© Affinity Express 2013 Affinity Express ING Pre-Press & Consolidated Workflows Panel.

© Affinity Express 2013

Affinity Express

ING Pre-Press & Consolidated Workflows Panel

© Affinity Express 2013 2

Who We Are

Largest global technology-driven advertising and marketing services provider• 230,000 jobs per month

• nearly 2000 employees

• two production platforms India & Philippines for Business Continuity & hosting in two Chicago data centers for Disaster Recovery

Serving top 5 of U.S. media companies, 75% of Canada’s media industry and UK’s largest print media company

Focused on high growth traditional media and digital sectors Owned by Manila based 160 year old $8bn Ayala Corporation


Resource Allocation: Industrial Engineered Case Study

Lesson - Must focus on the entire workflow to maximize efficiencies

Complete Work Orders Manage Materials Link Materials to Orders Layout Traffic

Plan Design Proofread Internally

Proof Approve Ads Process Client Supplied Traffic to Pagination

Design Prep35%-40% effort

Ad Production30%-35% effort

Post Design25%-35% effort

One System/Web Based

End to End Production Process


Transition – this is what makes outsourced production successful

Or the reverse is true – it is difficult to recover from a poor transition


No integration—users book orders, receive final files via FTP site

Little commitment Smaller savings Lower startup costs

Complete integration—booking and pagination systems; clients use service bureau workflow

Drive centralization and standardization

Affinity Express works in client legacy systems and processes

Less disruptive Limited savings

Install 1 day 12 + ? Weeks 12 weeks

AE 4.1

Range of Outsourcing Solutions


Transition is about having predictable outcomes – works the same way every time

Critical:

• Local leadership to support the project in addition to corporate mgmt – it must be obvious to local employees there is no room for failure – make someone local have clear visibility to project and tie outcomes to their success

• Change management is provided by the outsourcer• Cannot be performed by one person or one set of skill sets• Outsourcer provides US based Onsite Newspaper domain

experts– Professional Project Management– Print/Online Systems Experts to Setup Workflow Integration– Sales and Production Trainers – Production Platform Representative


Change Agent

New Customer Implementation Process -12 WeeksAE has installed at 87 separate sites – late once

12 man weeks on site

Systems integration Migration of Advertiser Style Guides to Production End to end testing Parallel Production Training Production & Sales Production Ramp Review – Lessons Learned


Thoughts on speed of transition based on size or complexity

Probably do not want to move more than 20 to 30 FTE’s per month

Multiple sites can have cross-over during system integration steps – so can run concurrent transitions to compress overall project

Better to appoint one executive in charge across all locations with a corporate production manager to ensure:• Similar processes across all sites

• Measurement/benchmarking is instituted

• Use of sophisticated software is optimized

• Best practices are shared

Ratio of traffickers to artists range from – 6:1 to 10:1


Affinity Express Experience WithIndustry Leader in Transformation


Affinity Express & Digital First Media Timeline – typically starts with print & movesto all forms of production & related tasks

IDEA and display ad and rich mediaproduction

iPad ads,HTML5 AESB

sites 6,7 hub 4

Video

Directory listings,daily deals

Sales support,copywriting

Sign initial AESB production agreement Digital First

Media MNG expansion

Mobile Ad

operations

AESB hub 1goes live

AESB site 2 hub 1

AESB site 3 hub 2

AESB site 5hub 1

Facebook creative, tabs

Q2 2011

Q3 2010

Q4 2010

Q1 2011

PMO for editorialservices AESB

site 4 hub 3

Q3 2011

Q4 201

1

Q1 2012

Q2 2012

First 3 years digital revenue grew 81% versus industry average of 10%

with large reductions in cost


Thank you

© Affinity Express 2013 Affinity Express ING Pre-Press & Consolidated Workflows Panel.

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