AdTech as SMAC for Smart Digital Enterprise - FPT Techday 2014

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http://dinhledat.com/tag/fpt-2014/ Công nghệ AdTech như một nền tảng SMAC (Social-Mobile-Analytics-Cloud) cho doanh nghiệp Số thông minh thời kỳ kỷ nguyên Số 2014-2020. Công nghệ AdTech đóng vai trò tối quan trọng trong các dịch vụ Số Internet khi sức mạnh xử lý và kho dữ liệu cho phép AdTech khai thác tối đa thông tin về khách hàng. AdTech sẽ là nền tảng chủ lực của doanh nghiệp Số để cung cấp dịnh vụ thông minh. AdTech want to manage the unmanageable! As data is generated and multiplied at ferocious rates, better Big Data analytics tools are needed to extract relevant pieces and refine them. While others drown in a sea of irrelevant information, enterprise swim right through and gain a competitive advantage. AdTech platform is the Extraordinary Insight Engine (EIE), a cloud-based service utilizing all the benefits that big data analysis can offer, independent of device. Internal data, user-aggregated data, external data and predictive algorithms – all to help enterprise and digital business understand they customer and audience. AdTech mission is to help enterprise gain a competitive advantage on business, make services smarter, internet business grow audience, page views and advertising income. AdTech is all about Customer insights = Right message, Right people, Right time, Right price.