Applying Game Mechanics to

SharePoint Experiences

Points and AchievementsDeliver achievements and instant feedback for users who perform valued behaviors

LevelsElevate user rank, status and expertise

LeaderboardsSurface key people & behaviors and achievements with activity streams

GAME MECHANICS

“By 2014, 80 percent of current gamified applications will fail to meet business

objectives primarily because of poor design.

Organizations are simply counting points, slapping meaningless badges on activities and creating gamified applications that are simply

not engaging for the target audience.” 

Gartner Research, 2012

Socially Valued

Successful Smart

Structured

Intrinsic

RewardedExtrinsic

DESIGNING FOR HUMAN MOTIVATIONSmart gamification taps into key human motivators, helping your customers feel…

Recognition and Positive FeedbackDeliver achievements and instant feedback for users who perform valued behaviors

Learning and ImprovingElevate user rank, status and expertise

Social Reputation and StatusSurface key people & behaviors and achievements with activity streams

MOTIVATION MECHANICS

MOTIVATING COLLABORATION

Login Once Per Day

Reward quality contributions and surface subject matter expertise

Visit Group Site

View Site Landing Page

Edit Content

Rate Content

Comment on Content

Tag Content

Your Content is Liked

Your Content is Highly Rated

+20 pts

MOTIVATING LEARNINGSurface activity, experience and growing expertise

MOTIVATING COMPLIANCECompel proper document or records management

MOTIVATING COMPLIANCECompel proper document or records management

CONTRIBUTIONS RETENTION

Idea Submissions

100%

REAL RESULTSFrom World-Class Companies

Questions answered

Ratings and votes

Weekly Return

36% 47% 58% 40%

EXPERTISE

Docs Created

100%21%Daily Return

50%

Profile views

20%