AdForum Case Studies for the Month of January 2014

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JANUARY 2014

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Discover our selection of creative case studies for the month of January 2014

Transcript of AdForum Case Studies for the Month of January 2014

Page 1: AdForum Case Studies for the Month of January 2014

JANUARY 2014

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ABOUT

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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site

Approximately 1.000 of the latest and greatest ads added each month from around the globe

Analyze creative trends, view and monitor the competition, get inspired

Creative library with 150.000 pieces of creative work (all media types)

JANUARY 2014

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BrandsHälssen & LyonadidasBlend-a-medSony

Business SectorsDrinksFootwearOral HygieneConsumer ElectronicsCulture

Media/ChannelsDirect MarketingDesignStunt OutdoorPromotion

This month, discover the following…

AgenciesKolle RebbeTBWA\LondonHypermediaisobarDraftfcb NZI&S BBDO

JANUARY 2014

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Usable/Drinkable leaves

An innovative calendar

The calendar is one of the oldest promotional gifts. Hälssen & Lyon and Kolle Rebbe have created a fresh innovative calendar. Produced in a limited edition, each day pages are composed with different-flavor tea leaves and can be brewed directly in hot water…

JANUARY 2014

DRINKS

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Promotion and demonstration with Derrick Rose

Pop-up store to launch sneakers

To reach the urban teenagers, adidas created an event in East London for the launch of its D. Rose 3.5 shoes. The Chicago Ball NBA star Derrick Rose was part of the temporary pop-up store, the opening was announced on social media. Shelves were filled with free sneakers and placed as high as a basketball rim...

FOOTWEAR

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Make people smile again…

Outdoor installation & mobile App.

Surveys state that the Polish are not smiling. Blend-a-med, P&G toothpaste named Crest in several countries, and its agency Hypermediaisobar were at the origin of a surprising operation in Warsaw. 5 famous statues with fierce and grave characters that people are used to see in the streets have been slightly changed to offer a bright smile to the passers-by…

ORAL HYGIENE

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SEE THE COMPLETE CASE

JANUARY 2014

Make people smile again…

Outdoor installation & mobile App.

ORAL HYGIENE

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CONSUMER ELECTRONICS

Music and sport make a natural duo. True athletes and occasional sportsmen enjoy music when they're exercising. Up until now the only place you could not listen to music was while swimming. That is until Sony created the waterproof MP3 player. With the help of Draftfcb Auckland the new product was launched. The MP3 players were placed in bottled water…

Launch of a new product though an original packaging and a new sales channel

Experiential marketing

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CULTURE

Japan Philharmonic Orchestra was suffering from a growing lack of interest in classical music. The orchestra with its agency I&S BBDO have been seeking a new idea that will make people understand why classical music should exist. Most of us have experienced how music can change the way we feel. Thus, I&S BBDO decided to prescribe classical music through different music pieces packaged like prescription…

Pill-Harmonic: a mix between music and health

Create a new touch point

JANUARY 2014

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Last month showcase

(To see last month’s selection, click HERE) JANUARY 2014

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JANUARY 2014