Adtech Analytic

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ADTECH Analytics for Publishers, Ad Networks, Agencies and Advertisers

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Transcript of Adtech Analytic

Page 1: Adtech Analytic

ADTECH Analytics

for Publishers, Ad Networks,

Agencies and Advertisers

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Need for sophisticated, quality data analysis

§ To provide efficient conversion of available

data into useful information

§ To explore the interrelationship of data through

Introduction

ADTECH Analytics

§ To explore the interrelationship of data through

an interactive multi dimensional model

§ To improve business performance through data analysis

Need for Business Intelligence tool

§ To provide data visualization, interactivity and ad hoc analysis

§ To support better business decision-making

Fulfilling the Need – ADTECH Analytics tool

§ Enables the comprehensive exploration of data relationships and the considerable

advantages of a BI tool

§ Empowers users to be independent through a self-service analytics solution

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Provides immediate access to customer data with powerful, easy-to-use analytical application

Integrates data in multiple, unique ways to achieve new consolidated findings

ADTECH Analytics – Purpose

More in-depth analysis of data

consolidated findings

Provides historical, current and predictive views of business operations

Gives a comprehensive view of business, allowing customers to make better decisions

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ADTECH Analytics – Self-Service Data Model

Exploring data

Query/view and analyze data without limits

Explore and drill Explore and drill down to data of interest

Study data through statistical analysis to understand historical patterns with an eye to predicting and improving future performance

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Data is presented in an accurate, clear, concise and effective manner offered through a visual analytics approach

From a high level chart, drill down, zoom into details for any specified segment

ADTECH Analytics – Visual Analytics

Presenting data

specified segment

Multi-dimensional data is easily explored by moving from one level of detail to the next

Sub-levels are only limited by the granularity of the data

Data will be presented in new formats that enable efficient data analysis

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Executive Management

§ Decision makers need an "easy-to-use" tool that is attractive to them

ADTECH Analytics – Target Audience

Who is the audience?

Marketing/Sales Managers

§ Information can be used for future sales/ marketing decisions

Ad Operation Team

§ Traffic Managers can easily query data they are interested

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ADTECH Analytics

Analytics Dashboard

On the Analytics dashboard, you see the six most important events for the top entities for the top entities in your network.

Each event contains entities and values and a graph that visualizes the most important information.

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ADTECH Analytics

Navigation from high-level aggregates to individual records

Provides statistics on

Analytics Dashboard

Provides statistics on

§ Revenue, Impressions, Clicks, eCPM, CPM and CPC

§ Campaign-, Customer-, Advertiser-, Website-, Page and Placement-level

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Interesting use cases

ADTECH Analytics

Impressions per campaign type and date

Top 10 Advertiser by Impressionsby Impressions

Top 10 Websites by Impressions

Top 10 Sales Person by Revenue

Top 10 Campaigns by Impressions / Revenue

Top 10 Customers by Impressions

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All Campaigns in network can be analyzed through a variety of

ADTECH Analytics

Campaign Analytics

a variety of parameters

§ (e.g. Revenue, Impressions, CTR, eCPM)

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Selected entities appear in blue

Assigned entities appear in white

ADTECH Analytics

Campaign Analytics

appear in white

Not assigned entities appear in grey

All tables and graphs update themselves based on the selection

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All websites in network can be analyzed by a variety of parameters

ADTECH Analytics

Website Analytics

parameters

§ (e.g. Revenue, Impressions, eCPM)

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Select website or page - assigned pages will be listed with the relevant information

ADTECH Analytics

Website Analytics

information (e.g.Revenue, Impressions, eCPM)

Drill-down into the data as needed

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Two different time periods can be compared in regards to generated revenue

ADTECH Analytics

Compared Periods

generated revenue

A tachometer visually displays the tendency

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Revenue can be simulated by changing the factors Clicks, Impressions, CPM and CPC

ADTECH Analytics

Simulation

Graph visually displays real revenue versus simulated revenue

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ADTECH Analytics

Interaction of the tabs

§ Select data within one tab (e.g. Campaign Analytics)

§ Data in the other tabs (e.g. Website Analytics) will be updated based on selected entities

Bookmark function

Further features

Bookmark function

§ Specific selection can be bookmarked and shared with other users

Select peaks within a graph and zoom into the data

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In-depth insights into ad campaign performance to maximize effectiveness

§ Links and correlates individual campaign parameters together

§ Allows the relations of data to sales trends

§ Enables information to be recycled back into system to improve ongoing performance

Comprehensive analysis of all ad server data relevant to campaign roll-out

ADTECH Analytics – Advantages

The business intelligence tool in ad serving

Comprehensive analysis of all ad server data relevant to campaign roll-out and sales trends

§ Integrated into the ADTECH ad server user interface as an add-on feature

§ Provides detailed insights into the delivery and performance of ad campaigns, ad placements and

banner sizes within a time period of two years

§ Expands focus from single parameters - link and correlate all report data together

Greater transparency to your ad management business

§ Analyzing past, monitoring current and planning future campaigns

§ Perfect for documenting sales trends, executing back-simulations and optimizing revenue

More cost efficient than buying a separate BI software

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Publishers

§ Highlight any unused potential in the range of marketing services

Ad Networks

§ Track the delivery of ad impressions and level of usage throughout their network

ADTECH Analytics – Use Cases

Application for all business models in ad serving

§ Track the delivery of ad impressions and level of usage throughout their network

§ Monitor performance of each individual websites in the portfolio

Agencies/Advertisers

§ Analyze the performance of campaigns to achieve the best results and click rates

§ Optimize campaign management and conversion rates

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ADTECH · Holden House, 3rd Floor · 57 Rathbone Place · London, W1T 1JU · United Kingdom

Phone: +44 20 7291-4900 · Fax: +44 20 7291-4950 · www.adtech.com · [email protected] · An AOL Company