Affinity Express Corporate Overview

© Affinity Express 2013

Advertising and Marketing Production


What We Do

© Affinity Express 2013 3

Affinity Express Services

24/6 Production Digital Services

• Display ads

• Website and landing pages

• Mobile websites

• Mobile ads

• Video ads

• Social media solutions

• HTML emails

• Apps

Print Services Editorial Services


Leveraging Affinity Express

Scale• Sell more clients and take on projects faster with Affinity Express capacity

Speed• Enjoy fast turn times

ROI • Create hundreds/thousands of versions for localized campaigns and one-

to-one marketing

• Reduce expenses by 60% and increase margins

Skills• Fill gaps in skills for mobile, social, video and more

Creative Pitches• Use Affinity Express to quickly develop comps and spec work at low costs


Why Affinity Express


Multi-Shore Business Model

Varied Inputand Workflows

24-Hour, SLA-DrivenProduction

CompletedDesigns

Customized solution design

Account management and professional services

Established processes and methodology

State-of-the-art technology

Client-based project coordination

Onshore account management

Offshore production

Affinity Express Philippines

Affinity Express India

Digital files

Ads

Websites/landing pages

Video

Social media

HTML email

Marketing communications

Pre-media/page assembly

Domain Knowledge

Implementation Expertise

Risk ReductionProcess

TransformationContinuous

Improvement


Commitment to Quality

All processes are documented Lean Six Sigma methodology drives the continuous

improvement process Every employee tracks key quality-related metrics Senior team members conduct “post-upload quality audit”

of completed orders


Inspiring Creativity

Designers are selected through recruitment tests and reviews of portfolios Designers are rated regularly on layout, color application, typography,

value addition, content categorization, etc., as well as client feedback Creative mentors groom designers quarterly to get to the required level of

design A library of books, annuals, magazines and online resources is maintained

on latest trends; films on design are shown once per month; and workshops are held with guest trainers to boost creativity

Best practices and creativity are benchmarked with U.S. and international design companies

Client stylebooks developed to define preferences, deliver consistency and support specific vertical markets


Improving Creativity

Designs can often be improved without starting over

The background was made more interesting using coffee beans

The ad is now more fun and different with the addition of picture frame to play off the headline better

The headline and copy were also enhanced

The offer now pops and becomes more relevant with the Shamrock shape


Proprietary Workflow Solutions

Order capture and integrity Status management Order delivery


On-Boarding Process


Business Continuity

Two production facilities Failover to alternate connections Two U.S. data centers Guaranteed 99.5% uptime


Competitive Differences

Leadership: first to provide large-scale creative services from an offshore location

Risk Reduction: multi-shore business model with business continuity programs to ensure uninterrupted service

Scale: more than 180,000 projects per month 24/6 SLA-Driven Production: projects delivered in 24 hours or less Customized Solutions: turnkey programs tailored to every client with

dedicated staffing Process-Driven Approach: established methodology for

implementation, production and continuous improvement Experience: years of managing 100+ full-time employee outsourcing

agreements Domain Knowledge: proven results for multi-media publishers,

marketing services companies, retailers/e-tailers and more


Company Information


Corporate Vision and Mission

Our Vision

To transform digital, print and editorial production and to enable business transformation for our clients

Our Mission

The most reliable multi-shore provider of high-volume marketing production which meets creative, technical and turn time expectations resulting in superior value to clients and their end customers


Solid Corporate Backing

Founded in 1834 and the oldest business house in the Philippines One of the largest conglomerates in the country with a combined market

capitalization of approximately $15 billion Holdings include Ayala Land, Bank of the Philippine Islands, Globe

Telecom, Manila Water, Integrated Microelectronics, Ayala International and LiveIt Investments, Ltd.

LiveIt Investments, Ltd., acquires or invests in existing U.S., Philippines, or India BPO companies that provide complex services, such as Affinity Express, Stream Global Services, Integreon and HRMall

See the Ayala Corp. annual report


Affinity Express

Largest global supplier dedicated to marketing production Multi-shore business model with headquarters in Chicago and

production centers in India and the Philippines Owned by LiveIt Investments, Ltd., the holding company for

Ayala Corporation’s investments in the BPO sector

2012 recognition

First marketing production BPO to make the Global Services 100 list and have been included three years in a row. Click here for more information.


Summary

Affinity Express offers a unique turnkey service for marketing production that will immediately make your company more profitable and productive. Plus, we make functions more responsive, efficient and cost-effective.

BenefitsDramatic cost savings and transfer from fixed to variable costsReliable turn timesHigh volumes and large capacityExperience with marketing and domain expertise in vertical marketsEstablished methodology and processesTechnology and workflow to support dramatic changePlatform to drive new revenue and greater share of customer spending

Let Affinity Express conduct a complete study on your requirements for volumes, turn times, workflow, and quality to create a custom proposal to demonstrate the specific benefits we can achieve for you.

Affinity Express Corporate Overview

Business

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