including viruses and spyware.

Genuine Windows benefits

Page 8: Antipiracy telesales training part 1, 2 and 3 eng

• Microsoft is committed to protecting its customers and partners from counterfeit and pirated software.

• Software piracy is an industry problem. Microsoft is committed to bringing awareness to the impact that piracy and counterfeiting has on the software industry and Microsoft partners and customers.

• Piracy is not a victimless crime. Technology contributes to social and economic development and piracy and counterfeiting thwart that contribution.

• Genuine Windows provides valuable benefits relative to pirated or unlicensed copies.

Key Messages

Page 9: Antipiracy telesales training part 1, 2 and 3 eng

• Microsoft’s Genuine Software Initiative (GSI) is how we tell our Anti-Piracy (AP) story externally. It focuses the company’s many AP activities and investments directed at combating software counterfeiting, license compliance, and other forms of software piracy into a single initiative.

Genuine Software Initiative

• Externally, GSI focus on increasing investments in 3 pillars: Education, Engineering, and Enforcement.

Page 10: Antipiracy telesales training part 1, 2 and 3 eng

10

Telling Our Story ExternallyMicrosoft is investing in activities that inform and protect customers and resellers from risks of counterfeit software, and other forms of software piracy.

Education Engineering Enforcement

Promote value of genuine and what it delivers (including local offers), via marketing, industry outreach, customer and partner engagement.

Example Programs & Activities

• ‘Genuine Microsoft Software’ logo and reseller logo program (below)

• Value of genuine and legalization solutions

• Support of industry associations (BSA, ICC BASCAP, AGMA)

• Genuine software is a positive experience for customers• Partners benefit from gains in genuine software ecosystem healthCPE

Technology to make stealing MS software more difficult and features that alert consumers to the presence of counterfeit software.Example Programs and Activities•Software Protection Platform•Microsoft Genuine Advantage programs (e.g. WGA, OGA, etc.)•Anti-counterfeiting features such as COAs and media

Support gov’t action against software counterfeiters and civil action on behalf of the thousands of customers who have filed counterfeit reports. Support law enforcement and file civil actions on behalf of honest partners who are competing fairly.Example Programs and Activities•New cooperation with online auction providers (eBay) to crack down on sales of counterfeit•Partnering with anti-spam services to prevent advertising illegal MS software

IPR Awareness

Page 11: Antipiracy telesales training part 1, 2 and 3 eng

Consider these scenarios and see if your customer might be in a similar situation. Did your customer:

• Purchase PCs without an operating system (OS) preinstalled and then use a Volume License agreement to install Windows?

• Purchase PCs with Windows XP Home installed as the base OS, and then use a commercial Volume License agreement to upgrade to Windows XP Professional?

• Purchase PCs with Windows Vista Home Premium, Home Basic, or Starter editions, and then use a commercial VL agreement to upgrade to Windows Vista Business or Ultimate?

• Attempt to save costs by doing in-place motherboard upgrades without acquiring new Windows licenses on those PCs?

• Download software online or from unknown sources? • These and other scenarios are all too common, and can result in unlicensed or

counterfeit software on your systems. However, Microsoft offers a portfolio of Legalization Solutions that can get your customer back on track.

Is your customer properly licensed?

Page 12: Antipiracy telesales training part 1, 2 and 3 eng

https://www.microsoft.com/resources/howtotell/reports/report.aspx?displaylang=es-xl

to:– View important information about anti-counterfeiting

features to help with checking the authenticity of your software, such as the Microsoft Certificate of Authenticity and Microsoft Edge-to-Edge holograms.

– Learn about other anti-counterfeiting technologies employed by Microsoft, such as Microsoft Product Activation.

– Use the Windows Validation Assistant to help determine if the Windows XP installations are genuine.

Additional Resources

Page 13: Antipiracy telesales training part 1, 2 and 3 eng

Part 2

LEGALIZATION SOLUTIONS OVERVIEW

Page 14: Antipiracy telesales training part 1, 2 and 3 eng

Partners and Customers should understand the following licensing rules and guidelines:

• One license for Windows is required for each computer that uses Windows.• The only way to legally license a copy of Windows on a new PC is through an

OEM or by using Full Packaged Product (FPP).• Acquiring Windows preinstalled by an OEM is the best way to license a copy

of Windows and get direct support from the System Builder—other options are usually more expensive and time-consuming

• Volume License agreements do not authorize customers to purchase computers without a copy of Windows installed—the VL price assumes the customer will pay for a base license with a new PC.

