Adtech Analytic
description
Transcript of Adtech Analytic
ADTECH Analytics
for Publishers, Ad Networks,
Agencies and Advertisers
Need for sophisticated, quality data analysis
§ To provide efficient conversion of available
data into useful information
§ To explore the interrelationship of data through
Introduction
ADTECH Analytics
§ To explore the interrelationship of data through
an interactive multi dimensional model
§ To improve business performance through data analysis
Need for Business Intelligence tool
§ To provide data visualization, interactivity and ad hoc analysis
§ To support better business decision-making
Fulfilling the Need – ADTECH Analytics tool
§ Enables the comprehensive exploration of data relationships and the considerable
advantages of a BI tool
§ Empowers users to be independent through a self-service analytics solution
Provides immediate access to customer data with powerful, easy-to-use analytical application
Integrates data in multiple, unique ways to achieve new consolidated findings
ADTECH Analytics – Purpose
More in-depth analysis of data
consolidated findings
Provides historical, current and predictive views of business operations
Gives a comprehensive view of business, allowing customers to make better decisions
ADTECH Analytics – Self-Service Data Model
Exploring data
Query/view and analyze data without limits
Explore and drill Explore and drill down to data of interest
Study data through statistical analysis to understand historical patterns with an eye to predicting and improving future performance
Data is presented in an accurate, clear, concise and effective manner offered through a visual analytics approach
From a high level chart, drill down, zoom into details for any specified segment
ADTECH Analytics – Visual Analytics
Presenting data
specified segment
Multi-dimensional data is easily explored by moving from one level of detail to the next
Sub-levels are only limited by the granularity of the data
Data will be presented in new formats that enable efficient data analysis
Executive Management
§ Decision makers need an "easy-to-use" tool that is attractive to them
ADTECH Analytics – Target Audience
Who is the audience?
Marketing/Sales Managers
§ Information can be used for future sales/ marketing decisions
Ad Operation Team
§ Traffic Managers can easily query data they are interested
ADTECH Analytics
Analytics Dashboard
On the Analytics dashboard, you see the six most important events for the top entities for the top entities in your network.
Each event contains entities and values and a graph that visualizes the most important information.
ADTECH Analytics
Navigation from high-level aggregates to individual records
Provides statistics on
Analytics Dashboard
Provides statistics on
§ Revenue, Impressions, Clicks, eCPM, CPM and CPC
§ Campaign-, Customer-, Advertiser-, Website-, Page and Placement-level
Interesting use cases
ADTECH Analytics
Impressions per campaign type and date
Top 10 Advertiser by Impressionsby Impressions
Top 10 Websites by Impressions
Top 10 Sales Person by Revenue
Top 10 Campaigns by Impressions / Revenue
Top 10 Customers by Impressions
All Campaigns in network can be analyzed through a variety of
ADTECH Analytics
Campaign Analytics
a variety of parameters
§ (e.g. Revenue, Impressions, CTR, eCPM)
Selected entities appear in blue
Assigned entities appear in white
ADTECH Analytics
Campaign Analytics
appear in white
Not assigned entities appear in grey
All tables and graphs update themselves based on the selection
All websites in network can be analyzed by a variety of parameters
ADTECH Analytics
Website Analytics
parameters
§ (e.g. Revenue, Impressions, eCPM)
Select website or page - assigned pages will be listed with the relevant information
ADTECH Analytics
Website Analytics
information (e.g.Revenue, Impressions, eCPM)
Drill-down into the data as needed
Two different time periods can be compared in regards to generated revenue
ADTECH Analytics
Compared Periods
generated revenue
A tachometer visually displays the tendency
Revenue can be simulated by changing the factors Clicks, Impressions, CPM and CPC
ADTECH Analytics
Simulation
Graph visually displays real revenue versus simulated revenue
ADTECH Analytics
Interaction of the tabs
§ Select data within one tab (e.g. Campaign Analytics)
§ Data in the other tabs (e.g. Website Analytics) will be updated based on selected entities
Bookmark function
Further features
Bookmark function
§ Specific selection can be bookmarked and shared with other users
Select peaks within a graph and zoom into the data
In-depth insights into ad campaign performance to maximize effectiveness
§ Links and correlates individual campaign parameters together
§ Allows the relations of data to sales trends
§ Enables information to be recycled back into system to improve ongoing performance
Comprehensive analysis of all ad server data relevant to campaign roll-out
ADTECH Analytics – Advantages
The business intelligence tool in ad serving
Comprehensive analysis of all ad server data relevant to campaign roll-out and sales trends
§ Integrated into the ADTECH ad server user interface as an add-on feature
§ Provides detailed insights into the delivery and performance of ad campaigns, ad placements and
banner sizes within a time period of two years
§ Expands focus from single parameters - link and correlate all report data together
Greater transparency to your ad management business
§ Analyzing past, monitoring current and planning future campaigns
§ Perfect for documenting sales trends, executing back-simulations and optimizing revenue
More cost efficient than buying a separate BI software
Publishers
§ Highlight any unused potential in the range of marketing services
Ad Networks
§ Track the delivery of ad impressions and level of usage throughout their network
ADTECH Analytics – Use Cases
Application for all business models in ad serving
§ Track the delivery of ad impressions and level of usage throughout their network
§ Monitor performance of each individual websites in the portfolio
Agencies/Advertisers
§ Analyze the performance of campaigns to achieve the best results and click rates
§ Optimize campaign management and conversion rates
ADTECH · Holden House, 3rd Floor · 57 Rathbone Place · London, W1T 1JU · United Kingdom
Phone: +44 20 7291-4900 · Fax: +44 20 7291-4950 · www.adtech.com · [email protected] · An AOL Company