LinkedIn Marketing - The White, Grey, and Black Techniques

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[email protected] | www.GNGF.com LI: in/jabezlebret | @jabezlebret

description

This session covers the LinkedIn Content / Publishing Network, profiles, groups, blackhat hacks, and some middle of the road techniques.

Transcript of LinkedIn Marketing - The White, Grey, and Black Techniques

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[email protected] | www.GNGF.comLI: in/jabezlebret | @jabezlebret

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2015

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@JabezLeBret

LINKEDIN

Profile Highlights:

Headline – Benefits based statements

Posts – Looks like you’re busy

Picture – Stay professional

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YOUR PICTURE MATTERS

@JABEZLeBRE@JabezLeBret

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@JabezLeBret

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@JabezLeBret

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@JabezLeBret

LI – Content Publishing Platform

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@JabezLeBret

LI – Hates Dup Content

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@JabezLeBret

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@JabezLeBret

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@JabezLeBret

User has:2,300 followersOver 30 Articles90% + are Dup (blog)

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@JabezLeBret

168 Views

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1,670 Views

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@JabezLeBret

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@JabezLeBret

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@JabezLeBret

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@JabezLeBret

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ContentAll Posts Show Notifications

Does Not = Views

Shares Are Crucial

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@JabezLeBret

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@JabezLeBret

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Pages Views Up 400%

Followers Skyrocket

Shares Off the Charts

Google Indexing Sucks

Timing & Topic Key

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@JabezLeBret

What To Write1,000+ Words Look at Popular List:Business AdviceCareer AdvicePersonal ImprovementCompany GrowthMarketingLeadershipGoal = 3.8K Views +

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@gngfoun

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9 of 57 Comments Mine

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LINKEDINhttp://bit.ly/1xfzjJ1 Joe Youngblood

Ask For HelpCareer AnnounceHumor GraphicAdvice Text Graphic New Job

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@JabezLeBret

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• Coattail Popular Articles• Join Groups to Email People• Post Ad on FB to Drive Views• Article Headline Copy…copy• Update Work History• Send Contact Link to ReDirect

page on your website

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@JabezLeBret

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@JabezLeBret

WARNING: What you are about to hear are techniques that will absolutely get you banned from LinkedIn…if you get caught. Personally I’ve never tried any of these techniques, but this is how I would go about gaming the network to get results.

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@seanthinks

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@seanthinks

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LINKEDINReal Picture (not a hot chick)More than one companyRecommendations 150+ Connections (purchased)Contact Links Fake Twitter Account Join GroupsSend Mail through Groups

@seanthinks

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@seanthinks

Change Popular Story

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@seanthinks

High Jacking Groups:Pay Fiverr – spam discussionsOffer to ModerateOffer to be AdminKick Out OwnerSpam ListAlt: Find groups that have died

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[email protected] | www.GNGF.comLI: in/jabezlebret | @jabezlebret