Affinity Express Digital Services

© Affinity Express 2013

Affinity Express Digital Services Overview

© Affinity Express 2013 2

Comprehensive Approach

2 Support Coordination

Ad operations Process mapping Trafficking Billing

reconciliation Analytics

1 Production

Digital DisplayMobileSitesSocialVideoPrint

3 Workflow

AESB 4.0 IDEA/JobTraQAbility to integrate

new marketing offerings

4 R&D

Emerging tacticsMobile/social and

emerging innovations

Advisory board

24/7 global account and technical support24/7 global account and technical support


Production Services

Display ads Mobile and tablet ads Websites and landing pages Copywriting Social media Emails Video production Support coordination


Display Ads

Rich media, Flash, animated GIF and static IAB-standard and non-standard sizes Delivery across multiple rich media formats (e.g., Pointroll, AdInterax,

DoubleClick Studio, Eyewonder, Mediamind, Unicast, etc.) Print to digital (bundled services)

• Pick-ups with changes

• Coordinated design reviews

24-hour standard and eight-hour rush turnaround times; unlimited scale


Mobile and Tablet Production

Full site planning, development, quality assurance and publishing across major device platforms

Compare in a web browser versus on a tablet or mobile: Affinity Express mobile sample

iPad Ads• Video

• Slideshow

• Static interstitial

• IAB standard

• Mobile Marketing Association standard

Sample: direct your iPad:

Affinity Express iPad ad


Websites and Web Presences

Complete websites with custom graphic design Landing pages featuring video and opt-ins Social media sharing, feeds and plug-ins Search engine optimization Reporting and analytics DIY simple editing interface or DIFM maintenance Site design, development, quality assurance and

publishing for sites and social networks

View the following websites:Site 1Site 2Site 3

View the following landing pages:Page 1Page 2


Copywriting

Copywriting services for: Websites and web presence Search engine optimization Social media campaigns Ads Daily deals (e.g., Groupon-type offerings) Proofing


Managed Social Marketing Services

Create and customize your Facebook page with contests, sweepstakes,

videos, custom forms and more

Default Timeline Page• Main profile page

About Page• Description of business and map (optional)

Gallery Page• Showcase advertiser and product photos

Service Page• List services offered

Contact Page• Includes map and custom contact form


Managed Social Marketing Services

Facebook packages includes several additional

page options:

Coupon page Featured products page YouTube and other video channels Blog/RSS feeds Sweepstakes Promotions Voting “Like” drives Support desk pages


Mobile Website and Landing Page Services

Full site planning, development, quality assurance and publishing

to support all major mobile devices

Click to call Social sharing Mobile analytics QR codes Redirect code Mobile optimization Click to pay Custom domain/URL Mobile SEO Contact form M-commerce


Email Production

Inputs: • Briefs or comps

Outputs:• Coding: HTML, tracking

tags or personalization engine tags, etc.

• Image cutting and optimization

• Versioning

• Quality control

Traffic and ad ops• Sending to clients for

pickup or traffic to programs

Cloud image hosting• Images can be cloud

hosted for rapid delivery


Post-production and editing Voice-over, music and effects Hosting (Roadmap—TBD) Videographers (Roadmap—TBD) Script-writing (Roadmap—TBD)

Video Montage Production


Support Coordination

Leverage Affinity Express support coordinators for a variety of support tasks and services

Choose from several flexible business models in a combination that suits your needs

Offshore Onshore U.S.Onsite Client

LocationPricing per Product

Pool of offshore resources

Ad trafficking

Digital fulfillment

Order entry

Production coordination

Reporting

Pool of onshore resourcesthat work throughout the U.S.

Customer interaction

Digital fulfillment

Advertising order entry and data collection

Production coordination

Local talent hired to workat client's location

Client interaction

Digital fulfillment

Advanced order entry and data collection

Ability to work within client system(s) and networks

Support coordinator pricing built into digital product

Digital fulfillment

Advanced order entry and data collection


Ad Operations Support

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* * *

Comprehensive solution from start to finish: creative, trafficking, campaign management, reporting and billing

Trafficking of digital orders on a variety of platforms


Quality Control and Quality Assurance

Two separate processes to ensure that your work meets the highest quality standards

Pre-validation process complements quality control and quality assurance to verify that our team has everything they need in your order to deliver on time

Quality Control• Was the order complete?

• Were all instructions followed?

• Did we get it right?

Quality Assurance• Is the output up to professional industry standards?

• Is the graphic quality as high as possible?

• Does the deliverable meet the clients quality standards?

Affinity Express Digital Services

Documents

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