• Encouraging users to demand genuine Windows is a top priority for Microsoft.

Licensing rules and guidelines

Page 15: Antipiracy telesales training part 1, 2 and 3 eng

Office Legalization Solutions

<5 PCs Y Y Y> 5 PCs Y Y

Small Organizations

Office

LegalizationSolutions to Office

Customer

Vía Retal License Office Genuine Agreement (OGA)

Retail On-LineVolume

Licensing

Vía Volume

Licensing

Home

Note: OGA offered only in Chile and soon in Colombia, Argentina, México and Uruguay

Page 16: Antipiracy telesales training part 1, 2 and 3 eng

Windows Legalization SolutionsEach year, millions of consumers worldwide find themselves victims of software piracy or licensing issues. There are different solutions available depending on which type of software licenses your customer need.

Offering Channel Pricing Level Target Customer PC Quantity

Retail Retail

FPPHome Small business

Any

WGA Online 1

Get Genuine Kit (GGK) OEM distribution

COEM Any

Get Genuine Solution (GGS)

Resellers (two-tier)

Open LicenseSmall businessMid-market

5+

Get Genuine Windows Agreement – Small and Medium Organization (GGWA-SMO)

5+

Get Genuine Windows Agreement – Large Organization (GGWA-LO)

LARs or direct Microsoft

Other Mid-marketEnterprise

5+ [price

empowerment quantities vary by country]

Page 17: Antipiracy telesales training part 1, 2 and 3 eng

Windows OfferingsRetail Online OEM Channel Volume Licensing

Retail Product WGA Get Genuine Kit (GGK) GGWA-SMO (includes GGS)* GGWA LO

Target Customer

Home consumer Small Business

Small businessMid-marketGovernment

Mid-marketEnterprise

Product & Availability

WorldwideWindows XP & Windows Vista all retail SKUs

WorldwideWindows XP ProWindows Vista Business Nov.1, 2008 (Pilot Home SKU in Brazil)

On Open License price listShift from Windows XP Pro to Windows Vista Business on Nov.1, 2008 with downgrade rights

WorldwideOff Volume License price list – pre-signed agreementShift from Windows XP Pro to Windows Vista Business on Nov.1, 2008 with downgrade rights

Features Customer support provided by Microsoft

Customer support provided by MicrosoftInstant provision of key (for paid kit)Free replacement kiteKey sent to customer along with FPP media

Customer support provided by Microsoft1 pack or 10 packCOADowngrade rights NOT availableDVD style case with FPP media

Customer support is available for purchase from either Microsoft or a Microsoft partner Option for VL media / VLK Any volume of 5 or moreDowngrade rights availableRe-orders are allowed throughout the agreement/authorization term (2 years)

Option for VL media / VLKPrice empowerment regulated through Anti-piracy managers regionally and is based on quantityDowngrade rights available

Channel Retail Online OEM distribution Resellers (two-tier) LARs or direct MS

Pricing and Empower-ment

Varies by region No price empowerment COEM + 20% (disti price)No price empowerment

COEM + 20% (disti price)No price empowerment

COEM + 20% (LAR price)Price empowerment based on deal size (on approval from AP)

Pricing Level / Rev Sum Category

FPP / FPP FPP / WGA COEM / GGKQuota/credit shared between OEM & SMSP

Open / VL LegalizationQuota/credit shared between OEM & SMSP or EPG

Other / VL LegalizationQuota/credit shared between OEM & SMSP or EPG

Transferable On certain conditions Generally no transfers are allowed, however any exceptions are noted in the program agreement.

