AdForum Case Studies for the Month of January 2014
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Transcript of AdForum Case Studies for the Month of January 2014
JANUARY 2014
ABOUT
creative trends
insp
irati
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impact
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advertising
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mark
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competitioninnovation
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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site
Approximately 1.000 of the latest and greatest ads added each month from around the globe
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JANUARY 2014
BrandsHälssen & LyonadidasBlend-a-medSony
Business SectorsDrinksFootwearOral HygieneConsumer ElectronicsCulture
Media/ChannelsDirect MarketingDesignStunt OutdoorPromotion
This month, discover the following…
AgenciesKolle RebbeTBWA\LondonHypermediaisobarDraftfcb NZI&S BBDO
JANUARY 2014
Usable/Drinkable leaves
An innovative calendar
The calendar is one of the oldest promotional gifts. Hälssen & Lyon and Kolle Rebbe have created a fresh innovative calendar. Produced in a limited edition, each day pages are composed with different-flavor tea leaves and can be brewed directly in hot water…
JANUARY 2014
DRINKS
Click on image to watch the complete case
JANUARY 2014
DRINKS
Usable/Drinkable leaves
An innovative calendar
Promotion and demonstration with Derrick Rose
Pop-up store to launch sneakers
To reach the urban teenagers, adidas created an event in East London for the launch of its D. Rose 3.5 shoes. The Chicago Ball NBA star Derrick Rose was part of the temporary pop-up store, the opening was announced on social media. Shelves were filled with free sneakers and placed as high as a basketball rim...
FOOTWEAR
JANUARY 2014
Click on image to watch the complete case
JANUARY 2014
Promotion and demonstration with Derrick Rose
Pop-up store to launch sneakers
FOOTWEAR
Make people smile again…
Outdoor installation & mobile App.
Surveys state that the Polish are not smiling. Blend-a-med, P&G toothpaste named Crest in several countries, and its agency Hypermediaisobar were at the origin of a surprising operation in Warsaw. 5 famous statues with fierce and grave characters that people are used to see in the streets have been slightly changed to offer a bright smile to the passers-by…
ORAL HYGIENE
JANUARY 2014
SEE THE COMPLETE CASE
JANUARY 2014
Make people smile again…
Outdoor installation & mobile App.
ORAL HYGIENE
CONSUMER ELECTRONICS
Music and sport make a natural duo. True athletes and occasional sportsmen enjoy music when they're exercising. Up until now the only place you could not listen to music was while swimming. That is until Sony created the waterproof MP3 player. With the help of Draftfcb Auckland the new product was launched. The MP3 players were placed in bottled water…
Launch of a new product though an original packaging and a new sales channel
Experiential marketing
JANUARY 2014
Click on image to watch the complete case
JANUARY 2014
CONSUMER ELECTRONICS
Launch of a new product though an original packaging and a new sales channelExperiential marketing
CULTURE
Japan Philharmonic Orchestra was suffering from a growing lack of interest in classical music. The orchestra with its agency I&S BBDO have been seeking a new idea that will make people understand why classical music should exist. Most of us have experienced how music can change the way we feel. Thus, I&S BBDO decided to prescribe classical music through different music pieces packaged like prescription…
Pill-Harmonic: a mix between music and health
Create a new touch point
JANUARY 2014
Click on image to watch the complete case
JANUARY 2014
CULTURE
Pill-Harmonic: a mix between music and health
Create a new touch point
Last month showcase
(To see last month’s selection, click HERE) JANUARY 2014
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JANUARY 2014