AdForum Case Studies of the Month of September 2013
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Discover our selection of advertising media cases for September 2013: the best of creativity in communications operations worldwide.
Transcript of AdForum Case Studies of the Month of September 2013
SEPTEMBER 2013
ABOUT
SEPTEMBER 2013
creative trends
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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site
Approximately 1.000 of the latest and greatest ads added each month from around the globe
Analyze creative trends, view and monitor the competition, get inspired
Creative library with 150.000 pieces of creative work (all media types)
BrandsCoca-Cola Toyota Ray-Ban Geox Blikkiesdorp4Hope
Business SectorsBeveragesCorporate CommunicationAccessoriesAutomotiveFootwearPublic Interest Media/Channels
Outdoor/AmbientDigitalInteractivePromotion
This month, discover the following…
SEPTEMBER 2013
AgenciesGefen Team, IsraelDraftfcb South AfricaDDB, BelgiumSMFBY&R, South Africa
BEVERAGES/CORPORATE COMMUNICATION
After your bottles, Coca-cola personalize now your environment
In Israel, share your road with Coke
With the recent “Share your Coke” campaign where anyone can have a customized Coca-Cola bottle or can with his name on it, Gefen Team has decided to go even a step further in Israel. They created a personalized road that greeted Coke’s consumers as they approached it, in the same personalized way consumers found their names on Coca-Cola bottles or cans...
SEPTEMBER 2013
BEVERAGES/CORPORATE COMMUNICATION
In Israel, share your road with Coke
SEPTEMBER 2013
Click on the picture to watch the complete case
ACCESSORIES
Ray-Ban promotes a new range of colored polarized glasses
DDB is responsible for a transportation campaign in all major Belgian cities for Ray-Ban. Trams have been redesigned into "Ray-Ban Test-Drive Trams". On the outside, a black covering with a huge Ray-ban logo and in the inside, a range a colored filters on the windows enables you to discover Brussels, Antwerp (etc) through different Ray-Ban color lenses…
Re-view your city with a new eye
SEPTEMBER 2013
ACCESSORIES
Re-view your city with a new eye
SEPTEMBER 2013
Click on the picture to watch the complete case
AUTOMOTIVE
The website you can experience outside.
RAV4: a real-life adventure
As potential Toyota RAV4 buyers are outdoor types who love hiking, cycling and running, the auto maker and its agency DraftFCB South Africa offered them a unique outdoor digital experience. On a mountain-biking track at Bryanston Cycle Park, they could ride on a real world, scaled-up version of the RAV4 website...
SEPTEMBER 2013
AUTOMOTIVE
RAV4: a real-life adventure
SEPTEMBER 2013
Click on the picture to watch the complete case
How far would you go to get shoes?
Geox: Who dares wins.
Footwear brand GEOX is promoting its Formula 1 sponsorship with a competition in which participants must overcome their fear to win shoes. Contestants are offered 20 pairs of shoes if they can survive one lap with racing drivers Sebastian Vettel or Mark Webber, from the Infiniti Red Bull Racing team, without screaming or throwing up. Each time they show signs of losing their nerve, they lose one pair of shoes…
FOOTWEAR
SEPTEMBER 2013
Geox: Who dares wins.
FOOTWEAR
SEPTEMBER 2013
Click on the picture to watch the complete case
Encourage kids to wash their hands through a little incentive
Hope Soap: an initiative to combat hygiene crisis
Blikkiesdorp is one of the most disadvantaged areas of Cape Town. Due to a lack of hygiene, more people there suffer from diseases like typhoid, diarrhea, pneumonia or cholera than anywhere else in South Africa. And kids are the most vulnerable group. But simply washing their hands regularly with soap would dramatically diminish their chances of catching a disease. So how to encourage kids to use soap so often that it becomes a routine? …
PUBLIC INTEREST
SEPTEMBER 2013
Hope Soap: an initiative to combat hygiene crisis
PUBLIC INTEREST
SEPTEMBER 2013
Click on the picture to watch the complete case
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