ALPINA AND COLANTA

“TWO SUCCESSFUL COLOMBIAN COMPANIES”

ASTRID CAMILA RAMOS CUBILLOS

UNIVERSIDAD ECCI TECHNOLOGY PROGRAM IN

FOREIGN TRADE

ALPINA

ORIGIN

In 1945 was created the factory of Swiss chesse Göggel y Banzinger in Sopó after named Alpina.

In 1950 it was purchased the first industrial plant.

In 1985 It was adquired the all the shares of the Chamboursy and Passicol Companys.

In 1995 it starts the market with Venezuela, Ecuador and the United States.

In 2002 it was adquired all the shares of the Friesland Company

Begins construction of the first production plant of Alpina Foods in upstate New York.

IMAGES TAKEN FROMOFFICIAL SITE OF ALPINA

In 1964 was created the Coolechera cooperative after named Colanta in the Donmatias town

In 2002 they open three more pasteurizer plants.

In 1974 it was purchased the first pasteurizer plant.

In 1979 was built the concentrates and mineralized sales plant.

In the 80’s they began to establish warehouses in diferent sectors, today are more of 44 around Colombia.

In 1998 it was began to export to multiple countries in South America.In 1998 they began to sell meal products

COLANTA

IMAGES TAKEN FROMOFFICIAL SITE OF COLANTA

MISSIONTo be an innovative company,efficient and responsible that produces and sells dairy products of guaranteed quality through of a service culture and growth, as well as contributing to healthy food of its clients.(Official Site of Alpina)

ALPINA

To be a leader cooperative of agribusiness sector that make possible the development and comfort of the associated producers and workers, through a comprehensive and timely offering of products and services as the best option in the relation quality-price to satisfy customers needs in the national context with international projection. ( Official site of Colanta)

COLANTA

VISIONTo be a recognized company for his leadership competitiveness and innovation whose products and services will be the favorite choise of the colombian consumer with involvement in the Andean Community and presence in other markets. (Official Site of Alpina)

ALPINA

To be a highly commited cooperative with the internationalization of the production in the agribusiness sector and complementary activities for social and economic development of the partners and regions where they do management with innovative processes accomplishing the highest standards of quality, productivity and competitiveness to satisfy the needs of their customers in the national and international markets. (Official site of Colanta)

COLANTA

PRESIDENT

UNITED STATES VENEZUELA ECUADORCOLOMBIA

GENERAL MANAGER

GENERAL MANAGE

R

GENERAL

MANAGER

GENERAL

MANAGER

MARKETING

DIRECTOR

HUMAN RESOURC

ES DIRECTOR

LOGISTICS

DIRECTOR

ADMINISTRATIVE

DIRECTOR

EXECUTIVE

DIRECTOR

MARKETING

MANAGER

HUMAN RESOURC

ES MANAGER

EXECUTIVE

MANAGER

LOGISTICS

MANAGER

ADMINISTRATIVE

MANAGER

ORGANIGRAMALPINA

ASSEMBLY OF ASSOCIATES

SUPERVISORY BOARDTAX INSPECTION

BOARD OF DIRECTORS

EDUCATION COMMITTEE SPECIAL COMMITTEES

GENERAL MANAGEMENT

PLANNING PUBLIC RELATIONS INTERNAL CONTROL

ADMINISTRATIVE DIVISION OPERATING DIVISION TECHNICAL DIVISION

DEPARTMENTS ACCOUNTING

COSTS AND BUDGETSLEGAL

SYSTEMSSUPPLIES

DEPARTMENTS COOPERATIVE EDUCATION AND

PROMOTIONTECHNICAL ASSISTANCE

IMPROVEMENT AND QUALITY

DAIRY PLANTCOLLECTION CENTERS

MEATFERTILIZER PLANTS AND

CONCENTRATED

COLANTA

GOODS AND SERVICESMILK YOGURTS CHEESE

CREAM AND BUTTER CANDIES SOFT DRINKS

ALPINA

IMAGES TAKEN FROMOFFICIAL SITE OF ALPINA

COLANTA

FOOD GRAINS AND OTHERSOFT DRINKS AND OATS PET FOOD

IMAGES TAKEN FROM OFFICIAL SITE OF COLANTA

MILK YOGURTS CHEESE WINES AND OILS

CREAM AND BUTTER CANDIES MEAT

IMAGES TAKEN FROM OFFICIAL SITE OF COLANTA

EXPORTS

This company has operations in Colombia, Ecuador, and United States

and markets its products in the

Central American market.

ALPINA

In 2014 the economic

value generated in Ecuador was

74253 USD, in Venezuela is

47540 USD, in United States is 15090 USD

The value of the total exports in 2014 was

906228 USD

Export products made in the United States to Panama and the Caribbean

points as Puerto Rico, Dominican Republic, Jamaica, Aruba and Curacao

through the US trade agreements facilitate access to these markets

COLANTA

This company the leading exporter of dairy products in

Colombia

Exports powdered milk, evaporated

milk, cream, cheese, yogurt and caramel

among other products

In 2003 COLANTA exported 132 million liters of milk for 32000000 COP

Exports cheese, caramel, smoothies, superboom, milk powder, UHT milk to Venezuela, United States, Guatemala, Curacao and St Maarten.

ABROAD PROYECTIONALPIN

AThe company plans

consolidate its worldwide market meeting the needs

of consumers

Make better use of free trade agreements to open its market opportunities and recognition in other

countries.

Implement a strategic plan to promote and market research worldwide in order to expand

its milk segment, allowing the company to increase its

market.

Continue implementing the process model and structure

for their service areas aligned with its strategic objectives for growht and international

expansion

COLANTA

Continue to ensure the total milk

production to all its international

members, producers and continue to

export surplus milk.

Be able to export to more countries and be more competitive

Take advantage of free trade

agreements to strengthen rural

employment

Finish the problem of lack in fulfilling all the

requeriments for all product lines have

international certifications.

http://www.scielo.org.co/pdf/ring/n38/n38a13.pdf

http://es.slideshare.net/gustavoagudelo/alpina-22516635

http://wwwwmundoalpina.blogspot.com.co/2013/05/estrategias-de-apertura-internacional_28.html

http://www.cooperativacolanta.com/Portals/0/Documentos/InformacionInstitucional/organigrama_general_colanta.pdf

OFFICIAL SITE OF ALPINA http://www.alpina.com.co/quienes-somos/video-alpina/

OFFICIAL SITE OF COLANTA http://www.colanta.com.co/

SUMMARY FROM