Terms and Conditions

Standard retail terms Can only be ordered for system that fails validation

Can only be sold for legalization scenariosCOA attach requiredSA within 90 days

Non-signed commitment to buy legal going forwardSA within 90 days through the Open, Open Value, or Select VL programs

Pre-signed agreement: buy legal going forward, audit clause, must legalize all out-of-compliance Windows PCs, MBSA requiredOne time only purchaseSA within 90 days

Page 18: Antipiracy telesales training part 1, 2 and 3 eng

Part 3

LEGALIZATION OFFERINGS

Page 19: Antipiracy telesales training part 1, 2 and 3 eng

Microsoft Confidential – for internal use only

Get Genuine Windows Agreement (GGWA)

Volume LicensingOfferingsOverview

19

Page 20: Antipiracy telesales training part 1, 2 and 3 eng

• The best and most cost-effective way to acquire Windows software is preinstalled on a new PC. However, if you find that you have inadvertently acquired non-genuine software, you may be eligible to use the Get Genuine Kit (GGK) to get legal.

• Office and Server: In a business context, if customers find that their Microsoft Office or Server software is invalid for any reason, they can attain the appropriate licenses through the Microsoft Volume Licensing program.

Licensing

Page 21: Antipiracy telesales training part 1, 2 and 3 eng

Get Genuine Windows Agreement (GGWA) GGWA is tailored to meet the needs of organizations that usually purchase and

deploy Microsoft software through Volume Licensing. GGWA is for customers who want to acquire Windows operating system

licenses through Volume Licensing. There are two options available, depending on the customer’s size and license

needs. For the Small and Medium sized organization offering:Option 1 - GGWA-Small and Medium Organizations (GGWA-SMO)

‒ GGWA-SMO ‒ For subsidiaries in Brazil, this is called the Get Genuine Solution (GGS)

Option 2 - GGWA-Large Organizations (GGWA-LO)

21

Get Genuine Windows Agreement -GGWA

Page 22: Antipiracy telesales training part 1, 2 and 3 eng

Get Genuine Windows Agreement (GGWA) Program ComparisonGGWA – SMO (inc. GGS)* GGWA-LO

Target Customer Small businessMid-marketGovernment

Mid-marketEnterprise

Availability Countries with USD price listOn Open License price listShift from Windows XP Pro to Windows Vista Business on Nov.1, 2008 with downgrade rights

WorldwideOff Volume License price list – pre-signed agreementShift from Windows XP Pro to Windows Vista Business on Nov.1, 2008 with downgrade rights

Features Customer support is available for purchase from either Microsoft or a Microsoft partner Option for VL media / VLK (Retail keys in China)Any volume of 5 or moreDowngrade rights availableRe-orders are allowed throughout the agreement/authorization term (2 years)

Option for VL media / VLKPrice empowerment regulated through Anti-piracy managers regionally and is based on quantityDowngrade rights availableOne time only purchase

Channel Resellers (two-tier) LARs or direct MS

Pricing and Empowerment COEM + 20% (disti price)No price empowerment

COEM + 20% (LAR price)Price empowerment based on deal size

Pricing Level / Rev Sum

Category

Open / VL LegalizationQuota/credit shared between OEM & SMSP or EPG

Other / VL LegalizationQuota/credit shared between OEM & SMSP or EPG

Transferable Generally no transfers are allowed, however any exceptions are noted in the program agreement.

Terms and Conditions Non-signed commitment to buy legal going forwardSA within 90 days through the Open, Open Value, or Select VL programs

Pre-signed agreement: buy legal going forward, audit clause, must legalize all out-of-compliance Windows PCs, MBSA requiredSA within 90 days

*Subsidiaries to keep name of FY08 solution of GGS are located in BRIC

22

Get Genuine Windows Agreement -GGWA

Page 23: Antipiracy telesales training part 1, 2 and 3 eng

GGWA-SMO

This is a Volume License program that makes it easier for small to medium-sized organization customers to legalize unlicensed Windows software via the reseller channel.

Beginning Nov. 1, 2008, the Windows XP Professional SKU will be retired, and Windows Vista Business will be available (with downgrade rights). Windows Vista Business SKU

66J-07108 Windows Vista Business Sngl OLP NL Get Genuine The ordering process follows the standard Open license program where the

reseller places the order on behalf of the customer. Media is not included but Windows Vista Business media can be ordered

separately or downloaded via eOpen. If a customer chooses to downgrade to Windows XP Professional, media can be purchased up until the release of the next version of Windows operating system.

This program is referred to as Get Genuine Solution (GGS) in Brazil

23

Get Genuine Windows Agreement –GGWA SMO

Page 24: Antipiracy telesales training part 1, 2 and 3 eng

GGWA-SMO: Fulfillment Media is not included with GGWA-SMO, but consistent with the Open License Program, it can

be ordered separately.

