Target Audience

Women, 30-45 years oldHigh Middle to Upper Class

Settled, Stable & Career Focused

ANTHROPOLOGIE: LIVE SIMPLY CAMPAIGNOur target audience is a group of women who are

driven and focused; Their wardrobe should reflect that.Simplicity is key.

KPI – Campaign Metrics:• 5 Month Campaign

• Spring to early Summertime : from March to July

• GOAL: to increase repeat buyers by 15%

BudgetOur total budget will be $500,000

36.00%

15.30%

30.00%

2.00%

16.70%Digital Campaign Prepara-tion ($180,000)Google AdWords ($76,500)Google Analytics Premium ($150,000)DIY workshops, Fashion Shows, and Special Event Promotions ($10,000)Extra Spending Money ($83,500)

The Catalog : • Famous Catalog has been

produced since 1998.• The core of the Anthropologie

brand • Attributed to a large share of its

followers and repeat buyers. • We need to create a catalog-

style Blog.

Tactics and Tools : Social

Tactics and Tools : Paid

The Breakdown:$500 a day

6K Clicks per day, 712K impressions per dayTotaling in $76,500 for the entire campaign

Helpful Articles• Anthropologie: We sp

end money on experience, Not Marketing

Sophisticated Sell

Anthropologie’s Fabulous Approach to Content Marketing

Conclusion• Anthropologie is a splurge brand, meaning that many women

make purchases at random, but not on a regular basis. Our goal with this campaign is to increase Anthropologie’s repeat buyers by 15% among women aged 35-40.

• The Anthropologie: Live Simply campaign will be a great campaign to empower women to feel comfortable in their own skin and in their everyday life.