American Bungalow Magazine Presentation

A Proposed Mobile App for

American Bungalow Magazine

u u u

By Andrew Cohen

For General Assembly UX11

Presented in class Feb. 13, 2014

Who Reads American Bungalow? v Average age: 49.5 v 54% female v 89% attended or graduated college v Average income: $112,000 v Mean income: $100,000 v 95% are homeowners v 64% contacted an ABM advertiser v 47% bought from an ABM advertiser

What Distinguishes ABM Readers? They are: • Educated and affluent • Homeowners, enthusiasts,

and housing professionals They include: • Seekers of trophy homes • And budget-minded young

home buyers

What Distinguishes ABM Readers? They have: • an eye for quality and style • an appreciation for craft • a sense of their homes’

historic significance They need: • information about bungalows • access to relevant resources • help with restoration work

Who Is ABM’s Audience?

Doug, 56, is an author and magazine editor whose specialty is architectural history, interior design, and gardening. He lives with his dog in a one-bedroom Manhattan apartment, but spends most weekends at his house — a bungalow, of course — in Asbury Park. Doug has an income of $124,000 a year and is comfortable with technology. He uses a iMac desktop for work, but also owns a Macbook, a recent iPad, and an older iPhone, all of which he brings with him when he travels for work.

Who Is ABM’s Audience?

Sandra, 29, is Phoenix video editor for corporate clients. Sandra has an eye for classic design and yearns to someday live in a classic Arts and Crafts home. Whenever she can, she’ll detour through the Willo section of town to admire the 1920s homes there, and she often checks the real estate section for homes for sale there, which she’ll sometimes show her boyfriend over breakfast. Sandra has an income of $45,000 a year. She uses an HP desktop at work but has her own Macbook Air, an iPad 2, a Kindle, and the latest iPhone.

The Common Thread: Insights About ABM’s Readership

v They are few in number, but maintain a

strong bond to the architecture they love, and the community that shares their passion.

v They are all esthetically minded, but

economically and geographically diverse.

v The world of American Bungalow—a quarterly—moves slowly, but sometimes readers want or need up-to-date, actionable information.

ABM’s Current Website

American Bungalow Home Page

Magazine

Inside Past Issues

Featured Ar2cles

Family Album

New & Noteworthy

Arts & Cra>s Profiles

David Rudd

Where to Buy

Writer's Guidelines

Order Back Issues

All About Bungalows

Registry

What Is a Bungalow?

What Style Is My Bungalow?

Blogs

Forums Community

Bungalows for Sale

Classifieds

Events��Calendar

Photo Albums

Bungalow Neighborhoods

Contact

Contact Us

Rates

Guidelines

Directory of Advertisers

Quick Upload

Challenge: Make the best

features of the ABM website

available to users on the go…

and then go beyond that.

A Mobile Presence for ABM

ABM App

Map App

Bungalows for Sale

Readers' Homes

Service Providers

Advertisers

Bungalow Guide

What Is a Bungalow?



Photo Albums

Events Calendar

About the Magazine

On the Web

Blog

Adver2sers

Contact Us

ABM App

Map App

Bungalows ��For Sale

Readers' Homes

Service Providers

HOME

Bungalow Guide

What Is a Bungalow?



HOME

News & Events

HOME

About the Magazine

On the Web

Blog

Contact Us

HOME

A Mobile Presence for ABM

ABM App

Map App

Bungalows for Sale

Readers' Homes

Service Providers

Advertisers

Bungalow Guide

What Is a Bungalow?



Photo Albums

Events Calendar

About the Magazine

On the Web

Blog

Adver2sers

Contact Us

Dynamic Content

Legacy Content

Website Content

ABM App

Map App


Readers' Homes

Service Providers

HOME

Bungalow Guide

What Is a Bungalow?



HOME

News & Events

HOME

About the Magazine

On the Web

Blog

Contact Us

HOME

Evolution of the Concept


SIMPLIFY

What Does It Do?

Offers mobile users information on nearby homes and resources v Shows houses for

sale in the vicinity

v Highlights local attractions

v Connects to ABM’s main website

American Bungalow Home Page

Magazine

Inside Past Issues

Featured Ar2cles

Family Album

New & Noteworthy

Arts & Cra>s Profiles

David Rudd

Where to Buy

Writer's Guidelines

Order Back Issues

All About Bungalows

Registry

What Is a Bungalow?


Blogs

Forums Community

Bungalows for Sale

Classifieds

Events��Calendar

Photo Albums


Contact

Contact Us

Rates

Guidelines

Directory of Advertisers

Quick Upload

ABM App

Map App


Readers' Homes

Service Providers

HOME

Bungalow Guide

What Is a Bungalow?



HOME

News & Events

HOME

About the Magazine

On the Web

Blog

Contact Us

HOME

Mobile Web

Consolidation = Improved Mobile Functionality

How Does It Help?

BUNGALOW GUIDE: A mobile information resource ported directly from the ABM website v What Is a Bungalow?

v What Style is My Bungalow?

v Bungalow Neighborhoods v Bungalow Photo Albums

Best New Feature: The Bungalow Map

Google Maps plus MLS.com = up-to-the-minute information on historic homes for sale in any area. Also displays map of ABM readers’ homes and providers of bungalow goods and services.

A flexible resource for exploring the world of bungalows, no matter when or where. Will show all single-family residences under 1,500 square feet built between 1890 and 1925 in any given area, along with asking price

Bungalow Map

(Dynamic)

Bungalow Guide (Text)

=

Pages ported from ABM

site

START PAGE (HOME)

News & Events

About the Magazine

Bunglalow Guide

Bungalow Map

Info ported from ABM

site

HOME Contact form

Link to ABM Website

Link to ABM Blog

Homes for Sale

Readers’ Homes

Service Providers HOME

HOME HOME

Display results from

Google Maps

Choose view

Want different view?

User Flows: How It All Fits Together

Same data:

3 different ways to

display and explore…

and find:

goods

and properties

services

All thanks to:

And they all lived

happily ever after.

The end

American Bungalow Magazine Presentation

Technology

Transcript of American Bungalow Magazine Presentation