Volume License Keys (VLK) can be accessed via eOpenC or by calling the Microsoft Product Activation Center.

GGWA-SMO: InstallationThere are two installation scenarios:

1. If customer is running non-genuine software (i.e., counterfeit), they need to install the genuine copy. To activate the software the customer uses their VLK found on eOpen/VLSC. They can also call the Product Activation call center to acquire a VLK. For further information about VLKs and a list of Product Activation Centers, go to ‘Volume License Product Key’ section of https://www.microsoft.com/licensing.

2. No installation or activation is required if customer already has genuine software. This scenario typically applies when there is a mis-licensing situation (e.g., customer used a Volume License agreement to install Windows without an underlying operating system).

Note: There is no COA distributed as part of GGWA-SMO.24

Get Genuine Windows Agreement –GGWA SMO

Page 25: Antipiracy telesales training part 1, 2 and 3 eng

GGWA-LO

This is a Volume License program that provides large organizations customers a way to legalize unlicensed Windows software through Volume Licensing.

Beginning Nov. 1, 2008, Windows XP Professional SKU will be retired*, and Windows Vista Business will be available (with downgrade rights to XP professional).

Windows Vista Business SKU 66J-07132 Windows Vista Business Get Genuine

This legalization solution is available through the LAR channel or direct via Microsoft.

The ordering process requires the processing of a GGWA signed agreement. Pricing empowerment is available through the local AP lead based on order

quantity. Media is not included but Windows Vista Business media can be ordered

separately or downloaded via MVLS/VLSC. If a customer chooses to downgrade to Windows XP Professional, media can be purchased up until the release of the next version of Windows operating system.

*Technically, Windows XP Professional will be available for purchase 60 days after agreement is signed. Only Windows Vista Business GGWA will be accepted and activated as of Nov. 1, 2008.

25

Get Genuine Windows Agreement –GGWA LO

Page 26: Antipiracy telesales training part 1, 2 and 3 eng

GGWA-LO: Purchasing Requirements

GGWA-LO can be sold only by LARs. The minimum order requirement is 5 licenses. Price empowerment quantities

begin at 100. The local AP lead should be contacted for price empowerment framework

details.

GGWA-LO: Installation

1. If the customer is running non-genuine software, the customer can install the genuine version with media. Media is available through a separate purchase.

To activate the software the customer uses the Volume License Key (VLK) that was assigned to the media acquired. They can also call the Product Activation call center to acquire a VLK. For further information about VLKs and a list of Product Activation Centers, go to ‘Volume License Product Key’ section of https://www.microsoft.com/licensing.

2. No installation or activation is required if customer already has genuine software. This scenario typically applies when there is a mis-licensing situation (e.g., used commercial Volume License agreement to install Windows without underlying operating system).

Note: There is no COA distributed as part of GGWA.

26

Get Genuine Windows Agreement –GGWA LO

Page 27: Antipiracy telesales training part 1, 2 and 3 eng

Microsoft Confidential – for internal use only

Get Genuine Kit (GGK)

OEM ChannelOfferingOverview

27

Page 28: Antipiracy telesales training part 1, 2 and 3 eng

GGK GGK is available for use on fully assembled PCs with a previously installed

counterfeit, pirated, or otherwise illegal or unlicensed copy of Windows.

GGK is a hybrid between FPP and OEM in the following ways: GGK can never be used on a new PC. Like FPP, Microsoft provides support and there are no downgrade rights. The actual software bits are FPP bits that have option not to wipe the hard drive upon

installation by conducting upgrade install*. Like OEM software, the license is not transferable.

GGK is available worldwide for resellers to obtain through Authorized OEM Distributors and is offered to commercial customers who generally need smaller quantities and prefer not to sign a legalization agreement.

It is not a Volume License offering so it does not require an engagement with Microsoft and the buyer is anonymous to Microsoft.

SA can be purchased within 90 days of the full license.

28

*For Windows Vista, upgrade installation option is limited since technically it is feasible only with supported upgrade pass.

