Panel Discussion: The Role of Technology in Increasing Operational Efficiency and Reducing Operating Costs Moderator by: Dr John McCarthy, Cyber Research Fellow, Cranfield University UK Defence Academy & Vice President of Cyber Security, ServiceTec Global Services Panellists Include: Antoine Rostworowski, Director, Industry Relations, Aéroports de Montréal (ADM) Dr Dominic Walker, Product Manager, Northrop Grumman Airport Systems Dominic Nessi, Deputy Director & Chief Information Officer, Los Angeles World Airports (LAWA) John Jarrell, Head of Airport IT, Amadeus IT Group Doug Wilson, Account Manager, Convergint

Dom Nessi

Deputy Director/Chief Information Officer

Los Angeles World Airports

AIRPORT IT&T 2013 Copenhagen Airport o Denmark

“a personalized air travel process in which the traveler has control is crucial to the enhanced passenger experience of the future.”

LAX’s New Bradley Terminal

Social Media

Technology

Greater Demand

More Stress

convergence

Ticketing

Common Use Kiosks

Baggage Check-in

Flight Information Display

Boarding gates

Information kiosks Traditional

Airport Systems

Hi-speed networks

Wi-Fi

Cell coverage

Mobile devices Infrastructure Systems

Near-field communication

Digital activation

Wallet on a phone

Device tracking

Augmented reality

Internet of Everything (IoE) New

Technologies

Digital Kitchen

Blending the traditional passenger systems with new technology

Improving the experience by reducing stress

Reducing stress by putting the passenger more in control

Integrating the passenger

experience with the

systems

Interactivity between the passenger and the systems

Remove the one direction approach to passenger information

The LAX Approach

Moment Factory

Building new alliances between:

Airport

Airlines

Advertising/Media operator

Concessionaires

Wi-Fi and communication providers

The LAX Approach

Wi-Fi – robust band-width

Plentiful electrical outlets

Strong cell coverage

Ample telecom closets and data connection

Fiber, fiber and more fiber

Infrastructure needed

Interactive media features

at LAX

Putting the control in the passengers hands

and giving them an experience to

remember

Moment Factory

Branding the Most Misunderstood City in the World By Digital Kitchen

Travelers don’t seek spectacles from facilities but are very open to surprise and delight

Visions created in Barcelona, Bangkok and Seoul

Travelers observe the world not in discrete scenes but in surreal remixes of experiences, memories and poetic personal interpretations

The BUILDING IS THE BRAND

The LAX Approach

Branding the Most Misunderstood City in the World By Digital Kitchen

With the multi-screen storyboard feature, several scenes can play out at once in non-linear form, creating a dream-like experience that captures the magic and memory of world travel

The LAX Approach

Branding the Most Misunderstood City in the World By Digital Kitchen

The Destination Board features custom animated brand sequences for each destination city and generative art created from real flight data using our SITA AODB

The LAX Approach

By Digital Kitchen

• Blending flight information with the terminal journey • Integrating flight information, concessions, traversing

security • Increasing passenger convenience and shopping and

dining opportunities • Adding value to the passenger experience

Moment Factory

• Traversing customs from the Aircraft to the custom hall • Monitoring cell device movement through Wi-Fi • Using Video Analytics to find bottlenecks • Managing flow through use of flight information and

passenger counts • Provides wait times to passengers

• Efficient routing of foot traffic • Coupons and sales sent to mobile devices • Immediate purchasing through digital wallet • Automatic shipping to home or destination • Connected to mobile devices

Concessions

• Efficient routing of foot traffic • Coupons and sales sent to mobile devices • Ordering in advance • To go packaged for the trip • Connected to mobile devices

Dining

Digital Kitchen

Moment Factory

The LAWA Process – Moment Factory

FIDS on your mobile device – no worrying about getting the correct information

Personal way-finding plus wait times

Enhanced location features for dining and shopping

Communication from curbside to boarding for personal and business use

and

Taking the content with you

The future

…is now

Digital Kitchen

Custom airport app Flight information

Download media and art content

Wayfinding

Linked to Airline loyalty programs

Linked to airport loyalty programs

Wait times in security

Concession location Coupons

Paying

Delivery options

Dining locations Ordering

Paying

Delivery options

Ticketing

Baggage Information

The mobile device

From welcoming the passenger… Digital Kitchen

… adding to their relaxation while waiting …

Moment Factory

… through the journey down the concourse … Moment Factory

… to saying Good-Bye Digital Kitchen

Questions

Thank You

THE IEMS TEAM:

Moment Factory