ADVANCED LINKEDIN TECHNIQUES

More than just an Online Resume

LESSONS LEARNED

1. Not Updated Frequently Enough

2. Too many skills (LinkedIn Allows up to 50!)

• Now I have the primary 10 I want people to focus on

3. Doesn’t point in one direction

• Again too much. Publishing , journalism, and library stuff too. Now

it’s just Libraries and social.

4. Namely, my brand was inconsistent and not yet built

BRANDING YOURSELF

YOUR PROFILE

Headlines – Your header is not just your job

title. It’s how employers are going to find you.

Words in your headline optimize you in the

employer’s search for candidates (like SEO).

It’s important that you use keywords which are

relevant to the type of position you’re looking

for.

Summary – Probably the next most important

part of your profile. Your summary also helps

with SEO (though more organically) so it’s

important to include terms you would like to be

associated with in your text.

Skills – As mentioned before, you can input up

to 50 of these, but it’s recommended not to

have more than 10-20. Otherwise it is

overwhelming for employers and it is hard to

know what your focus is. You want the most

relevant skills toward the top. The more people

endorse you, again the higher your search

ranking.

YOUR PROFILE (CONT.)Old Header:• Not good for SEO

Old Summary:• Not Focused Enough

YOUR CONNECTIONS

Endorsements - Of course you want to try for as many of these as possible. Visiting other people’s profiles and endorsing them is often a good way to get people to endorse you back.

Recommendations – Go to Privacy & Settings. You may be prompted to sign in. Under the Helpful Links section, select Manage your recommendations. Click the Ask for recommendations tab at the top of the page. Follow the prompts to request the recommendation. Click Send.

Groups – This is where the real power of LinkedIn comes in to play. Group allow you to participate in discussions with other people in your industry. This is a good opportunity to find out about new trends and operations, but also to spread advertise yourself and your accomplishments. Even become a thought leader.

POSTING

Comments – When interacting with groups, as mentioned above, it is important that you post comments on discussions or posts from your connections. Make sure these comments are thoughtful and helpful to the discussion. (Comments generate 4x as many profile views)

Statuses – Just like many other social media, LinkedIn has a status feature. Statuses show up in the home feed of LinkedIn users. However, unlike most social media, statuses on LinkedIn are not simply what you’re doing that second (unless it’s work related and amazing!) or what you’re having for lunch. They usually come in the form of a link to an outside article and your brief interpretation. People can then comment on that and start discussions.

Blog Posts – Sometimes, linking to an outside source just isn’t enough. You need to post something of your accomplishments. Well LinkedIn has a blogging feature to allow for just that. Enjoy!

HOW DO I ACCOMPLISH ALL OF THIS!

Work on it a little every day.

If that isn’t specific enough, you

can stick to this formula created by

Lily Zhang in What You Should Be

Doing on LinkedIn Every Month,

Week, and Day (see sources at the

end).

Day – Interact with your

NewsFeed. Comment, like

etc. other’s content.

Week – Post statuses,

Articles (Industry Relevant) or

Blog Posts. Also, attempt to

add new contacts.

Month - Update your profile,

participate in groups, reach

out to old contacts.

OTHER COOL FEATURES

LinkedIn Insights -

https://www.linkedin.com/wvmx/profile?trk=hyr

See who’s viewed your profile, where they are

located, what company they’re from.

See which actions you did caused which views

Youniversity - https://www.linkedin.com/edu/

Field of Study Explorer -

https://www.linkedin.com/edu/fos?id=100583

University insights -

https://www.linkedin.com/edu/rankings/us

SOURCES

Lynda.com:

Up and Running with LinkedIn –

http://www.lynda.com/LinkedIn-tutorials/Up-Running-LinkedIn/164460-2.html

LinkedInSights.com

TheMuse.com:

The 31 Best LinkedIn Profile Tips for Job Seekers:

https://www.themuse.com/advice/the-31-best-linkedin-profile-tips-for-job-seekers

What You Should Be Doing on LinkedIn Every Month, Week, and Day

https://www.themuse.com/advice/what-you-should-be-doing-on-linkedin-every-month-week-and-day

4 Key Elements of a Killer LinkedIn Summary

https://www.themuse.com/advice/4-key-elements-of-a-killer-linkedin-summary

5 Ways to Get the Most Out of LinkedIn Groups

https://www.themuse.com/advice/5-ways-to-get-the-most-out-of-linkedin-groups