Get Genuine Kit –GGK

Page 29: Antipiracy telesales training part 1, 2 and 3 eng

GGK Overview

GGK

Target Customer Primary: Small BusinessSecondary: Home consumer

Product & Availability WorldwideWindows XP ProWindows Vista Business Nov.1, 2008 (Pilot Home SKU in certain regions)

Features Customer support provided by Microsoft1 pack or 10 packCOADowngrade rights are NOT availableDVD style case with FPP media

Channel OEM distribution

Pricing and Empowerment COEM + 20% (disti price)No price empowerment

Pricing Level / Rev Sum Category COEM / GGKQuota/credit shared between OEM & SMSP

Transferable Generally no transfers are allowed, however any exceptions are noted in the program agreement

Terms and Conditions Can only be sold for legalization scenariosCOA attach requiredSA within 90 days

29

Get Genuine Kit –GGK

Page 30: Antipiracy telesales training part 1, 2 and 3 eng

GGK versus COEM Product

GGK COEMTarget Customers Customers with existing PCs in need of

legalizationPurchasers of new PCs with software preinstalled

Terms Available for sale to customers to legalize existing PCs

Available for sale to OEMs for preinstallation on new PCs only

Features Customer support provided by Microsoft1 pack or 10 packCOADowngrade rights are not availableDVD style case with FPP media FPP bits will not wipe hard drive upon installation by conducting upgrade installation*

Customer support provided by the OEM who preinstalled the software COA affixed to the PC by the OEMSingle units preinstalled on new PCsDowngrade rights are availableMedia accompanies the PCBits will wipe hard drive upon installation

Channel Authorized OEM Distributors Authorized OEM Distributors

Transferable Generally no transfers are allowed, however any exceptions are noted in the program agreement

Can not be transferred from the PC on which it is originally preinstalled

Other Can NOT be sold to legalize existing PCs

30

* For Windows Vista, upgrade installation option is limited since technically it is feasible only with supported upgrade pass.

Get Genuine Kit –GGK

Page 31: Antipiracy telesales training part 1, 2 and 3 eng

GGK: Ordering and Fulfillment GGK is available for resellers to order from an authorized Microsoft OEM

Distributor in packs of 1 or 10 licenses.

10-packs may not be split apart for sale and used by multiple customers. A 10-pack must be sold to a single customer expressly for their use only.

Microsoft provides product support for GGK. This differs from OEM system builder software which the PC Manufacturer supports.

Downgrade rights are not available.

License Pack Contains

1Service Provider License Agreement, Supplemental End User License Terms, 1 media, 1 COA label, 1 Manual

10Service Provider License Agreement, Supplemental End User License Terms, 1 media, 10 COA labels, 1 Manual

31

Get Genuine Kit –GGK

Page 32: Antipiracy telesales training part 1, 2 and 3 eng

GGK: Installation Process

1. Reseller acquires the Get Genuine Kit from an authorized Microsoft OEM distributor.

2. Reseller affixes, or instructs the end-user to affix, the enclosed COA label(s) to the PC(s).

3. Microsoft recommends, but does not require, that on the end user’s computer system one of the following is done to be eligible for support:

Update the Product Key.

English: (see http://www.microsoft.com/genuine/selfhelp/PKUinstructions.aspx for details)

Spanish: (see http://microsoft.com/genuine/selfhelp/pkuinstructions.aspx displaying ES)

Perform a re-install of Windows.

NOTE: Either the reseller or the end customer must do Step #3 in order to receive updates, upgrades, and support services.

32

Get Genuine Kit –GGK

Page 33: Antipiracy telesales training part 1, 2 and 3 eng

Each Kit comes in a cardboard sleeve with a break-the-seal* license and contains:

• Service Provider License Agreement • Supplemental End User License Terms• Media (Edge-to-edge hologram DVD)• COA label(s)• Manual

33

Outer sleeve with break-the-seal license*:

Inside the sleeve, packaging looks like this*:

*Sample only, images are for GGK for Windows Vista only

Label to describe the product and its support policy:

Get Genuine Kit –GGK

Page 34: Antipiracy telesales training part 1, 2 and 3 eng

Microsoft Confidential – for internal use only

Retail & WGA Online

Non-Volume LicensingOfferingsOverview

34

Page 35: Antipiracy telesales training part 1, 2 and 3 eng

Windows Genuine Advantage (WGA) is an anti-piracy system created by Microsoft that enforces Microsoft Windows online validation of the authenticity of Windows XP and Windows Vista when accessing several Microsoft Windows services, such as Windows Update, and downloading from the Microsoft Download Center.

