Anthropologie
9
Anthropolog ie Blake DuPont Claire Brigham Jeremiah Oliver
description
Anthropologie. Blake DuPont Claire Brigham Jeremiah Oliver. Background. Target Market Sophisticated, contemporary women 30-45 Carry clothing, accessories, home goods Unique boutique feel No two stores the same Urban Outfitters. Background Cont’d. . 108 stores in United States - PowerPoint PPT Presentation
Transcript of Anthropologie
Anthropologie
Blake DuPontClaire BrighamJeremiah Oliver
BackgroundTarget Market
Sophisticated, contemporary women 30-45
Carry clothing, accessories, home goodsUnique boutique feel
No two stores the same
Urban Outfitters
108 stores in United StatesCatalog and WebsiteStores average
7500 sq ft selling space30,000-35,000 SKU’s
2007- 140 Million Sales
Background Cont’d.
StrengthsWeekly analyze and adjustPrivate labelBoutique feel
Emotional bondLifestyle store
Creative designs
Weaknesses
Target marketUnclearOverlap
Large # of SKUsLack of focus
OpportunitiesExpansion
Within USInternational (Urban Outfitters)
Focus on onlineProduct offering
PublicityDevelop brand name
ThreatsSuppliers
Supply same clothes to competitors
EconomyCompetitors
Better circulation of catalogs and webStronger brand names
“At a mall you can almost get frostbite, it’s so boring. Looking different is worth a lot.”
Dick Haynes
Founder & CEO
Sourceswww.anthropologie.comwww.forbes.comwww.sec.govwww.google.com/images
![Anthropologie] Causal Evidence Embedded in a Complex Scenemarkmanlab.stanford.edu/publications/Butler-Markman-2012a.pdf · Downloaded by [MPI Max-Planck-Institute Evolutionaere Anthropologie]](https://static.fdocuments.in/doc/165x107/5f1d390fd3712d13be5332b8/anthropologie-causal-evidence-embedded-in-a-complex-downloaded-by-mpi-max-planck-institute.jpg)