Ad:Tech 2012 - The Evolution of Digital Media by Satyan Gajwani
96
Satyan Gajwani @satyangajwani
-
Upload
effect-works -
Category
Technology
-
view
106 -
download
1
description
Transcript of Ad:Tech 2012 - The Evolution of Digital Media by Satyan Gajwani
Satyan Gajwani @satyangajwani
Navigate to find the music you want. Save favorites and playlists
See what your friends are listening to right now
Pick one song and get a custom radio station based on that song
Navigate to find the music you want. Save favorites and playlists
See what your friends are listening to right now
Pick one song and get a custom radio station based on that song
Navigate to find the music you want. Save favorites and playlists
See what your friends are listening to right now
Pick one song and get a custom radio station based on that song
0
1000
2000
3000
4000
Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct ‘11
gaana.com raaga.com saavn.com dhingana.com created 21-Feb-2012
©
6.7% internet
penetration 4th largest
video market
Super premium content
Increase over previous year 33%
New benchmark in online viewership of 5 million page views for the final match
Super premium content
Coming soon…
2011
Consolidate
Perform
2012
Transactions daily
INR ASP
Profitability Margin
Growth of niche verticals
Offline to Online
0
1250
2500
3750
5000
Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan ‘12
Indiatimes Shopping flipkart.com homeshop18.cominfibeam.com fashionandyou.com letsbuy.com
created 22-Feb-2012
©
Market Place Model
+ New Technology Platform
2
8 by end of 2012
Enable offline brands to come online
0
3750
7500
11250
15000
Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ‘11
timesofindia.com ndtv.com hindustantimes.com ibnlive.comdnaindia.com the hindu.com indianexpress.com
created 20-Feb-2012
©
00:00
Website Ticker
Tweet
FB Update
00:05
First cut story on web
On WAP
On Apps
00:08
Back-linking from network
SpeedNews Stream
Studying Trends
00:12
Articles added
Topic Pages Activated
00:25
News distributed across aggregators
iBeat
Heat Maps Layouts
iBeat
Heatmap
Layouts
Layouts
Layouts
Point of origin
Point of origin
Geography
Interests
0
1500
3000
4500
6000
Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ‘11
economictimes.com livemint.com thehindubusinessline.comfinancialexpress.com business-standard.com
created 20-Feb-2012
©
Comments Reactions
Facebook impressions
For January 2012
123
Points
Badges
Privileges
Gifts
Movies
Concerts
123
Points
Badges
Privileges
Gifts
Movies
Concerts
123
Points
Badges
Privileges
Intrapreneurs
Empowerment
Ownership
Euphoric Run Gerlos
Lasleen Kaur Blogspot
Photo Extremist Kyknoord Tpmartins Schtumple
TexasEagle WirralWater
Mr Wright TheQSpeaks Official PSDs
Adactio Jaume D'Urgell Jason-Morrison
Roland Urbanek Allerleirau Hani Amir Mike Leitz
Lucy Crosbie Valkyrieh116
Cannabisculture 401K
Alan Cleaver_2000 Charis Halderman