WGA – Windows Genuine Advantage

Page 36: Antipiracy telesales training part 1, 2 and 3 eng

WGA

• Customers who are using a non-genuine version of Windows will receive a message during logon that their copy of Windows appears to be non-genuine and will be directed to solve the problem.

WGA for Windows XPThe Windows Genuine Advantage program for Windows XP uses Windows product activation, Windows validation, and Windows Genuine Advantage Notifications to verify that our customers copy of Windows software is genuine.

Page 37: Antipiracy telesales training part 1, 2 and 3 eng

Windows Vista has built in anti-piracy technology that enables Microsoft to combat piracy more effectively. It uses the same methods of Product Activation and Validation. However, It does not have a Windows Genuine Advantage Notification program.

• Windows Product Activation - All editions and distributions of Windows Vista, are required to complete activation within the first 30 days of using it. Because activation is required, failure to activate will result in the system being placed in a reduced functionality mode.

• Obtaining Genuine Windows Software Customers wanting to order a WGA kit for an operating system edition that differs from the non-genuine edition are able to do so through their CSR.

• Customers who want to purchase a WGA Kit that is different from the edition currently on their computer will require a clean install of the software. In this situation, the customer will not receive an online product key or an emailed product key and they cannot use the Product Key Update tool. A kit will be mailed with the product key and the DVD and instructions on how to complete the new installation.

WGA for Windows Vista

Page 38: Antipiracy telesales training part 1, 2 and 3 eng

Windows Vista® includes built-in anti-piracy technology based on the Software Protection Platform, which can result in non-genuine systems losing significant functionality (Windows Vista RTM).

Users of Windows Vista SP1 will enter a notifications-based experience:• When the desktop is loaded, the background wallpaper color will be

set to black. The user can change the wallpaper, but each hour after login, the system will automatically reset the wallpaper to black.

• Users will see onscreen messages informing them that their copy of Windows Vista is non-genuine.

• Counterfeit software does not have access to the full range of updates for Windows Defender, Microsoft’s anti-spyware application.

What’s new with genuine Windows Vista?

Page 39: Antipiracy telesales training part 1, 2 and 3 eng

Retail and Online WGA Program Comparison

39

Retail - FPP Online - WGA Kit

Target Customer Primary: Home consumer Secondary: Small Business

Product & Availability WorldwideWindows XP & Windows Vista all retail SKUs

Features Customer support provided by Microsoft

Customer support provided by MicrosoftInstant provision of key (for paid kit)Free replacement kiteKey sent to customer along with FPP media

Channel Retail Online

Pricing and Empower-ment

Varies by region Windows XP Home $99, Pro $149Windows Vista Home Basic $89, Home Premium $119, Business $145, Ultimate $199No price empowerment

Pricing Level / Rev Sum Category

FPP / FPP FPP / WGA

Transferable On certain conditions Generally no transfers are allowed, however any exceptions are noted in the program agreement.

Terms and Conditions Standard retail terms Can only be ordered for system that fails validation

Retail - WGA

Page 40: Antipiracy telesales training part 1, 2 and 3 eng

Resources

40

Page 41: Antipiracy telesales training part 1, 2 and 3 eng

Acciones a seguirAdditional Resources

• WGA to Partners: https://partner.microsoft.com/000A/licencias/licensingantipiracy.• WGA to Customers: http://www.microsoft.com/genuine/AboutNotifications.aspx?

displaylang=es• GGK to Customers:

http://www.microsoft.com/latam/original/ISO/kitdelegalizacion/default.aspx• GGWA to Partners: http://www.microsoft.com/latam/socios/ggwa/• GGWA To Customers:

http://www.microsoft.com/latam/original/legalizacion/ggwa/default.aspx• Legalization Solutions: http://www.microsoft.com/latam/original/legalizacion/

Page 42: Antipiracy telesales training part 1, 2 and 3 eng

© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Report Piracy :https://www.microsoft.com/resources/howtotell/reports/report.aspx?displaylang=es-xl